Unbelievable Toyota Harrier S Grade SUV Wins Hearts with Under 3 Million Yen Price Tag

Toyota’s Harrier, known as the “Popular Luxury SUV,” has caught the attention of the automotive world with its surprisingly affordable “S” grade model. Priced at just over 3 million yen, the Harrier’s most budget-friendly offering has generated a flurry of positive feedback from consumers, highlighting its exceptional value.
br/>
The Harrier, now in its fourth generation, made its debut in 2020, carrying forward the legacy of its predecessors. This model is revered for its high-quality interior and exterior design, a key reason behind its continued popularity. However, it’s the entry-level “S” grade that’s currently stealing the spotlight.
br/>
The latest Harrier comes with a sleek coupe-style design, a blend of simplicity and elegance that enhances its urban appeal. Toyota has employed the TNGA GA-K platform, resulting in a highly rigid body with a low center of gravity. This platform innovation has elevated ride comfort and driving performance, making the Harrier a compelling choice in the luxury SUV market.
br/>
The Harrier’s powertrain options include a 2.5-liter gasoline engine, a 2.5-liter hybrid, and a 2.5-liter plug-in hybrid. Additionally, buyers can opt for front-wheel drive (FF) or the all-wheel drive (4WD) system, known as E-Four. The available powertrain configurations are designed to cater to a wide range of driving preferences.
br/>
Notably, the Harrier offers several grades for each powertrain. At the top of the line, there’s the PHEV “Z” grade, equipped with 4WD (E-Four) and priced at 6.2 million yen. In stark contrast, the entry-level “S” grade, powered by gasoline and featuring 2WD, comes at the impressively affordable price of 3,128,000 yen. This wide price gap between the highest and lowest grades brings about various distinctions, both inside and out.
br/>
In the exterior department, the “S” grade boasts three LED headlamps but lacks the double L-shaped LED daytime running lights found in other models. It also foregoes plating decoration on the front and rear bumpers and keeps it simple with 17-inch aluminum wheels featuring a gray metallic paint finish. The muffler cutter maintains a perfectly circular design.
br/>
Moving to the interior, the “S” grade features a steering wheel adorned with silver, while the satin plating seen in higher grades is absent. Panels such as the open tray, center console, and door switches are crafted from undecorated black panels. The seats, although basic, come in standard fabric and lack power functions.
br/>
However, this simplified equipment doesn’t mean a compromise on safety. The “S” grade comes equipped with the “Toyota Safety Sense” package, inclusive of collision mitigation braking that detects pedestrians (daytime and nighttime) and cyclists (daytime). It even includes essential infotainment features like an 8-inch display audio compatible with ETC2.0, Apple CarPlay, and Android Auto.
br/>
Initially introduced in 2020 for under 3 million yen, the “S” grade has seen a slight price increase, currently priced at 3.128 million yen. This increase hasn’t deterred potential buyers; instead, it has sparked a wave of discussion on social media and forums.
br/>
Reactions to the Harrier’s most affordable model have been overwhelmingly positive. Comments such as “The completeness and luxury feel is amazing for 3 million yen,” “Even if I’m looking for a C-HR or Yaris Cross (of the same Toyota SUV), can I buy a Harrier if I spend a little more?” and “It’s definitely enough” are common.
br/>
For those looking to maximize value, many see the “S” grade as a fantastic bargain, with some users referring to it as “a great deal.”
br/>
Nevertheless, there are contrasting opinions. Some drivers express concerns about the disparity in features between the “S” grade and higher-end models. Comments like “I keep worrying about the higher grade while driving” and “Toyota’s low-priced version is really easy to understand” highlight the discrepancy in the perception of different grades.
br/>
There’s also the aspect of uniqueness. A few users seem to be concerned about the interior design and how the exterior can be quickly recognized as an “S” grade model, especially when compared to higher-end versions.
br/>
Interestingly, some buyers have explored the idea of using the “S” grade for purposes such as car rentals and car sharing. However, this isn’t just a budget choice; it’s also an attractive option for those who want to customize their vehicles. By starting with the most affordable model, users can maintain a lower overall cost and personalize their ride to suit their tastes.
br/>
In conclusion, Toyota’s Harrier “S” grade is proving to be an excellent choice for those who seek an affordable luxury SUV that doesn’t compromise on quality. Its remarkable combination of value, safety features, and customization potential is winning over an ever-increasing number of discerning customers in the competitive world of SUVs.
Toyota Alphard Electrifying Power Upgrade 4th Generation Reveal

Toyota’s Alphard has always been synonymous with luxury and style in the minivan segment. On September 7, 2023, M’s Speed, a company renowned for developing, manufacturing, and selling aero parts, provided a sneak peek into the future of the beloved Alphard with a striking CG image of their upcoming aero specification.
The Alphard, first introduced in 2002, has enjoyed several iterations, with a full model change in 2008 that marked the birth of the Vellfire, catering to users seeking more individuality. After eight years, on June 21, 2023, both the Alphard and Vellfire underwent a significant transformation, introducing the fourth generation Alphard and the third generation Vellfire to the world.
Toyota has a clear vision for this latest Alphard/Vellfire iteration, aiming to create a space that prioritizes the comfort and consideration of all passengers, whether they are in the driver’s seat or relaxing in the back. Toyota defines this concept as the “happiness of comfortable transportation” and has endeavored to uphold this value across generations.
In the pursuit of the “happiness of comfortable travel,” the new Alphard/Vellfire has embraced the development theme of “sublimating performance to world standards.” It features an optimized platform based on the Toyota New Global Architecture (TNGA) platform, specifically tailored for minivans (GA-K).
The exterior design of the Alphard has been carefully crafted around the keywords “Forceful x IMPACT LUXURY.” This results in a striking overall design that combines power and luxury. The motif, reminiscent of a bullfight in action, adds a dynamic touch to the vehicle’s appearance.
Notably, M’s Speed is working on special aero parts designed to complement this dynamic design. They’ve shared a CG image of the finished product, describing it as having “just the right amount of sporty taste without being too extreme.” The CG preview showcases under spoilers and skirts attached to the front, sides, and rear, lending the Alphard a sporty edge. The distinctive front grille garnish, which covers the emblem, completely transforms the front face, providing a fresh and aggressive appearance. To enhance the sporty feel further, the Alphard will feature large-diameter wheels and a lowered stance, boosting its overall power and presence.
While the CG image offers a tantalizing glimpse, M’s Speed advises enthusiasts to be patient and wait for the completion of the demo car, which is expected to make its debut soon.
With the new “Powerful Shakotan Specification” and the commitment to the “happiness of comfortable transportation,” Toyota’s Alphard continues to evolve, blending style, luxury, and sportiness in a manner that is sure to captivate enthusiasts and minivan aficionados alike.
Honda CR-V RS Unleashes 190 HP Power Punch

Honda, a renowned name in the automotive industry, has unleashed a new wave of excitement with the introduction of their latest “sporty SUV” – the 6th Generation CR-V RS. Packed with impressive power and sporting a stylish facade, this addition to the Honda lineup is set to take the market by storm. Starting at a competitive price point of 5.44 million yen in comparison to the new CR-V, the CR-V RS is poised to win the hearts of SUV enthusiasts.
The CR-V has been a flagship crossover SUV for Honda since its initial debut in 1995. With the fifth generation model making its mark in Japan, the current model, which is the 6th generation, has been captivating drivers around the globe since July 2022. However, it’s worth noting that as of September 2023, this model has yet to make its way to Japan, as it remains exclusively designed for overseas markets. The latest model unveiled in the Philippines is the 6th generation CR-V, measuring in at 4691mm in length, 1866mm in width, and 1681mm in height, bearing a striking resemblance to the Toyota Harrier. The wheelbase is thoughtfully set at 2660mm.
Externally, the CR-V RS boasts a sophisticated and commanding exterior. Horizontal lines accentuate its larger frame, and a forward placement of the A-pillar by approximately 15 cm contributes to wider proportions and excellent visibility. New door-mounted side mirrors enhance the overall appeal. Step inside, and you’ll be greeted by a cabin with a piano-like finish on elements such as the dashboard and steering wheel, coupled with leather seats and a leather-wrapped steering wheel, all contributing to a luxurious ambiance. It embodies a modern and sporty feel in harmony with Honda’s new design concept.
Under the hood, the CR-V RS packs a punch. The regular grade is equipped with a 1.5-liter turbo engine that churns out an impressive 190 horsepower and 240 Nm of maximum torque. Meanwhile, the 2.0-liter inline 4-cylinder engine, delivering a maximum output of 148 horsepower and 183 Nm of maximum torque, is also available. For those seeking even more power, the “e:HEV” specification combines a motor boasting a maximum torque of 335Nm, an option exclusively available on the sporty RS grade. The RS grade adds a distinctive touch with features like an RS-specific grille, a panoramic sunroof, piano black side mirrors with turn signals, LED fog lamps, a body-colored rear spoiler with piano black accents, and RS-specific 18-inch wheels, embodying a sporty essence.
Not only is the CR-V RS an automotive marvel in terms of power and design, but it’s also a technological gem. As the first vehicle in the Philippines to feature the latest-generation driver assistance technology known as “Honda CONNECT,” all grades come standard with high-tech features, including the driver assistance technology “Honda SENSING.”
The regular grade is already available, having been released on September 13th, while the RS grade is eagerly anticipated for release by October 2023. Pricing starts at 2.1 million Philippine pesos (approximately 5.44 million yen) for the regular grade and 2.59 million Philippine pesos (approximately 6.71 million yen) for the RS grade. Honda’s CR-V RS is set to redefine the driving experience and captivate SUV enthusiasts with its blend of power, style, and cutting-edge technology.
New Toyota Prius Delivers Thrilling 193 Horsepower in Sleek Aero Style

On September 8, 2023, M’s Speed, a renowned developer and manufacturer of aero parts, made an exciting announcement regarding the pricing of their unique aerodynamic accessories for the latest Toyota Prius. The “Prius,” which has been reimagined with a “powerful aero specification,” is set to captivate car enthusiasts with its innovative features.
The Toyota Prius, initially introduced in 1997, revolutionized the automotive industry as the world’s first mass-produced hybrid car. Celebrating its 25th anniversary in 2022, the new fifth-generation Prius not only upholds its legacy of environmental performance but also boasts a captivating design and an enthralling driving experience.
The exterior of the new Prius maintains the iconic “monoform silhouette” that is synonymous with the model while incorporating the second-generation TNGA platform. This advancement results in a lower center of gravity and the use of large 19-inch tires, along with the striking hammerhead design, shared with the latest Toyota vehicles, providing a sporty and stylish aesthetic.
Inside, the interior has been meticulously designed with a streamlined, advanced, and sporty finish. The Prius is available with three powertrain options: a 1.8-liter engine, a 2.0-liter engine paired with a hybrid system (HEV), and a 2.0-liter engine with a plug-in hybrid system (PHEV). Notably, the 2.0-liter HEV model delivers a remarkable maximum output of 193 horsepower, a significant 1.6 times more than the conventional model, while the PHEV model achieves a maximum system output of 223 horsepower, accelerating from 0 to 100 km/h in a mere 6.7 seconds. These enhancements result in a more spirited and sporty driving performance.
M’s Speed, renowned for its high-quality aero parts, has unveiled an array of options for the new Prius to further enhance its aesthetic appeal and aerodynamic performance. The following aero parts are now available:
Front Half Spoiler: 90,200 yen (44,000 yen unpainted)
Side Step: 151,250 yen (96,250 yen unpainted)
Rear Under Spoiler: 101,200 yen (52,800 yen unpainted)
Front Grill Garnish: 71,500 yen (49,500 yen unpainted)
Rear Gate Spoiler: 63,250 yen (41,250 yen unpainted)
Door Mirror Cover: 53,460 yen (31,460 yen unpainted)
Pillar Panel: 12,375 yen
The addition of these aero parts not only enhances the Prius’s visual appeal but also contributes to its aerodynamic efficiency. Additionally, to complete the sporty look, M’s Speed has showcased a fully installed demo car, featuring 20-inch “JJ Launcher” wheels in the footwell, elevating the car’s aesthetic and delivering a more potent and dynamic impression.
With these exciting offerings, the new Toyota Prius emerges as a powerful and stylish choice for eco-conscious drivers who appreciate the fusion of aesthetics and high-performance, setting a new benchmark in the world of hybrid cars.
Powerful Toyota Prius 223HP PHEV Model Shatters Expectations

The automotive world is abuzz with excitement as Toyota recently unveiled its fifth-generation Prius, marking a remarkable redesign after seven years. First introduced in 1997 as the world’s first mass-produced hybrid car, the Prius has continued to captivate eco-conscious drivers worldwide. Now, with the launch of the new Prius, it seems Toyota is taking the iconic hybrid to a whole new level.
The official unveiling of the fifth-generation Prius took place on November 16, 2022, and it has already gained recognition by climbing to the top of the most recent registered car sales rankings. Toyota’s commitment to high environmental performance has certainly paid off.
This new iteration combines captivating design with impressive driving capabilities. The exterior retains the Prius’ unique “monoform silhouette,” but the use of the second-generation TNGA platform and 19-inch large-diameter tires gives it a more stylish and proportional appearance. Inside, the design is advanced and sporty.
What truly sets the fifth-generation Prius apart are the three powertrain options available: a 1.8-liter or 2-liter engine with a hybrid system (HEV), and a 2-liter engine with a plug-in hybrid system (PHEV). The 2-liter HEV model boasts a maximum output of 193 horsepower, which is 1.6 times more powerful than its predecessor. Meanwhile, the PHEV model achieves a maximum system output of 223 horsepower, reaching 0 to 100 km/h in just 6.7 seconds. This remarkable performance almost rivals that of a sports car.
In a surprising turn of events, Indian artist Vishnu Suresh has taken the customization game a step further by creating stunning renderings of the new Prius. These customizations include a wide body and coupe design, which he shared on social media platforms, garnering significant attention.
Suresh’s renderings of the Prius feature an incredibly wide body with pronounced front and rear fenders and a lowered profile, resulting in a wide and low silhouette. This unique version of the Prius boasts three doors and a “coupe wagon” style body, often referred to as a “shooting brake.” The front bumper and hood have been transformed into a sporty design with a large opening, and the rear is adorned with a large-diameter quadruple muffler. While these changes are bold, they still manage to retain the essence of the classic Prius design.
Vishnu Suresh is renowned for creating flashy customized renderings of cars from various domestic and international manufacturers, including Volkswagen, Skoda, and, of course, Toyota. While these renderings are undoubtedly imaginative and artistic, they serve as a testament to the endless possibilities for automotive customization. Some custom shops have even been known to turn these extravagant renderings into reality, sparking curiosity about whether a Prius with Suresh’s unique design could someday hit the streets.
As Toyota’s fifth-generation Prius blazes a trail of style and innovation, Vishnu Suresh’s imaginative renderings serve as a reminder of the limitless potential for customizing and personalizing our beloved automobiles. While his vision may be unreal, the world of custom cars is boundless, and who knows what the future holds for the Prius and other iconic models.
Explosive Nissan Magnite Setting New SUV Standards with 100 HP

GAIKINDO (Indonesia Automobile Manufacturers Association) Indonesia International Auto Show 2023 witnessed a spectacular unveiling by Nissan’s Indonesian subsidiary. The event, which spanned 11 days starting from August 10, 2023, featured some exciting additions to the Nissan family. The spotlight was on the new “Serena” and “Ariya” racing cars, but what really caught the attention was Nissan’s smallest SUV, the Magnite, a vehicle not available in Japan.
Meet the Magnite – Compact and Dynamic
The Magnite made its world debut in India on October 21, 2020, and it’s been making waves ever since. As a B-segment compact SUV, it strikes a perfect balance between style, power, and functionality. One look at the Magnite, and you’ll be drawn to its sleek, dynamic design. Standing at 3994mm long, 1758mm wide, and 1572mm high, it’s nearly identical in size to the Toyota Rise, a popular car in Japan.
Nissan has already introduced the Kicks in Japan in June 2020, but the Magnite takes compactness to the next level. While the Kicks measures 4290 mm in length, 1760 mm in width, and 1610 mm in height, the new Magnite is notably smaller, making it Nissan’s smallest SUV model.
Power and Performance
Under the hood, the Magnite packs a punch with a 1.0-liter inline 3-cylinder turbo engine, delivering a maximum output of 100 horsepower and a torque of 160 Nm. Drivers have the option to choose between a CVT transmission or a 5-speed manual transmission to suit their driving preferences. This impressive combination of power and efficiency makes the Magnite a compelling choice for SUV enthusiasts.
Affordable Luxury
Nissan has positioned the Magnite as an affordable yet luxurious SUV, with prices starting at 288 million rupiah (approximately 2.77 million yen). This competitive pricing, combined with its compact size and impressive features, is sure to attract attention in various markets.
Japan’s Potential Interest
Given the Magnite’s size and suitability for Japan’s road conditions, there’s a strong possibility of demand in the Japanese market. However, as of August 2023, there’s no official information regarding its introduction in Japan. At present, the Magnite remains an overseas exclusive model, leaving Japanese enthusiasts eagerly waiting for any potential updates on its availability in their home country.
The Magnite’s presence at the GAIKINDO Indonesia International Auto Show has certainly created a buzz, and its combination of style, performance, and affordability could make it a game-changer in the compact SUV segment, both in Indonesia and potentially in markets around the world. Nissan enthusiasts, particularly in Japan, are keeping their fingers crossed for a chance to experience this impressive addition to the Nissan lineup.
Exclusive Positive Outlook15 Years On Nissan Skylines Crossover

In the ever-evolving world of automotive innovation, Nissan’s Skyline has been a beacon of resilience and progress. With its rich history dating back many decades, the Skyline has consistently pushed boundaries and captured the hearts of car enthusiasts worldwide. In this article, we delve into the intriguing story of the Nissan Skyline Crossover and explore the potential future of this iconic model.
A Bold Beginning
The Nissan Skyline Crossover, known as the J50 type, made its debut in 2007 as the “EX.” Originally designed for North America under Nissan’s luxury car channel “Infiniti,” this compact premium SUV aimed to combine the handling and ride comfort of the famed G35 (V36 Skyline) with a 3.7-liter V6 engine, mated to a 7-speed AT.
The initial reception was positive, with praise for its interior quality and performance. However, when the model arrived in Japan in 2009, it faced some challenges. It offered limited rear-seat and cargo space for an SUV and was exclusively available with a 3.7-liter engine, leading to high vehicle tax and poor fuel efficiency. Competing in the same class as the more affordable Murano (which also had a 2.5-liter version), the Skyline Crossover struggled to gain traction in the Japanese market. Even the 2WD models came with a hefty price tag, ranging from 4.2 million yen to 4.725 million yen, making it a tough sell. Domestic sales ultimately ceased in 2014, marking the end of a short-lived era for the Skyline Crossover.
What Went Wrong?
The five-year run of the Skyline Crossover was a departure from the model’s storied history. Some automotive enthusiasts speculate that introducing a lower-priced 2.5-liter V6 gasoline engine variant, similar to one sold exclusively in China at the time, could have altered the outcome. The automotive landscape has evolved since then, with domestically produced crossover SUVs now commanding prices ranging from the late 3 million yen to around 5 million yen. If the Skyline Crossover had launched 15 years later, it might have been better positioned to thrive in today’s market.
Nissan’s discontinuation of the Murano in Japan, coupled with the rise of mid-sized SUVs like the “X-Trail” as the new flagship model, serves as a reminder of the changing tides in the industry. The failure of the Skyline Crossover was undoubtedly a bitter pill for Nissan to swallow.
Infiniti QX55: The Potential Successor
In a world where luxury crossover SUVs are currently en vogue, Nissan recognizes the importance of staying relevant. Infiniti, Nissan’s luxury division, already boasts a lineup of sizable crossover SUVs, including the QX50, QX55 (a coupe SUV), and the QX60 (a three-row SUV). With the Skyline (V37 type) now a decade old, the industry eagerly anticipates a successor.
Some industry experts speculate that Nissan might leverage the existing Infiniti SUVs, rebranding them under the Skyline name to introduce the new Skyline Crossover. The recent success of models like the Crown Crossover and Crown Sport has heightened this possibility.
A Glimpse of the Future
In a rapidly changing automotive landscape, Nissan faces significant challenges. The discontinuation of sedans like the Cima and Fuga in 2022 leaves only the Skyline remaining in Nissan’s sedan lineup. Questions linger about whether the next Skyline model will indeed materialize.
In response to reports in 2021 suggesting the cancellation of the next Skyline’s development, Nissan Vice President Asako Hoshino emphatically stated, “We will not give up on the Skyline.” For many, the Skyline represents more than just a car; it’s a source of inspiration and nostalgia.
As Nissan continues to regain momentum with a flurry of new model launches, the future of the Skyline remains uncertain yet hopeful. In an industry defined by innovation and adaptation, Nissan’s determination to uphold the legacy of the Skyline is a testament to the brand’s enduring spirit. Car enthusiasts around the world eagerly await the next chapter in the storied history of the Skyline.
Positive Buzz Suzuki Unveils Jimny 5-Door in Vibrant Jungle Green

Suzuki fans around the world are in for a treat as the highly anticipated “Jimny 5-door” makes its grand debut, now available in a captivating new shade of green. The expansion of the Suzuki SUV lineup is generating quite the buzz, with South Africa being the latest market to welcome this remarkable addition. The Jimny 5-door was unveiled on August 28, 2023, during the Festival of Motoring, South Africa’s premier motor show that took place from August 25 to 28, 2023. Enthusiasts can expect this model to hit the streets by the fourth quarter of this year.
The Jimny series, renowned for its compact 4WD capabilities, enjoys a global presence in 194 countries and regions. In Japan, a variant known as the “Jimny Sierra” is sold, featuring a body and frame based on the Jimny light car but with added size and a small car engine. However, Japan’s unique light vehicle standards mean that the Jimny Sierra is sold abroad as the “Jimny.” Now, the new Jimny 5-door takes things to the next level by extending the body of the Jimny Sierra and adding a rear door.
First revealed at the “Auto Expo 2023” in India on January 12th and subsequently launched on June 7th in the same market, the Jimny 5-door boasts impressive dimensions, measuring 3985mm in length, 1645mm in width, and 1720mm in height, with a 2590mm wheelbase. This represents a substantial increase of 435mm in length and 340mm in wheelbase compared to the Japanese Jimny Sierra, resulting in more legroom and cargo space, thanks to the addition of a rear door.
The new model features a distinctive five-slot throttle grille with special plated parts and a redesigned rear seat for the rear passengers. Despite these enhancements, the overall width of the dedicated rear seat remains the same as the 3-door version, accommodating two passengers in the back and maintaining a total seating capacity of four.
Under the hood, the Jimny 5-door boasts a 1.5-liter inline 4-cylinder engine, producing a robust maximum output of 104.8 horsepower and a peak torque of 134.2 Nm. Buyers can opt for either a 5-speed manual transmission or a 4-speed automatic transmission to suit their preferences.
The Jimny 5-door has quickly become Suzuki’s best-selling model in the Indian market. Its success prompted the decision to export this exceptional vehicle to Latin American and African markets, with the South African unveiling representing a part of this global expansion.
While detailed specifications for the South African market are yet to be disclosed, the new Jimny 5-door will be available in an exciting range of body colors, including Celestial Blue, Granite Gray, Metallic Black x Sizzling Red two-tone, and the all-new Jungle Green.
Brendon Carpenter, Brand Marketing Manager at Suzuki’s South African subsidiary, expressed his excitement, stating, “Due to the new Jimny 5-door and the overwhelming popularity of the Jimny, our production facilities in Japan and India are running at full capacity to meet demand. In South Africa, we have already started taking pre-orders and will be launching in the final quarter of this year. We would like to be able to sell the new Jimny 5-door.”
As production facilities work tirelessly to meet global demand for the Jimny 5-door, the release date for Japan has not yet been announced. Fans in Japan eagerly await news of the vehicle’s introduction, with many expressing their desire for its arrival and questions about the decision-making process. Additionally, there have been inquiries regarding the powertrain, with some hoping for increased power when it finally arrives in Japan.
The expansion of the Jimny 5-door’s sales areas has garnered a range of opinions and excitement from enthusiasts. Some have even drawn comparisons to other mini SUVs, highlighting the distinctive appeal of the Jimny. For now, there is no indication that the Jimny 5-door won’t eventually make its way to Japan, and we eagerly anticipate further updates on this exciting development.
Toyota Prius Unveils Thrilling 24h Le Mans Centennial GR Edition

Toyota has just unveiled an exciting new addition to its Prius lineup in Japan, and it’s causing quite a buzz. This latest model, known as the “Prius 24h Le Mans Centennial GR Edition,” is more than just a car; it’s a tribute to the legendary “Le Mans 24 Hours” race, one of the world’s most prestigious motorsport events.
So, what sets this new Prius apart from the existing models? Well, let’s dive into the details. The “Prius 24h Le Mans Centennial GR Edition” is a concept car developed by TOYOTA GAZOO Racing, and it’s not your typical Prius. It draws inspiration from the high-performance “GR010 HYBRID” that competes in the FIA World Endurance Championship (WEC).
Firstly, in terms of appearance, this Prius features a distinctive front face with multi-headlamps, improving night visibility and giving it a unique and aggressive look. But it’s not all about aesthetics – performance has been a key focus as well. Special aero parts have been added to enhance aerodynamics, and various enhancements like side skirts, canards, a large rear wing, and a rear diffuser have been incorporated to improve traction and stability.
Weight reduction is also on the menu, with a carbon bonnet hood helping to shed unnecessary pounds. The suspension boasts a wider tread, and the car rolls on 235/50R 18-inch tires mounted on special wheels designed for improved aerodynamics. All these upgrades contribute to what Toyota calls the “explosive speed specification” of the Prius 24h Le Mans Centennial GR Edition.
As the name suggests, this remarkable Prius is set to make its global debut at the iconic Le Mans 24 Hours race scheduled for June 2023. However, eager fans and enthusiasts in Japan got a sneak peek at this exciting new model during the 5th round of the WEC, the “Fuji 6 Hours Endurance Race.”
For those who can’t wait to see it up close, the Prius 24h Le Mans Centennial GR Edition will be on display at the “Fuji Motorsports Forest Welcome Center” from September 3rd to 6th. Additionally, you can catch it at the Fuji Speedway event plaza during the 5th round of the Fuji 6 Hours Endurance Race, and it will return to the Welcome Center for display starting from the 11th of September.
This is undoubtedly an exhilarating development for Prius enthusiasts and motorsport fans alike. Toyota’s “Prius 24h Le Mans Centennial GR Edition” promises to bring a new level of excitement and performance to the hybrid world, and we can’t wait to see it in action at the legendary Le Mans race next year. Stay tuned for more updates on this thrilling addition to the Toyota family.
5 Exclusive Suzuki Swift Sport Hybrids Delight Auto Enthusiasts.

Suzuki enthusiasts and automotive aficionados, get ready to rev up your engines as the renowned Japanese automaker’s Italian subsidiary has unveiled the eagerly awaited “Suzuki Swift Sport Hybrid Kevin Schwantz Edition.” This special edition model, commemorating the 30th anniversary of Kevin Schwantz’s 500 class world championship victory, is making waves in the automotive world with its unique specifications and captivating design.
The Swift has been a beloved nameplate in Suzuki’s lineup since its inception in 2000. Originally conceived as a compact crossover on a light car platform, it underwent a transformation in 2004 with the launch of the second generation, cementing its position as a global strategic car. The current fourth-generation Swift, introduced in 2016, has continued this tradition, blending Suzuki’s signature reliability with contemporary design and performance.
The Suzuki Swift Sport is the embodiment of sportiness derived from the Swift lineage. Boasting distinctive interior and exterior features and a dynamic powertrain, it’s a vehicle designed to ignite the passion of driving enthusiasts. The Italian version of the Swift Sport Hybrid measures 3890mm in length, 1735mm in width, and 1495mm in height. Under the hood, it houses a mild hybrid system, coupling a 1.4-liter inline 4-cylinder turbo engine generating a robust 129 horsepower and 235 Nm of torque – a configuration unique to the European market. The sole transmission option for this setup is a manual transmission, ensuring a connected and engaging driving experience.
Now, let’s delve into the star of the show – the Swift Sport Hybrid Kevin Schwantz Edition. This remarkable vehicle pays tribute to Kevin Schwantz’s illustrious racing career, most notably his 500 class world championship victory in 1993. Wrapped in a special limited edition livery that incorporates the iconic colors of the 1993 RGV500, this car is a visual masterpiece. Only five fortunate individuals will have the opportunity to own one of these exclusive models, and they will each be priced at 27,500 euros (approximately 4.33 million yen).
But the exclusivity doesn’t stop there. Each of the Swift Sport Hybrid Kevin Schwantz Edition units will be individually numbered and signed by the racing legend himself, Kevin Schwantz, adding a personal touch that’s truly priceless for collectors and fans alike.
For those who can’t get enough of Kevin Schwantz’s racing spirit, Suzuki is also offering the “GSX-8S” and “DF200AP” in special Kevin Schwantz Editions. These products are sure to be sought-after by enthusiasts looking to capture a piece of Schwantz’s racing legacy in their own garage.
Reservations for the Suzuki Swift Sport Hybrid Kevin Schwantz Edition are currently open on the official website of Suzuki’s Italian subsidiary. With only five units available, this limited-edition model is destined to become a rare gem in the world of automotive enthusiasts. So, if you’re dreaming of owning a piece of history with a modern twist, don’t miss your chance to grab the wheel of the Swift Sport Hybrid Kevin Schwantz Edition!