Toyota’s “surpassed” the Toyota group! Popularity “up” after 2 years of debut! Three Reasons for the Strong Sales of Nissan’s Note Reason #1 for strong sales: “Rival Trends”Nissan’s compact car “Note,” which debuted in December 2020, has seen sales pick up further in the second half of 2022 and is on track to overtake rivals such as Toyota.
Three factors are said to be responsible for the Note’s strong performance, including the trend of rivals and delivery date issues.Sales on the upswing!” two years after debut Photos of the popular Nissan “Note” series Starting with the base model “Note,” the Nissan Note series features a diverse lineup [(left) Nissan “Note Aura” / (right) “Note”].The current third-generation Note was launched on December 23, 2020.
In 2021, the year following its launch, it sold 90,177 units throughout the year (according to the Japan Automobile Dealers Association), earning it the fourth position in the annual registration ranking, behind the Toyota Yaris in first place, the Toyota Roomy in second place, and the Toyota Corolla in third place.And in the first half of 2022 (January to June), the second year of its debut, it will sell 56,948 units, maintaining its fourth place position. Up to this point, the pace is the same as the previous year.
However, from the summer of 2022, sales of the Note will turn up.In July 2022, it moved up to third place in the monthly ranking; in August, it moved up one more place to second place; in September, it remained in second place; in October, it dropped to sixth place, but in November, it returned to second place.And then we noticed that, with one month left in December, sales of the Note reached 101,542 units in the 11 months from January to November 2022, surpassing the annual sales volume for 2021 as of November.
Let us take another look at the reasons for this strong sales performance of the Note.First of all, the most noteworthy rival trend is that of the Loomie, a compact height wagon.It was No. 3 in the ranking in the first half of 2022 (January through June), but since August, it has dropped a position to No. 8, No. 9, No. 5, and No. 6 in the rankings. Clearly, the momentum has been slowing down.
One possible reason for this slump may be the presence of the new Toyota Sienta, which underwent a full model change in September.The Roomy and Sienta are tall compacts with sliding doors on both sides.The Sienta is the slightly larger sibling, a minivan model with three rows of seats, which the Roomy does not have.The Roomy was introduced in November 2016, making it a long-selling model that has been on the market for six years.
Its big brother, the Sienta, ranked fourth in November. It is expected that some of the Rumi customers have flowed to the new Sienta Toyota’s “surpassed” the Toyota group! Popularity “up” after 2 years of debut! Three Reasons for the Strong Sales of Nissan’s Note
Reason #2 for the strong sales: “Unparalleled short delivery time!Another reason for the strong performance of the Note may be the “delivery time problem,” which has become increasingly serious in recent years.When we inquired about the delivery time of the Note to Nissan’s public relations department, they replied, “The time from order to factory shipment is approximately one to two months.
Surprisingly, only one to two months is a surprisingly short time given the supply chain disruption and semiconductor shortage caused by the new Corona disaster.Amid the severe shortage of parts due to the Corona disaster and other factors, as of early December 2022, the Nissan “Note” can be delivered relatively earlier than other companies’ new models!
Incidentally, what about the Note’s rival, Toyota’s hybrid compact car, the Aqua?Toyota’s official website lists an estimated delivery date for each model titled “List of Estimated Factory Shipment Dates Based on Production Delays.The estimated factory shipment time for the Aqua is “5 to 6 months (as of December 6).The Yaris is listed as “5 to 6 months / 4 months for the hybrid model,” and the Yaris Cross compact SUV as “6 months or more.
The Corolla (Corolla sedan) is a little better, with “about 2 to 3 months / 4 to 5 months for the hybrid model,” and the Corolla Sport (5-door hatchback) “about 4 months / 5 months for the hybrid model.Unfortunately, the “Corolla Cross,” a compact SUV, is only listed as “Please contact the dealer for details,” and when it comes to the best-selling SUVs, the delivery date is undecided.And in the case of the Honda Fit, which is also a rival of the Note, the information on Honda’s official website says, “More than half a year for gasoline-powered cars / about half a year for hybrids (as of December 12, 2022)”.
In other words, while its rivals generally have a delivery time of about six months, the Note takes one to two months to leave the factory, and even if there are subsequent deliveries and preparations for delivery, it will be in your hands in about three months.Some delay can be expected depending on grade and option selection, but in any case, the short delivery time will be a big advantage in current sales.
Toyota’s “surpassed” the Toyota group! Popularity “up” after 2 years of debut! Three Reasons for the Strong Sales of Nissan’s NoteReason #3 for the strong sales: “Variety of product lineups”In the case of the Note, another major reason for its popularity is the abundance of its lineup.
The Nissan “Note” series has a full lineup of custom models. The photo shows the SUV-like Note AUTECH Crossover (left) and the Note AUTECH (right), a custom car aimed at the premium sporty line.In the Note series, the high-end version “Note Aura” and the sporty version “Note Aura NISMO” will be added in August 2021.In addition, a custom version of the Note AUTECH and a crossover SUV-style custom car, the Note AUTECH CROSSOVER, are also available.
The current Note’s lineup with different characters can be said to be a major feature of the current model.What is the sales breakdown of such a diverse lineup?According to Nissan, from October to November 2022, the standard-type Note accounted for 42% of total sales, while the Note Aura accounted for 40%, the Note Aura NISMO for 13%, the Note AUTECH for 2%, and the Note AUTECH CROSSOVER for 3%.
We also asked Nissan about the reasons for the strong performance of the Note series.Nissan’s public relations department explained as follows: “The Note and Note Aura are equipped with the NISMO.
The second-generation e-POWER, Nissan’s unique 100% electric powertrain that powers the Note and the Note Aura, provides driving pleasure with powerful acceleration, smooth deceleration, and excellent quietness, while its high level of safety, which earned it the highest rating of Five Star in the Japan National Car Assessment Program (JNCAP), is well received by many users. The car has been well received by many users.In addition, the lineup that meets a wide range of needs, including the Note Aura, which offers quality beyond its class, the sports-oriented Aura NISMO, and the crossover-type Note AUTECH CROSSOVER, has also been highly evaluated by users.
In addition to the high quality of the products, the fact that the sales ratio of the Note and the Note Aura, which are in different price ranges, are almost equal, indicates that the abundance of variations to meet diverse demands is also a reason for the strong performance.
NotebooksThere is one more point about the Note that I would like you to know.The previous generation (2nd generation) Note was ranked No. 1 in annual sales ranking among registered cars in 2018. This is an unqualified blockbuster.However, the previous generation Note debuted in September 2012.It was six years after its debut, after undergoing minor changes, that it became the No. 1 selling car of the year.
In other words, the previous generation Note was such a long-lived model.The previous generation had a model life of approximately eight years before it underwent a full model change at the end of 2020.
The current-generation Note, on the other hand, is only in its second year. It is still a new model, and further success is not out of the question.It will be interesting to see what the future holds for the Note, and how many years it will be before it becomes the number one selling car of the year.