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    Triumph of the 5th Gen Toyota Prius A 25-Year Legacy Defying the Odds with Global Acclaim and 3 COTY Wins

    In the fast-evolving landscape of the automotive industry, one car has managed to stand the test of time and continuously capture the hearts of eco-conscious drivers—the Toyota Prius. Celebrating its 25th anniversary, the iconic hybrid has not only maintained its relevance but has once again claimed the spotlight with the fifth-generation Prius winning the 2023-2024 Japan Car of the Year (COTY) award.

    The journey of the Prius, pioneered as the world’s first practical hybrid in 1997, has been a testament to innovation and resilience. Mitsuhiro Kunisawa, a seasoned car critic and a serial Prius owner, reflects on the 25 years of Prius history and explores the reasons behind the fifth generation’s remarkable resurgence.

    With a history of three COTY wins, the Prius has consistently been recognized for its groundbreaking hybrid technology and eco-friendly design. Kunisawa acknowledges having owned various Prius models, including the first-generation ones with their innovative yet initially problematic power units. Despite early challenges, Toyota’s commitment to customer satisfaction shone through, offering free replacements for driving batteries over the years and ensuring the longevity of these eco-friendly vehicles.

    However, the fourth-generation Prius faced a downturn in popularity, leading many within Toyota to question the future of the model. Some even suggested limiting it to taxi use only. Undeterred, Toyota Vice President Nakajima and the development team took a bold approach, deciding to cater to car enthusiasts with the ultra-stylish design of the fifth generation.

    The fifth-generation Prius, introduced in response to the lackluster reception of its predecessor, has not only redeemed the Prius badge but has become a global sensation. The development team, anticipating potential disappointment, focused on creating a car that not only appealed to eco-conscious drivers but also embraced powerful driving dynamics. The result was a stunning success, with the fifth generation receiving acclaim worldwide and surpassing production expectations.

    The recent release of a fifth-generation Prius with endurance racing specifications in Thailand further highlights the model’s adaptability and appeal. The coupe-look body silhouette designed for circuits showcases Toyota’s commitment to merging performance with eco-consciousness.

    As the Prius continues to evolve and capture the imagination of drivers worldwide, it’s clear that the fifth generation has not only resurrected the model but has solidified its place as a pioneer in the eco-friendly automotive landscape. The Prius stands tall, proving that even after 25 years, innovation and dedication can breathe new life into a beloved icon.

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    Toyota Hiace Platinum Lounge 5 Years Strong Continues to Ignite Enthusiasm with Timeless Elegance

    The automotive world is buzzing with excitement as the spotlight falls once again on Toyota’s exceptional lineup. Among the stars of their collection, the “Hiace Platinum Lounge” has continued to capture the imagination of enthusiasts and car aficionados alike. Unveiled initially at the 44th Tokyo Motor Show in 2015, this ultra-luxurious minivan has managed to stand the test of time and remains a symbol of opulence on wheels.

    At the recent Japan Mobility Show 2023, formerly known as the Tokyo Motor Show, a plethora of concept cars and new models were revealed, drawing attention from every corner. However, the allure of the Hiace Platinum Lounge remains undeniable, firmly rooted in its unique blend of sophistication and spacious design.

    Toyota Auto Body, a subsidiary of Toyota known for its minivans and commercial vehicles, proudly showcased the Hiace Platinum Lounge at the 44th Tokyo Motor Show. Based on the Hiace, a 1BOX type van cherished for both business and leisure use, the Platinum Lounge takes luxury to new heights.

    Crafted on the “Super Long High Roof Body,” the largest size within the Hiace models, the Platinum Lounge is often dubbed the “minivan version of the Century.” The exterior, measuring an impressive 5410 mm in length, 1920 mm in width, and 2285 mm in height, exudes an air of prestige. Drawing inspiration from Toyota’s top-of-the-line Century, the design features horizontally long headlights, a sizable mesh grille, and single-horizontal taillights.

    Step inside, and the Hiace Platinum Lounge unfolds a world of elegance. The interior is swathed in a pristine white, emanating a sense of quality and sophistication. The rear seat space beckons with four large seats, accompanied by a host of luxurious amenities such as a large monitor, audio system, dimmable ceiling lighting, a movable table, and even a wine cellar. The car lives up to its name, resembling a mobile lounge equipped with the comforts of a night-exclusive wagon.

    Originally described by Toyota Auto Body as “a night exclusive wagon that beautifully rides through the glamorous world of night,” the Hiace Platinum Lounge is tailored for those seeking a luxurious experience in the largest available space. Despite the passing years since its debut, the Platinum Lounge continues to garner support and admiration from users who appreciate its design, with many expressing their desires for a commercialized version of the vehicle.

    As we enter January 2024, anticipation is building for the upcoming Tokyo Auto Salon 2024. Enthusiasts are eager to witness whether a new model, capable of capturing attention akin to the Hiace Platinum Lounge, will be unveiled. The custom car event promises to be a showcase of innovation and style, leaving us on the edge of our seats, wondering what Toyota has in store for its avid fan base.

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    New BMW X1 Triumphs as 2023-2024 Imported Car of the Year with 3 Pioneering Power Units

    December 7, 2023: In a thrilling turn of events, the Japan Car of the Year Executive Committee declared the BMW X1 the winner of the prestigious “Imported Car of the Year” award for the 2023-2024 season. This recognition comes as the culmination of BMW’s commitment to excellence and innovation, marking a significant achievement for the automaker.

    The BMW X1, a compact SUV (referred to as SAV by BMW), first made its debut in 2009 and has consistently raised the bar in the luxury SUV segment. The latest iteration, representing the third generation (U11 type), has undergone a complete renovation after eight years, hitting the Japanese market in February 2023. Notably, the series introduces its inaugural electric vehicle (EV) model, the “iX1.”

    Setting itself apart from conventional SUVs, the BMW X1 is renowned for its exceptional on-road performance, a characteristic trait shared with BMW’s Sport Activity Vehicles (SAVs). The dimensions of the X1 stand at 4500-4505mm in length, 1835-1845mm in width, 1620-1645mm in height, with a wheelbase measuring 2690-2692mm.

    The exterior boasts a striking “kidney grille” in line with BMW’s recent design trends, complemented by newly designed headlights that redefine the traditional four-lamp layout. To enhance aerodynamics, flush door handles grace the body sides.

    Inside, a revolutionary large curved display integrates the meter panel and control panel, showcasing BMW’s commitment to bold digitalization. Traditional elements such as the shift lever have been eliminated in favor of an innovative UX design, providing an intuitive and streamlined operation.

    The BMW X1 comes equipped with advanced features, including standard “Driving Assist” that combines active cruise control, lane change assist, collision mitigation braking with misapplication prevention, and accident avoidance assist. The connected function, “BMW Connected Drive,” offers digital key functionalities and vehicle information accessible through a dedicated app.

    The lineup includes the “xDrive 20i” model with a 2-liter gasoline turbo engine, the “xDrive 20d” diesel engine model featuring a mild hybrid, and the all-new EV model iX1. All variants feature a 4WD drive system, exclusively available in right-hand drive.

    For enthusiasts seeking high performance, the “M35i xDrive” from the “M High Performance Model” category is available. This top-tier model boasts a 2-liter 4-cylinder engine, delivering a maximum output of 317 horsepower and 400 Nm of torque, paired with a 7-speed DCT. The package includes special exterior features, high-performance brakes, and paddle shifters, offering an exhilarating driving experience. The price range for the BMW X1, including consumption tax, starts from 5.86 million yen and goes up to 7.86 million yen.

    The accolade of the 2023-2024 Import Car of the Year was attributed to the BMW X1 for its exceptional dynamic quality, despite its compact size tailored for the Japanese market. The power of choice, with three distinct power units catering to different lifestyles—BEV, gasoline, and 48V mild hybrid diesel—earned commendation for their remarkable driving performance. Notably, the importers’ efforts to maintain competitive pricing within the same range, especially when subsidies are factored in, were also acknowledged and celebrated. The BMW X1 continues to be a symbol of luxury, innovation, and driving excellence in the global automotive landscape.

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    BLOW Unleashes the Funny Rider A Retro Marvel with 7 Customization Wonders

    In a surprising turn of events at this year’s Tokyo Auto Salon 2024, automotive enthusiasts were treated to the unveiling of an unexpected gem—the “Funny Rider” by BLOW (Chuo-ku, Sagamihara City). Renowned for its diverse range of body kits, BLOW took customization to a whole new level with a unique creation that seamlessly blends the charm of a bygone era with the practicality of a modern Kei truck.

    The “Funny Rider” draws inspiration from the iconic Ford Econoline full-size van of the late 1960s, as evidenced by its distinctive front mask. What makes this customization truly remarkable is that it is built upon the foundation of Daihatsu’s “Hijet Truck,” showcasing an ingenious fusion of retro aesthetics and contemporary functionality.

    To achieve the desired look, a shell kit was skillfully integrated into the rear of the vehicle, transforming the cargo bed into a double-opening rear gate reminiscent of the Econoline. The shell kit not only covers the sides of the body but also incorporates a trapezoidal rear fender arch, staying true to the design cues of its vintage inspiration.

    Contrary to initial impressions, the customization involves minimal structural modifications, with the original truck bed retained and a steel frame assembled with an FRP shell. This meticulous craftsmanship ensures that the “Funny Rider” remains roadworthy and eligible for standard vehicle inspections.

    What sets the “Funny Rider” apart is its high level of customization options. The vehicle on display at the Tokyo Auto Salon featured both the distinctive front mask and shell kit. However, customers have the flexibility to mix and match, retaining the original cargo bed or front mask, allowing for a myriad of personalized configurations.

    BLOW offers additional enhancements as options, including a round light fixture known as “potomado” for the rear, double door windows, and a pop-up roof installation. For those seeking a more radical transformation, a “backless” process allows connecting the luggage compartment to the driver’s seat, creating a unique one-box van.

    The pricing details for the “Funny Rider” customization are as follows: the face kit comes in at 319,000 yen (including consumption tax), while the shell kit, without options, is priced at 1,628,000 yen. BLOW also provides a comprehensive service, from sourcing used cars as a base to manufacturing based on new models.

    For those intrigued by the fusion of vintage flair and contemporary customization, BLOW’s official website is the go-to destination for more information. The “Funny Rider” stands as a testament to the limitless possibilities of Kei car customization, offering enthusiasts a chance to own a truly unique and head-turning vehicle.

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    Mazda’s Iconic SP Roars into 2024 with 370 Horsepower, Sparks Enthusiastic Response

    Mazda has set automotive enthusiasts abuzz with the showcase of its latest creation, the “MAZDA ICONIC SP,” a 2-door coupe concept model, at the Sapporo Mobility Show 2024 held at the Sapporo Dome from January 19 to January 21, 2024.

    This sleek and stylish sports car, reminiscent of Mazda’s classic models, particularly the iconic RX-7, took center stage at Mazda’s booth alongside the improved “Roadster RF.” The Iconic SP had initially made waves when it was unveiled at the Japan Mobility Show 2023 in October, marking its first appearance after commercialization was hinted at.

    Mazda describes the Iconic SP as a forward-thinking proposal aligned with their corporate philosophy of “expanding the circle of people who live positively today” and responding to the deep-seated “love for cars” shared by enthusiasts.

    The exterior design showcases a low nose, capitalizing on the compactness of the rotary engine, with elements reminiscent of Mazda’s classic sports cars. The front face adopts the latest “KODO design,” but also features a retractable design akin to the RX-7 and the first-generation Roadster.

    The side profile pays homage to the third generation RX-7, evident in the glamorous lines and door treatments. The round four-light design of the tail lamps adds a classic touch to the overall aesthetic.

    Under the hood, the Iconic SP boasts a powerful 2-rotor Rotary-EV system, a plug-in hybrid utilizing Mazda’s unique rotary engine technology, delivering a maximum output of 370 horsepower. Despite a large-capacity battery, the vehicle maintains a weight of 1,450 kg, achieving an ideal 50:50 front-to-rear weight distribution for exceptional driving performance.

    With compact dimensions—total length of 4180 mm, total width of 1850 mm, total height of 1150 mm, and a wheelbase of 2590 mm—the Iconic SP blends performance with agility.

    The interior follows the theme of Japanese aesthetics, incorporating indigo as the primary color and utilizing plant-based fabrics for sustainability. The sporty feel is enhanced by a straight-line instrument panel, a large protruding meter hood, and a three-spoke steering wheel. High-quality suede-like materials adorn the instrument panel and door trims.

    The Iconic SP initially gained attention for its design and the inclusion of the rotary engine, sparking discussions about its “resurrection.” Following appearances at mobility shows in Nagoya, Osaka, and Fukuoka, the car’s presence continued to grow.

    At the Tokyo Auto Salon 2024 in January, Mazda’s President and CEO, Katsuhiro Kego, announced the formation of a development group for the rotary engine, responding to the overwhelming response to the Iconic SP. The company has expressed a positive attitude, gradually releasing specifications and taking steps toward the development of this exciting sports car.

    As the Sapporo Mobility Show marks the final round of the regional exhibitions, Mazda’s Iconic SP continues to captivate automotive enthusiasts, leaving the future prospects of this 2-door sports car even more eagerly anticipated.

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    Mercedes-Benz Unleashes Jaw-Dropping V-Class EXCLUSIVE 7 Luxe Features Transforming Minivan Standards

    Germany, January 2024 – Mercedes-Benz has recently announced the imminent release of its revamped V-Class, a large luxury minivan set to redefine opulence on wheels. Accepting orders starting January 2024, the V-Class has stirred considerable excitement, especially with its pinnacle model, the V-Class EXCLUSIVE, boasting an awe-inspiring “S-Class face.”

    The V-Class, a stalwart in the luxury minivan segment since its debut in 1996, has garnered attention on social media platforms for its forthcoming edition. The third generation of the V-Class, introduced in 2014, has undergone substantial updates, focusing primarily on design and cutting-edge driver assistance features.

    The exclusive V-Class EXCLUSIVE introduces a front mask reminiscent of Mercedes-Benz’s flagship sedan, the S-Class. Featuring a commanding radiator grille and an elegant bumper, this minivan exudes a visual presence that sets it apart from its peers. The grille, adorned with a luminous LED light strip, creates an unprecedented sense of luxury by illuminating the contours at night.

    In a nod to the brand’s heritage, the V-Class EXCLUSIVE proudly displays an ornament (bonnet mascot) on the hood, a design shared with the illustrious S-Class, enhancing the minivan’s sense of nobility and status.

    Beyond the exterior, the V-Class’s interior has received a makeover. Boasting a touchscreen display of up to 12.3 inches and customizable 64-color ambient lighting, the cabin offers a sophisticated and technologically advanced driving experience. Notably, it is the first V-Class model to feature an electric parking brake.

    Social media has been abuzz with reactions to the V-Class EXCLUSIVE, with users praising the luxurious front design. Comments such as “The new V-Class has a luxurious feel~,” “The grille and three-pointed star look great on a Benz after all,” and “As expected of a Mercedes! This face doesn’t look out of place even in a minivan” underscore the positive reception.

    However, some users are comparing the V-Class to competitors, with queries like “How close can we get to the leading Lexus LM?” and affirmations of the Toyota Alphard’s unbeatable luxury. The debate extends to whether a minivan should prioritize luxury, with some users expressing skepticism, stating, “No matter how high-class you make it, it’s still a commercial van.”

    While the new V-Class’s official introduction in Japan remains unconfirmed, given the popularity of the Mercedes-Benz brand and the existing V-Class model in the Japanese market, enthusiasts anticipate its eventual arrival. The anticipation is palpable, with high expectations for an official announcement in the near future.

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    Subaru’s 2024 Forester Unveils Powerful Redesign Winning Over SUV Enthusiasts with 6th-Gen Bold Makeover

    Subaru enthusiasts and SUV lovers alike are in for a treat as the Japanese automaker reveals the highly anticipated sixth-generation Forester at the upcoming Los Angeles Auto Show 2023. Scheduled to hit U.S. markets in the spring of 2024, this revamped model promises a rugged design and enhanced features that are set to turn heads.

    Known for its popularity in North America, Subaru’s new Forester has undergone a striking transformation, adopting a wild design reminiscent of a robust American SUV. The redesigned exterior showcases a blend of Subaru’s iconic hexagon grille and distinctive headlights, with LED accent lights adding a touch of modernity. The overall aesthetic exudes strength and dignity, signaling a departure from the traditional Subaru look.

    Inside the cabin, the Forester continues to impress with its commitment to ruggedness and security, typical of a true SUV. The instrument panel and shifter area have been thoughtfully crafted to enhance the overall driving experience. A notable addition is the 11.6-inch center information display, available on select grades, consolidating various functions and boosting practicality and convenience.

    Under the hood, the U.S. model maintains its powertrain continuity, featuring a 2.5-liter boxer engine paired with the all-wheel-drive (AWD) system. Notably, Subaru plans to introduce a robust hybrid version later, catering to the growing demand for eco-friendly options.

    Safety remains a top priority for Subaru, with the latest three-lens type EyeSight driver assistance system incorporated into the Forester, improving safety features and ensuring a secure driving experience. This advanced system, familiar from models like the Crosstrek and Outback, underscores Subaru’s commitment to driver and passenger safety.

    While specifications for the Japanese-spec Forester are yet to be revealed, current owners are expressing their opinions on the bold makeover. Mr. W, a Hokkaido resident who values AWD for the region’s harsh winter conditions, appreciates the Forester’s genuine off-road capabilities.

    “I’ve driven the second generation, and the new sixth generation has a more luxurious design. It feels like the design is more like an American SUV. It feels like it has lost its Subaru feel, but I think it will be accepted by many people, and I’m sure it will drive well,” says Mr. W, a satisfied fourth-generation Forester owner.

    Subaru’s commitment to full-fledged AWD performance, exemplified by the proven X-MODE for driving on rough roads, continues to make the Forester an attractive choice for those navigating challenging terrains. With improved safety features and a cohesive design, the 2024 Forester is poised to make waves in the SUV market, appealing to both Subaru loyalists and newcomers alike.