Toyota Camry

2025.12.24( Toyota camry) by RAI STAR

Toyota is set to make waves in the Japanese automotive market by introducing three iconic US-manufactured models, the Camry, Highlander, and Tundra, starting in 2026. This bold move, often referred to as “reverse import,” marks a significant milestone for Toyota, bringing American-style design and performance to Japanese consumers in an unprecedented way.

Reviving the Camry: The Return of a Legend

The Toyota Camry, a cornerstone of the North American sedan market, will make its highly anticipated return to Japan. After being discontinued in 2023 due to shifting consumer preferences, the Camry is now poised for a comeback. Manufactured at Toyota’s Kentucky plant, this best-selling sedan combines sleek design, reliability, and advanced technology, making it an appealing choice for loyal fans and new customers alike.

Highlander: The Perfect Family SUV

The Highlander, produced at Toyota’s Indiana facility, is a versatile three-row SUV that was once known in Japan as the Kluger. With its spacious interior, modern features, and family-friendly design, the Highlander is set to cater to Japan’s growing demand for larger, multi-purpose vehicles. Whether for road trips or daily commutes, the Highlander promises comfort and practicality for families on the go.

Tundra: Bringing American Muscle to Japan

For the first time ever, the Tundra, Toyota’s full-size pickup truck, will officially hit Japanese roads. Built in Texas, the Tundra has long been a symbol of American automotive culture, known for its rugged power and durability. Previously available only through costly parallel imports, this highly sought-after truck will now be accessible to Japanese consumers, offering a new option for those seeking a bold and powerful vehicle.

Overcoming Challenges for a Seamless Entry

Toyota acknowledges the hurdles of importing US-made vehicles into Japan, including certification, marketability, and regulatory compliance. While the Camry and Highlander face relatively low barriers due to their global designs, the Tundra presents a greater challenge. Designed exclusively for the US market, it requires modifications to meet Japan’s stringent vehicle inspection standards.

However, Toyota plans to leverage a new certification system being developed by Japan’s Ministry of Land, Infrastructure, Transport, and Tourism. This system will streamline the process by incorporating US safety standards (FMVSS) and reducing redundant testing, making it easier for American-made vehicles to enter the Japanese market.

Strengthening US-Japan Trade Relations

This initiative is more than just a product launch; it’s a step toward strengthening economic ties between Japan and the United States. By introducing US-manufactured vehicles to Japan, Toyota aims to promote mutual collaboration and expand its global presence. Vice President Hiroki Nakajima emphasized that this move aligns with Toyota’s commitment to innovation and meeting diverse consumer needs.

What This Means for Japanese Drivers

Starting in 2026, Japanese roads will feature Toyota vehicles with a distinct American flair. The reintroduction of the Camry sedan, alongside the Highlander SUV and Tundra pickup truck, offers something for everyone, from sedan enthusiasts to families seeking a spacious SUV, and even niche consumers drawn to the rugged appeal of a full-size pickup.

This bold move showcases Toyota’s dedication to adapting to market demands while navigating regulatory challenges. It’s not just about selling cars, it’s about bringing people closer to the vehicles they love, no matter where they’re made.

Get ready, Japan. The future of driving is about to get a whole lot more exciting! 🚗✨