Toyota unveils new SUV-style Prius & Voxy for the first time! Used cars will be customized to “outdoor specs” starting March 6
Prius & Voxy now available with outdoor specs!
Toyota Conic Pro is launching “CORDE by ,” a business that offers new value in updated car style with various partners who have their own unique world view and value.
In line with this, the first customized specifications of used “Prius” and “Voxy” cars have been unveiled.
Toyota’s used cars have been given a makeover! See the changed appearance in photos!
Minivan SUV! Toyota Used Cars Get a Makeover! VOXY URBANATURE” of the new service “CORDE by” is cool!
CORDE by is a new service developed by Toyota Connick Pro, a company that provides marketing services, consulting, and mobility services for Toyota and the Toyota Group, etc. The new service offers “styled cars” that easily add a unique personality and style different from existing new cars and conventional custom cars. The first project was the “Land Car” project, which was developed by Toyota Conic Pro, a Toyota Conic Pro company that provides customizability services and other services.
For the first project, the company collaborated with FLEX’s Renoca, which has gained popularity for its renovation of the Land Cruiser and Hiace, to develop a styled car that is in tune with the values of the current era.
The concept of the new style is “Urban Nature,” a concept that is being developed in an age when diverse lifestyles such as work vacations and dual lifestyles are beginning to take root,
Toyota Conic Pro and Renoca’s product development team pursued the question, “What should be the style of a car?
The two models, “PRIUS URBANATURE” based on the Toyota Prius and “VOXY URBANATURE” based on the Toyota Voxy, have been developed in a style that is appropriate for the current era.
One example of the Prius was created under the theme of “adding a scene-less ruggedness to the city-use character that is associated with the Prius.
The body color of the base model is Urban Nature Gray, which blends in comfortably in both urban and natural environments, and the interior features calm dark brown leather seats.
In addition, a THULE 859XT roof carrier, a popular car carrier brand among outdoor users, orthodox 5-spoke wheels, and MUDSTAR all-weather all-terrain tires were installed to create a rugged yet clean balance.
The Voxy, for example, was created with the theme of “focusing on the utility that minivans originally have, and adding SUV-like strength.
The base vehicle’s body color is Urban Nature Beige, which evokes a sense of gentleness in the city and strength in nature, and the interior is dark brown with leather seats for added comfort.
It is made of highly durable ballistic nylon, which is safe for outdoor use, and the back seat pocket further enhances utility.
Furthermore, orthodox 5-spoke wheels and MUDSTAR all-terrain tires give it a rugged SUV-like image.
Both the Prius and Voxy have not been customized in terms of engine, transmission, and suspension, which are all related to the car’s basic driving performance.
The Prius and Voxy will be sold on a build-to-order basis, with orders being accepted from March 6, 2022, through Toyota USEC’s new smart store, Chiba Minato Store.
The online-based sales format is said to create a car lifestyle more suited to the current era in terms of the purchasing experience, from business negotiations to delivery of the car.
Mitsuo Kawamura, brand director of Toyota Conic Pro, said, “CORDE by is a new way to bring together the diverse values and personalities of today’s consumers.
In an age where diverse values and individuality are respected, we have always felt that there should be more choices in car selection and car life, just as there are in clothing.
By taking advantage of high-quality used cars and updating them to match your current mood and style by adding a few touches, you can enjoy your car in your own style for a long time without measuring it by its specifications or functions.
We hope to expand this way of enjoying cars with CORDE by.
As the second stage of the CORDE by project, a product plan for Toyota’s “Hiace Styled Car” is said to be underway.
Prior to the start of sales, an event will be held at Kashiwanoha T-SITE (Kashiwa City, Chiba Prefecture) on March 4 and 5, 2023, to see the actual PRIUS URBANATURE and VOXY URBANATURE cars.