Toyota has unveiled its latest addition to the automotive world with the announcement of the “Prius Sports” by TOMS, set to hit the market in spring 2024. Breaking ground as a powerful aero “hybrid sports car,”” this model is already generating buzz for its unique features and design.
The revelation took place at the Tokyo Auto Salon 2024, held from January 12th to 14th, where TOMS showcased a groundbreaking complete car based on the latest Toyota Prius model. This marks the first-ever attempt at creating a “”hybrid sports car,”” introducing a new level of excitement to the world of eco-friendly vehicles. Social media is abuzz with comments like “”really cool,”” indicating a positive initial reception.
TOMS, renowned for customizing models for motorsports, Toyota, and Lexus cars, has also been active in designing, developing, and prototyping race cars across various fields. As the company celebrates its 50th anniversary in 2024, it plans to globally launch three TOMS complete car models, with one of them being the much-anticipated TOMS Prius.
The TOMS Prius, often referred to as the “”Prius Sports,”” is based on the 5th generation Prius released in January 2023. This generation is celebrated for its emotional appeal, combining high environmental performance achieved through over 25 years of hybrid technology with new values in design and driving experience.
The “”hybrid sports car”” concept for the TOMS Prius is a testament to Toyota’s innovative development philosophy. The vehicle boasts a distinctive set of features, including a “”front spoiler,”” “”side step,”” and “”rear under spoiler”” that enhance the lower part of the body. Furthermore, it comes equipped with 19-inch forged aluminum wheels and a height-adjustable, coordinated prototype unit called the “”Advox Sports.””
Excitingly, TOMS has plans to release aero parts and aluminum wheels for the TOMS Prius in the spring of 2024. Additionally, there are hints of a suspension system in development, featuring TOMS’s proprietary “”Advox system”” damper, adding another layer of customization and performance enhancement.
Social media has been quick to react to the TOMS Prius, with positive comments flooding in. Enthusiasts appreciate the changes in styling, with remarks like “”It’s cool”” and “”It’s more impressive!”” dominating the conversation. Discussions around the vehicle’s white body color sparked interest, with some expressing a desire to see it in darker shades like black for a more three-dimensional effect.
TOMS has not only focused on design but also prioritized functionality by reducing air resistance and improving downforce. By incorporating 50 years of aerodynamic expertise, TOMS aims to maintain the high aerodynamic performance of the base car while enhancing its overall functionality.
The design philosophy of TOMS has resonated with many, with comments expressing appreciation for the meaningful design choices. Simultaneously, there are expectations for further developments, with some enthusiasts expressing a desire to see a model with a tuned power unit, leveraging TOMS’s rich racing know-how to boost power performance. As the TOMS Prius enters the next stage of development, expectations are high for this fusion of hybrid technology and sports car appeal.
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