Toyota’s Vellfire Spacious Lounge Concept: 4-Star Luxury Eclipses Social Media with Rave Reviews

“In a dazzling display of automotive opulence, Toyota’s luxury subsidiary, Toyota Auto Body, has unveiled the Vellfire Spacious Lounge Concept at the Japan Mobility Show 2023 (JMS2023). This ultra-luxurious version of the Vellfire has garnered significant attention, leaving car enthusiasts eagerly anticipating its potential commercialization.
Premium Comfort and Exclusive Design
The Vellfire Spacious Lounge Concept is touted as a “”top-of-the-line minivan”” that redefines luxury travel. Boasting hospitality equipment and functions aimed at providing unparalleled comfort, it offers a capacious environment for passengers. The vehicle’s distinctive feature is its removal of the third row of seats from the commercially available Vellfire model, creating an exclusive two-row seating system for four individuals.
Tailored for VIPs and Executives
Designed with the utmost attention to detail, the dedicated rear seat emphasizes seating comfort, targeting a clientele that includes car owners, company executives, and politicians. The interior features curtains between the first and second rows, creating a serene atmosphere and offering privacy for individuals changing clothes. The second row provides approximately 500mm more space than the 3-row, 7-seater version, complemented by a floor tray for luggage storage and a refrigerator. Handmade special carpets add an extra layer of luxury to the interior.
Technological Advancements for the Mobile Executive
In a nod to the modern executive, the Vellfire Spacious Lounge Concept includes a display for web conferences, ensuring productivity on the go. Smartphone holders, tables, and power supplies are seamlessly integrated into the interior, providing convenience for busy professionals. Built-in speakers in the headrest enhance the audio experience, allowing passengers to immerse themselves in realistic and high-quality music.
Social Media Buzz and Anticipation
The Spacious Lounge Concept has sparked significant interest on social media platforms. The “”Precious Metal”” body color has become a talking point, with users praising its aesthetics. Comments such as “”This color is nice”” and “”It’s great for seating 4 people at this size”” reflect the positive sentiment surrounding the model. Some enthusiasts have even compared it favorably to Lexus’ luxury minivan, predicting high demand upon its commercial release.
Future Commercialization and Unique Exterior Color
The Toyota Auto Body booth staff revealed that the exterior color, “”Precious Metal,”” is not present in the current lineup in Japan, adding an extra layer of exclusivity to the concept. They expressed a strong desire to incorporate the Spacious Lounge Concept into the lineup as soon as possible, heightening anticipation among potential buyers.
Potential Synergy with Vellfire PHEV
Interestingly, the Vellfire Spacious Lounge Concept shares its platform with the Vellfire PHEV (plug-in hybrid) model showcased during the announcement of Toyota’s new Century on September 6, 2023. This dual unveiling hints at the strong potential for the Spacious Lounge concept to materialize into a commercial reality, providing consumers with an eco-friendly yet lavish driving experience.
As the automotive world eagerly awaits further developments, the Vellfire Spacious Lounge Concept stands poised to make a significant impact on the luxury minivan market, offering a harmonious blend of sophistication, comfort, and cutting-edge technology.
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Toyota Luxurious Alphard Hercule Concept Stuns with 5-Star Innovation

In the world of automotive innovation, there are often surprises waiting just around the corner. One such unexpected response came with the introduction of the “Alphard Hercule Concept,” a super luxurious convertible minivan by Toyota. This unique vehicle garnered attention not only for its luxurious interior but also for its striking “iron mask face.”
The Alphard has been a flagship model in Toyota’s lineup since its introduction in 2002, known for its luxurious features and comfortable design. In 2015, a concept car based on the Alphard was showcased at the 44th Tokyo Motor Show, generating a lot of positive feedback.
Fast forward to June 21, 2023, when Toyota unveiled the completely remodeled fourth-generation Alphard. The Alphard continues to embrace its position as the “flagship of minivans,” and this time, it takes luxury to a whole new level.
The previous (third-generation) Alphard was already known for its opulence, featuring an “Executive Lounge” with sumptuous second-row seats that turned it into more than just a minivan—it became a “Large” model, redefining the segment as a “space luxury saloon.”
At the heart of the Alphard Hercule Concept is its stunning open-top design. With a canvas top-type roof extending from the head of the second-row seats to the rear, the entire roof can be retracted, creating an interior reminiscent of a luxury cruiser. The third-row seats have been transformed into a rounded, elegant shape and are equipped with a champagne cellar and a retractable low table, setting a scene that defies the norms of a typical car interior.
Not to be overlooked, the front of the Alphard Hercule Concept features a dramatic and impressive mask, a striking departure from the base model’s appearance. Described as a vehicle designed for enjoying a glass of champagne with friends while experiencing the pleasant sea breeze on the way to a yacht harbor in southern Europe, the Alphard Hercule Concept exudes an atmosphere of luxury and openness.
Social media erupted with comments and reactions to this unconventional concept. Many were awestruck by its unique design, with comments such as “Everything is amazing,” “I’ve never seen an open minivan before,” and “the face is shocking.” On the other hand, some enthusiasts appreciated the attention to detail in the luxurious interior, noting that it felt similar to the new Alphard set to be announced in June 2023.
With the Alphard Hercule Concept making waves in the automotive world, all eyes are on Toyota as they continue to push the boundaries of innovation and luxury in the automotive industry. As we look forward to the upcoming “Japan Mobility Show 2023 (Japan Mobility Show: JMS)” set to be held from October 25, 2023, it remains to be seen if this event will bring yet another concept car that leaves a big impact, just like the Alphard Hercule Concept did. Auto enthusiasts and industry insiders eagerly await the surprises that the future holds.
Toyota Alphard Electrifying Power Upgrade 4th Generation Reveal

Toyota’s Alphard has always been synonymous with luxury and style in the minivan segment. On September 7, 2023, M’s Speed, a company renowned for developing, manufacturing, and selling aero parts, provided a sneak peek into the future of the beloved Alphard with a striking CG image of their upcoming aero specification.
The Alphard, first introduced in 2002, has enjoyed several iterations, with a full model change in 2008 that marked the birth of the Vellfire, catering to users seeking more individuality. After eight years, on June 21, 2023, both the Alphard and Vellfire underwent a significant transformation, introducing the fourth generation Alphard and the third generation Vellfire to the world.
Toyota has a clear vision for this latest Alphard/Vellfire iteration, aiming to create a space that prioritizes the comfort and consideration of all passengers, whether they are in the driver’s seat or relaxing in the back. Toyota defines this concept as the “happiness of comfortable transportation” and has endeavored to uphold this value across generations.
In the pursuit of the “happiness of comfortable travel,” the new Alphard/Vellfire has embraced the development theme of “sublimating performance to world standards.” It features an optimized platform based on the Toyota New Global Architecture (TNGA) platform, specifically tailored for minivans (GA-K).
The exterior design of the Alphard has been carefully crafted around the keywords “Forceful x IMPACT LUXURY.” This results in a striking overall design that combines power and luxury. The motif, reminiscent of a bullfight in action, adds a dynamic touch to the vehicle’s appearance.
Notably, M’s Speed is working on special aero parts designed to complement this dynamic design. They’ve shared a CG image of the finished product, describing it as having “just the right amount of sporty taste without being too extreme.” The CG preview showcases under spoilers and skirts attached to the front, sides, and rear, lending the Alphard a sporty edge. The distinctive front grille garnish, which covers the emblem, completely transforms the front face, providing a fresh and aggressive appearance. To enhance the sporty feel further, the Alphard will feature large-diameter wheels and a lowered stance, boosting its overall power and presence.
While the CG image offers a tantalizing glimpse, M’s Speed advises enthusiasts to be patient and wait for the completion of the demo car, which is expected to make its debut soon.
With the new “Powerful Shakotan Specification” and the commitment to the “happiness of comfortable transportation,” Toyota’s Alphard continues to evolve, blending style, luxury, and sportiness in a manner that is sure to captivate enthusiasts and minivan aficionados alike.
Unvelied Toyota Alphard Features Innovative Turn Signals’ for Enhanced Safety

In June 2023, Toyota is set to unveil the fourth generation of its luxurious minivan, the Alphard, promising an evolution in design and features that cater to diversified lifestyles. The all-new Alphard aims to redefine the concept of “comfortable transportation happiness” with its impressive size, comfortable interior, and cutting-edge technology.
The exterior of the new Alphard showcases a bold departure from its predecessors while retaining its imposing presence. The front design, in particular, exudes opulence with an expansive shield-shaped ultra-large grille and a distinctive side profile. However, one of the most striking elements that contribute to the dynamic facade of the new Alphard is its innovative lighting system.
The lighting arrangement at the front of the vehicle is a three-tiered marvel, featuring a triple-lens LED headlamp with high/low beam and auto-leveling function at the top tier, and LED clearance lamps with a daytime running lamp function in the middle and lower tiers. Yet, it’s the intriguing “sequential turn lamps,” often referred to as “flowing turn signals,” that are generating considerable attention. But where exactly are these elusive signals?
The answer lies in the lower portion of the LED clearance lamp, which ingeniously doubles as a blinker. The Alphard’s LED clearance lamps seamlessly blend into the plated parts of the front grille, forming four distinct light units both at the top and bottom. When activated, the four lower lights elegantly illuminate in sequence from the inside to the outside, effectively serving as turn signals. This subtle yet sophisticated lighting design not only enhances safety but also adds a touch of futuristic elegance to the Alphard’s front profile.
The rear of the Alphard follows suit with its own flowing turn signal, positioned at the top of the LED rear combination lamp. Featuring numerous LEDs, the rear turn signal creates an even smoother and more captivating lighting sequence, further accentuating the vehicle’s premium appeal.
Not to be outdone, Toyota’s sibling model, the Vellfire, underwent a complete overhaul simultaneously with the Alphard, incorporating the same sequential-type turn signals. The Vellfire’s headlights also feature a three-lens LED headlamp coupled with an LED clearance lamp, albeit with a single stage. Here, too, the LED clearance lamp takes on the role of a flowing turn signal, adding a unique touch to the Vellfire’s lighting aesthetics.
In conclusion, Toyota’s Alphard and Vellfire have raised the bar in exterior lighting innovation with their captivating “flowing turn signals.” These intricate designs not only enhance visibility and safety but also elevate the aesthetics of these luxury minivans, setting a new standard for automotive lighting technology. As Toyota continues to push the boundaries of automotive design and technology, it’s clear that the “way of lighting” is taking an exciting and innovative turn.
Toyota Alphard Crossover Unleashes Exhilarating Transformation Delighting Users with a Remarkable 150% Boost in Satisfaction

Exia Co., Ltd., a leading provider of comprehensive automobile services, including sales, maintenance, and rental car business, has unveiled their latest creation, the “Alphard Crossover.” This custom car promises a thrilling and versatile driving experience, from city commutes to exciting outdoor adventures. We spoke with the team at Exia to learn more about their motivation behind this unique vehicle and the enthusiastic response it has garnered from users.
The Alphard Crossover is a custom variation of Toyota’s renowned minivan, the Alphard, known for its luxury and popularity. Based on the third-generation Alphard model, which made its debut in January 2015, Exia has given it an exciting transformation into a rugged SUV. The modifications include a 6-inch (approximately 152mm) lift to the undercarriage, outfitted with 265 size off-road tires and fender covers. To achieve this, Exia collaborated with the well-established store “Heartland,” renowned for its expertise in parts manufacturing and lift-up customizations, resulting in a powerful and aggressive custom car.
The decision to create the Alphard Crossover stemmed from Exia’s desire to break away from the homogeneity seen in many modern car designs. While advancements in fuel efficiency, safety, and comfort have brought practicality and efficiency to the forefront, it has led to an abundance of similar-looking vehicles on the roads. The collaboration with Heartland aimed to introduce a luxury car that could cater to diverse interests, from marine sports with family and friends to adventurous glamping weekends.
Following the release, the response to the Alphard Crossover has exceeded expectations. Prospective buyers have shown keen interest, with inquiries pouring in for the vehicle as well as its customized parts and lift-up features. Some potential customers initially expressed concerns about the impact on rideability and comfort due to the lift-up modifications. However, after test driving the Alphard Crossover, they were pleasantly surprised by its unchanged running performance, proving the vehicle’s ability to balance power and driving experience effectively.
Due to the overwhelming demand, the Alphard Crossover is currently facing backorders, causing a slight delay in immediate deliveries. However, interested parties can still apply for a test drive through the Exia website to experience firsthand the remarkable transformation this custom SUV offers.
To cater to those curious about custom cars but apprehensive about potential issues with driving performance, Exia plans to collaborate with influencers on YouTube projects. These projects will showcase the Alphard Crossover’s comfort and driving capabilities, helping potential buyers understand the benefits of this unique custom vehicle.
If you’re seeking a luxurious and adventurous driving experience, the Alphard Crossover from Exia may be the perfect fit. Be sure to check out the details on their website and seize the opportunity to explore the changing scenery while enjoying the comfortable driving performance brought by lifting up this exceptional custom car.
Revolutionary Luxury Toyota Alphard G Welcab 4.72 Million Yen Only

On June 21, 2023, Toyota, the renowned automaker, launched its latest offering in the minivan segment—the all-new luxury minivan “Alphard.” With its sleek and opulent exterior, coupled with luxurious seats and interior, the 4th generation Alphard has been generating significant attention, surpassing even its popular predecessor.
The new Alphard boasts a simple grade structure, featuring two primary grades—the highest-grade “Executive Lounge” and the main grade “Z.” Notably, the Executive Lounge grade is exclusively available for hybrid cars, while the Z grade is available for both hybrid and gasoline cars. Buyers can also opt for either a 2WD (Front-Wheel Drive) or a 4WD (E-Four for hybrid vehicles) drive system for each grade.
For those looking to acquire the new Alphard at the most affordable price, the natural inclination might be towards the 5.4 million yen Z Gasoline 2WD grade. However, there exists a lesser-known, cost-effective option—the “G Welcab side lift-up tilt seat equipped car.” This particular grade is considered a “welfare vehicle,” designed to facilitate easy entry and exit by rotating the second seat and sliding it down outside the vehicle. Welfare vehicles are exempt from consumption tax, making them a more budget-friendly choice.
The “G Welcab side lift-up tilt seat equipped car” grade comes in four variants: 2WD/E-Four for hybrid vehicles and 2WD/4WD for gasoline vehicles. The cheapest model is the “gasoline car/2WD” variant, priced at 4.72 million yen.
Although the “G Welcab” grade offers a more affordable option, it does come with some distinctions from non-welfare vehicles. The interior color is limited to black, and the seat cover comprises fabric and synthetic leather. Additionally, the second seat configuration consists of a “relax captain seat” on the right side (behind the driver’s seat) and a “side lift-up tilt seat” on the left side (behind the passenger seat).
In terms of appearance, the front grille of the G grade features reduced plating, and the vehicle is equipped with 17-inch aluminum wheels painted in silver metallic. Notably, fog lamps are not included, and instead, covers are attached to the openings.
Despite the simplified equipment, the “G Welcab” grade still offers a range of standard features. These include a “genuine leather-wrapped steering wheel,” a “9.8-inch HD display audio” with connected navigation compatibility and eight speakers, a Toyota Safety Sense with preventive safety equipment, a “Dual Power Sliding Doors” feature, a “Power Back Door,” a “Side Sun Shade for Rear Seats (Manual),” and a “Smart Entry & Start System.”
As for optional features, buyers have the opportunity to enhance their Alphard experience further. Some of the popular optional items include the “LED rear fog lamp,” “digital inner mirror,” and “rear camera cleaning function.”
One key aspect of welfare vehicles such as the new Alphard is that they can be purchased “without consumption tax” by anyone. This means that even individuals without a handicapped person’s certificate can avail themselves of the benefits of these vehicles. However, it is important to note that “automobile tax” is not exempted. Depending on the nature of the disability and the region of residence, people with physical disabilities might be eligible for “separate subsidies,” further easing the financial burden.
In conclusion, Toyota’s latest luxury minivan, the Alphard, offers a diverse range of grades, including the budget-friendly and well-equipped “G Welcab side lift-up tilt seat equipped car.” With its blend of luxury, comfort, and accessibility features, the new Alphard is an ideal choice for those seeking a high-quality vehicle to accommodate elderly or physically challenged passengers without compromising on style and performance.
Game-Changing Toyota Alphard Crossover: Embrace 6-Inch Lift for Unstoppable Adventures!

On June 20, 2023, Exia Co. Ltd. a renowned automotive manufacturer, introduced the world to its latest innovation – the “Alphard Crossover.” This custom car has captured the attention of car enthusiasts and adventurers alike, as it promises an unparalleled experience from city streets to off-road adventures. Developed based on the concept of “Lift Up Your Life,” the Alphard Crossover is a one-of-a-kind SUV version of the popular Toyota “Alphard” luxury minivan, making it a unique and powerful addition to the automotive market.
The highlight of this striking vehicle lies in its extensive customization, which is based on the third-generation Alphard model. Exia has lifted the suspension by an impressive 6 inches (approximately 152mm), ensuring that the Alphard Crossover stands tall and confident on any terrain. The addition of 265-size mud tires and fender covers further enhances its rugged appearance and capability.
For outdoor enthusiasts, the Alphard Crossover boasts an array of convenient features. A bull bar, carrier, and hitch ball mount have been thoughtfully integrated to accentuate its wild appeal and practicality during outdoor activities. This vehicle’s versatility is a testament to the meticulous design, allowing it to seamlessly transition from sophisticated city driving to thrilling wilderness escapades.
Despite the adventurous customization, Exia ensures that comfort is not compromised. The company’s proprietary lifting method ensures that the Alphard Crossover maintains a smooth and comfortable ride even in urban settings. To achieve this, Exia collaborated with the renowned parts manufacturing store, “Heartland,” which has a proven track record in lift-up customization. Safety is also a top priority, and the Alphard Crossover meets high-quality standards in both design and construction.
Following the announcement, numerous reactions flooded social media platforms, with users expressing their excitement and admiration for the Alphard Crossover’s appearance and styling. Many enthusiasts voiced their appreciation, with comments such as “I personally love this look,” “I like the design!” and “It’s also interesting as fashion.” The vehicle’s bold and luxurious design garnered widespread attention, showcasing its potential to become a trendsetter in the automotive world.
However, some individuals raised concerns about its off-road capabilities. As a luxury minivan at its core, there were comments expressing hesitance towards taking the Alphard Crossover off the beaten path, fearing potential damage to the pristine interior. Nonetheless, Exia has designed this vehicle to strike the perfect balance between ruggedness and elegance, catering to the demands of modern-day adventurers seeking both style and substance.
Pricing for the Alphard Crossover, including consumption tax, starts from 5.8 million yen and ranges up to 6.58 million yen, depending on the base vehicle and customization options chosen. For those seeking a personalized and luxurious all-round minivan, the Alphard Crossover offers an enticing proposition.
In conclusion, Exia Co., Ltd.’s Alphard Crossover stands as a groundbreaking creation, fusing the allure of a luxury minivan with the power and versatility of an SUV. Its innovative customization and attention to detail have sparked widespread interest and discussion on social media. As automotive enthusiasts and adventurers eagerly await the opportunity to experience this marvel on wheels, the Alphard Crossover is poised to make a lasting impact on the automotive landscape.
Exhilarating Reception Overwhelming 60% of Users Ecstatic about Toyota Alphard/Vellfire Luxury Minivan’s Remarkable Exterior Transformation

Toyota recently unveiled its latest luxury minivan, the Alphard/Vellfire, on June 21, 2023. The Alphard and Vellfire have long been renowned for their high-class interiors, strong design, and their role in revitalizing the high-end minivan market. With the fourth generation Alphard and third generation Vellfire, Toyota has introduced a full model change after eight years. While maintaining similar body sizes, the driving performance, comfort, and interior and exterior design have been revamped. The exterior design, in particular, has garnered attention with its “Forceful × IMPACT LUXURY” concept, aimed at expressing contemporary luxury while retaining the model’s distinctive qualities.
To gauge public opinion on the Alphard’s exterior design, a questionnaire survey was conducted through social media. Among the respondents, 60% expressed a positive impression of the new design. Users appreciated the enhanced maturity, modesty, and improved balance compared to its predecessor. The design was praised for being elegant, less flashy, and reducing glare from the front grille and rear garnish. Many users believed that the design was an improvement and conveyed a sense of sophistication. Comparisons with the previous model, known as the 30 series, were also common, with users mentioning that the new Alphard appeared quieter and exhibited a similar design that was easy to accept without discomfort. Several users mentioned that the real-life model exceeded their expectations, with comments such as “much better than in photos.”
While the majority of users had a positive impression of the Alphard’s exterior, a minority of 20 people (4%) expressed their dislike for the design. Reasons cited for the negative opinions included the perception of simplicity and lack of luxury, comparisons to the more vibrant designs of earlier models, and the desire for a more distinct departure from previous concepts. Some users expected a more powerful and innovative design, indicating their dissatisfaction with what they considered a conservative approach.
The Alphard has always been a popular model, consistently ranking high in sales volume among registered cars. With the release of the new model, the interest and excitement surrounding the Alphard have increased. The announcement alone generated significant interest, and Toyota has reported receiving numerous orders since the vehicle’s release. As a highly anticipated model, the sales volume of the new Alphard will be closely watched within the automotive industry.
Toyota’s Alphard/Vellfire luxury minivan has received a generally positive response from users regarding its exterior design. The majority of respondents appreciated the improved maturity, elegance, and balanced aesthetics, while some preferred a more innovative and distinct design. As the Alphard continues to be a popular choice in the luxury minivan market, the sales performance of the new model will be of great interest to both Toyota and automotive enthusiasts alike.
Unveiling Toyota’s Luxurious New Alphard and Vellfire: 8-Year Renewal Ignites Excitement

Toyota has recently introduced the highly anticipated revamped versions of its popular luxury minivans, the Alphard and Vellfire. After nearly eight years, these two models have undergone a complete transformation, generating significant buzz among automotive enthusiasts. Initially announced in April 2019, the renewed Alphard and Vellfire have now hit the Japanese market, promising enhanced comfort and luxury. One key aspect that has captured attention is the rear seats, which have been meticulously designed to provide an exceptional experience for passengers. Let’s delve into the differences in comfort between these two remarkable vehicles.
Both the Alphard and Vellfire share the same interior design, inheriting the familiarity of their predecessors. In this comparison, we’ll focus on the top-of-the-line “Executive Lounge” variant of the new Alphard, which offers the highest level of rear seat comfort. Firstly, the most prominent difference lies in the seating arrangement. The new Alphard accommodates seven passengers across three rows, while the new LM opts for a two-row, four-passenger configuration, maximizing the ample interior space. Consequently, usability varies significantly between these two vehicles.
To create a limousine-like atmosphere, the new LM features a partition that separates the front and rear seats, accompanied by a spacious 48-inch wide display. Below the display, luxury amenities such as a refrigerator and integrated storage further enhance the personal space exclusively dedicated to rear-seat passengers. In contrast, the new Alphard lacks such a partition, which can make communication between the front and rear seats less convenient. This distinction highlights the divergent environments catered to families and business-oriented individuals.
Moving on to the rear seat features, the new LM introduces seat heaters for the armrests and ottomans, a first in the Lexus lineup. Utilizing two different types of shock-absorbing materials, the seats gently embrace and support occupants, ensuring comfort even when the vehicle is in motion. Additionally, a “thermal IR matrix sensor” installed at the upper part of the partition detects the temperature of the occupants and surroundings, enabling the air conditioning and seat heaters to adjust collectively for optimal comfort. The “rear climate concierge” function allows centralized control of air conditioning, seat position, sunshade, and 64-color indirect lighting illumination. With four preset modes and a customizable option, passengers can tailor their experience according to personal preferences. The rear multi-operation panels on the console armrest of the second seat facilitate separate operation of various functions, such as the multi-function seats, rear climate concierge, and audio, for the left and right seats.
Undoubtedly, the new LM offers an extensive range of comfort equipment, but the second row seats of the new Alphard are equally impressive. Exclusive to the highest-grade variant, the Executive Lounge Seat features premium nappa genuine leather upholstery with a luxurious texture. Equipped with a telescoping ottoman, a large armrest, and advanced seat heaters, these seats ensure a comfortable temperature throughout. Additional amenities such as the massage function, ventilation function, and rotating retractable table further enhance the overall luxurious experience. The design of the seats prioritizes both functionality and comfort, incorporating a tilt mechanism that optimizes posture and a power long slide mechanism that allows for adjustable slide speeds. Moreover, the ceiling above the seats houses a rear seat entertainment system featuring a 14-inch monitor, providing a first-class travel experience akin to an airplane’s premium seat.
The new LM, derived from “Luxury Mover,” was developed primarily as a chauffeur-driven vehicle, enabling passengers to relax in the backseat while leaving the driving to a chauffeur. On the other hand, the concept behind the new Alphard is “comfortable mobility happiness.” It caters to families, considering scenarios where parents need to transport babies or children in the rear seats. Although the new Alphard is also suitable for chauffeur-driven purposes, it boasts the highest-class hospitality functions, allowing passengers to enjoy a refreshing experience during their journeys. The structural differences between these vehicles are not solely based on these concepts but reflect their intended use cases.
Toyota’s latest launch of the new Alphard and Vellfire has introduced an array of enhancements, particularly in the realm of rear seat comfort. While the new LM stands out with its partitioned space, advanced features, and impeccable luxury, the second row seats of the new Alphard, especially in the Executive Lounge variant, rival the LM’s comfort and amenities. Both vehicles cater to distinct lifestyles and preferences, providing passengers with unparalleled experiences during their travels. Whether it’s the chauffeur-driven elegance of the LM or the family-oriented convenience of the Alphard, Toyota has undoubtedly prioritized passenger comfort and satisfaction in these remarkable minivans.
Toyota Unveils the Luxurious Alphard/Vellfire Redefining High-End Minivans with 4th Generation Upgrade

Toyota, the renowned automobile manufacturer, has taken the automotive world by storm with the highly anticipated debut of its new Alphard/Vellfire model. Officially unveiled on June 21, 2023, the Alphard/Vellfire is set to redefine the concept of luxury minivans, capturing the attention of enthusiasts and critics alike.
The Vellfire, often regarded as the epitome of opulent minivans, has undergone a significant transformation, solidifying its position as a top-tier high-end model. Toyota has gone above and beyond to ensure that the new Vellfire surpasses all expectations, providing passengers with an exceptional level of comfort and style. One notable feature of the Vellfire is the introduction of a luxurious tan leather interior, exclusive to this model and not available in the Alphard.
The Alphard first entered the scene in 2002 as Toyota’s premier minivan, catering to luxury-oriented customers during the height of the minivan boom. In 2008, Toyota introduced a fully remodeled second-generation Alphard while simultaneously giving birth to the Vellfire, designed to appeal to those seeking a more individualistic approach. This latest iteration represents the fourth generation of the Alphard and the third generation of the Vellfire.
Toyota has expressed its vision for the new Alphard and Vellfire, aiming to create a space that fosters consideration and appreciation among all occupants, whether they’re in the driver’s seat or enjoying the backseat. Referred to as “the happiness of comfortable travel,” this philosophy has been ingrained in the development process, preserving the essence of Toyota’s values passed down through generations.
To achieve “the happiness of comfortable mobility,” Toyota has focused on sublimating performance to meet global standards, using the TNGA platform (GA-K) specifically optimized for minivans. The Alphard/Vellfire will embody enhanced performance and a superior driving experience. Each model will retain its distinct personality, with the Vellfire gasoline engine variant featuring a high-output 2.4-liter in-line 4-cylinder turbo engine and additional special body rigidity parts that enhance its unique character.
The new Vellfire, positioned as a high-end model, boasts a base grade price of 6.55 million yen, surpassing the base grade price of the new Alphard (excluding the Welcab) at 5.4 million yen. Toyota has meticulously designed the Vellfire’s interior, setting different design goals for the front and rear seats. The front seat layout combines dynamic left and right movement with a robust console, creating a cruiser-like cockpit that envelops the owner in utmost comfort. At the rear, various functions such as lighting, switches, and air conditioner outlets have been integrated into the center of the ceiling, evoking a sense of elegance and refinement reminiscent of a luxury cruise experience. These interior features are shared with the Alphard, but the Vellfire sets itself apart with its unique color options.
While both the Alphard and Vellfire offer a black interior, the Alphard offers a neutral beige color that the Vellfire does not possess. In contrast, the Vellfire boasts the captivating “Sunset Brown” interior, exuding a calm and luxurious ambiance absent in the Alphard. The sunset brown interior complements the wood and black panels, creating a level of quality comparable to that of European ultra-luxury cars. For those seeking an added touch of luxury, the optional “pillar light” set enhances the ambiance, transforming the interior into a magnificent “luxury lounge.”
It is worth noting that the Vellfire’s interior color, Sunset Brown, does not incur any additional cost, allowing users to enjoy a truly luxurious and fashionable atmosphere. Discerning customers looking to elevate their driving experience to new heights can opt for the Sunset Brown interior, further accentuating the elegance of their minivan.
With the debut of the new Alphard/Vellfire, Toyota has raised the bar in the luxury minivan segment, setting a new standard for performance, comfort, and style. The Alphard/Vellfire represents the culmination of Toyota’s dedication to crafting vehicles that provide the utmost satisfaction to its discerning customers, making it a top choice for those seeking unparalleled luxury in their minivan experience.