Honda has cut the price of the ZR-V SUV in Japan by up to ¥308,000. The company announced the revision on November 12, 2026, and the new prices took effect the next day, November 13. Honda says it reviewed the equipment and specifications of each version so that the ZR-V can reach more customers.
Key points
- e:HEV X: now from ¥3,499,100, a cut of ¥207,900
- e:HEV Z: now from ¥3,999,600, a cut of ¥308,000
- Effective date: November 13, 2026
- Powertrain: both grades use Honda’s e:HEV two-motor hybrid system with a 2.0-liter engine
New prices by grade
All prices below are Honda’s suggested retail prices in Japan, including 10% consumption tax.
- e:HEV X, front-wheel drive: ¥3,499,100 (was ¥3,707,000)
- e:HEV X, four-wheel drive: ¥3,719,100 (was ¥3,927,000)
- e:HEV Z, front-wheel drive: ¥3,999,600 (was ¥4,307,600)
- e:HEV Z, four-wheel drive: ¥4,219,600 (was ¥4,527,600)
The cut is the same for front- and four-wheel-drive versions of each grade. With the change, the top e:HEV Z grade now starts just under ¥4 million.
About the ZR-V
Honda describes the ZR-V as a stylish SUV with a refined design and a high-quality interior. Every version in this price list seats five and uses a 2.0-liter direct-injection Atkinson-cycle engine combined with a two-motor hybrid system and an electric CVT.
Some body colors cost extra. Most premium paints add ¥38,500, while Premium Crystal Red Metallic, a new color for the ZR-V offered on the e:HEV Z, adds ¥60,500. Honda also notes that dealers set their own selling prices, and that insurance, registration costs and the recycling fee are not included.
Terms Explained
- e:HEV: Honda’s name for its two-motor hybrid system. The engine mainly powers a generator, and an electric motor drives the wheels in most everyday driving.
- Atkinson cycle: an engine design that trades some peak power for better fuel efficiency, often used in hybrid cars.
- Electric CVT: a simple transmission used in Honda’s hybrids that gives smooth, gear-free acceleration.
- Price revision: an official change to the manufacturer’s suggested retail price. Actual selling prices are set by each dealer.
Images: Honda. Based on Honda’s official announcement.
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