Toyota Corolla Cross Dominates Sale with 50% Market Share, Igniting SUV Craze
“Toyota’s Corolla series has been a mainstay in the automotive market, and the current 12th generation offers customers a diverse range of options with four variations: the Corolla sedan, Corolla Touring, Corolla Cross, and Corolla Sport. In the fiscal year 2022, which spanned from April 2022 to March 2023, the total number of registered Corolla vehicles reached an impressive 139,588 units. While each model has its appeal, there is one clear front-runner in terms of sales.
The Corolla Cross, Toyota’s first SUV in the Corolla lineup, emerged as the best-selling model, constituting approximately 50% of the total registrations for the series. The popularity of SUVs played a significant role in this achievement. However, it is worth noting that the Corolla Cross’s success is not solely due to the SUV trend. The vehicle’s positioning, which distinguishes it from other models, has resonated well with customers, leading to its strong performance on dealership sales floors.
With a length of 4490 mm and a width of 1825 mm, the Corolla Cross boasts a powerful SUV design while remaining suitable for Japanese roads. Its spacious interior and ample cargo capacity further enhance its appeal. Moreover, with a price tag of under 2 million yen, the Corolla Cross offers an affordable option to customers. These factors contribute to its popularity as it fulfills a wide range of customer needs and desires flawlessly. Surprisingly, the Corolla Cross has even influenced customers who initially considered higher-end SUVs like the “”Harrier”” or “”RAV4,”” ultimately leading them to choose the Corolla Cross instead.
The second best-selling model within the Corolla series is the Corolla Touring, albeit with a much lower share of approximately 3%. The Corolla Touring attracts customers across various age groups, particularly appealing to younger buyers. Many individuals transitioning from the previous Corolla Fielder have also gravitated toward the Touring model. Similar to the Corolla Cross, the Touring’s versatility, including its cargo space and maneuverability, plays a significant role in its appeal.
The Corolla sedan and Corolla Sport account for just under 10% of total registrations, with the sedan slightly edging out the Sport variant in sales. The Corolla sedan tends to attract an older demographic, with customers who place a premium on traditional sedans. On the other hand, the Corolla Sport’s popularity leans towards customers who have a distinct preference for its sporty design and features. Both models are often chosen based on personal preference rather than pure convenience.
Despite their individual characteristics, the Corolla series shares a common trait that enhances its appeal—ease of use in daily life. Regardless of the specific model chosen, customers can expect a seamless and convenient ownership experience. While there may be differences in load-carrying capacities among the models, everyday usability remains consistent across the entire Corolla lineup.
The Corolla’s enduring popularity can be attributed to its ability to offer customers a wide array of choices that cater to their personal tastes. With four distinct body types available, buyers have the freedom to select the Corolla that best suits their preferences. Over the years, the Corolla series has introduced numerous variations, but this versatility, combined with the shared ease of use, has undoubtedly contributed to its unwavering popularity among consumers.”