On June 26, 2023, Toyota Europe made a groundbreaking announcement, revealing the world’s first glimpse of the highly anticipated second-generation compact SUV, the “C-HR.” This unveiling marked the first full model change for the C-HR in seven years, piquing the interest of automotive enthusiasts worldwide. However, amidst the excitement, the response from Toyota dealers in Japan has been mixed regarding the availability of the new C-HR in their market.
The C-HR has enjoyed immense popularity both in Japan and overseas, renowned for its exceptional design and impressive fuel efficiency. The name itself, C-HR, is an acronym derived from two phrases: “Compact High Rider,” emphasizing its compact and elevated cool style, and “Cross Hatch Run-about,” highlighting its crossover nature with hatchback-like agility. Combining a powerful design, outstanding driving performance, remarkable safety features, and ample interior utility, the C-HR has captivated the hearts of many since its initial release in Europe, followed by its introduction in Japan in December 2016.
Toyota Europe has once again pushed the boundaries with the new C-HR’s design, drawing inspiration from the sleek “hammerhead” design motif found in their latest SUV, the “Prius.” The coupe-like appearance and dynamic exterior, coupled with features like Toyota’s first “flush door handle,” short overhangs, and eye-catching wheels up to 20 inches, contribute to its avant-garde and robust aesthetic. Furthermore, Toyota has prioritized aerodynamic efficiency in the new C-HR, meticulously optimizing every detail to enhance airflow around and through the vehicle.
Australian Toyota Corporation has also announced the new C-HR, revealing its dimensions with a total length of 4360mm, width of 1830mm, height ranging from 1558mm to 1564mm, and a wheelbase of 2640mm. In addition to the existing 1.8-liter and 2-liter hybrid models, the new C-HR introduces a 2-liter plug-in hybrid variant. To cater to the evolving tastes of customers, Toyota offers a range of variations for the latest model, including a new two-tone color scheme that extends the black roof to the rear bumper and rear three quarters. This new C-HR aims to elevate the quality and value established by its predecessor, specifically tailored to meet the demands and preferences of European users. Toyota plans to produce this model exclusively in Europe, including the assembly of the high-voltage battery unit.
As news of the new C-HR spreads, Toyota dealers in Japan have been inundated with inquiries from curious customers eager to learn whether the vehicle will be available in their country. A representative from a Toyota dealer in the Tokyo metropolitan area shared, “We have received several inquiries regarding the new C-HR, such as ‘Please inform us if it will be sold in Japan.’ Regrettably, we are currently unaware of its availability, and our response is limited to stating that we do not have this information.”
Interestingly, another dealer representative mentioned that production of the C-HR is slated to discontinue in July 2023, causing them to suspend orders for the current model. Consequently, they have received minimal inquiries about the new C-HR. Furthermore, numerous customers are still awaiting delivery of the current C-HR, making it challenging to anticipate an imminent launch of the new generation.
Although there appears to be a degree of interest in the new C-HR among customers visiting dealerships, Toyota’s official website tells a different story. Under the title “C-HR Production End Notice,” the website states, “Production of the C-HR will cease at the end of July 2023. We sincerely appreciate the long-standing patronage of our many customers.” It seems that the first-generation C-HR will bid farewell with the conclusion of production, leaving lingering uncertainty about the arrival of the new model.
As Toyota enthusiasts eagerly await further updates on the availability of the second-generation C-HR, the automotive world remains captivated by the revolutionary design and innovative features presented by Toyota Europe. Time will tell whether the C-HR’s legacy will continue, enthralling car enthusiasts and making waves in the competitive SUV market once again.