Orders for the FAIRLADY Z and X-TRAIL have been suspended despite the release of the new models! What are Nissan salesmen selling to survive?There’s actually a model that could be the savior of Nissan salesmen!
Nissan has announced many new models for 2022. The new Sakura, a light EV, the new xtrail equipped with the new generation e-POWER and the four-wheel drive system named e-4ORCE, and the new Fairlady Z (RZ34 model) and the new Serena, which have appeared with changes comparable to a full model change, make for a year of new model rush! The year was a rush of new models.
However, due to the worldwide parts supply delays as typified by the semiconductor shortage, orders for the new FAIRLADY Z were suspended early on, as were those for the new X-TRAIL. Orders for the Aria and Leaf electric vehicles have also been halted, and the frustrating situation of not being able to sell cars even if one wants to continues.What are Nissan dealership salespeople selling in the midst of the order suspensions?The interior is of the highest quality! See the Z-xtrail Sakura’s too-awesome interior in .Even Nissan, in the rush for new models, is limited in the number of cars it can sell!When we spoke to a salesman at a Nissan dealership in the Tokyo metropolitan area, he told us, “”The Fairlady Z is not a mass-market model to begin with, so it was not that big of an impact, but the suspension of orders for the new x-trail, which is supposed to be the mainstay of sales, was quite hard on us. The initial orders were strong, so I hope it will not dampen them. ……””.
In addition, electric vehicles, which are becoming Nissan’s new image leader, have also been difficult to sell due to the suspension of orders for the Aria and Leaf, as well as the fact that the new Sakura is already too popular to meet the 2022 subsidies and the 2023 subsidies have not yet been finalized. The company said.Although orders for the Leaf have recently resumed, the price of the “”e+”” model equipped with a high-capacity battery has increased by more than 1 million yen, and many users who have been waiting for the resumption of orders are now forgoing purchases or switching to low-mileage used cars.
Orders for the long-awaited new Serena, which was launched at the end of 2022, are currently brisk, and gasoline models that were sold in advance can be delivered in February 2023, which is a fairly short delivery time for a new model considering the current climate.However, many people are waiting for the e-POWER model, which is scheduled to go on sale in the spring of 2023, and at the time we spoke with them, they told us that they were struggling with the fact that they could not read delivery dates because they had not yet started entering order information.
Most car salespeople are paid by the car sales incentive system, but in fact, the “”car sold”” is counted only when the license plate number is attached to the car. In fact, however, the “”car sold”” is counted only when the car is numbered, so no matter how many orders you receive, if the delivery of the car is delayed due to production delays, it will not be reflected in your paycheck.The saviors of these distressed Nissan salespeople are the Note and Note Aura, which have enjoyed steady popularity.The Note, which has replaced the March as Nissan’s leading compact car, and the Aura, its high-end model, are both relatively well-stocked at dealerships, and new orders for these two models can be delivered in 1.5 to 2 months, making them a good choice for users who want a car as soon as possible. This is a great advantage for both users who want a car as soon as possible and salespeople who want to deliver cars as soon as possible.
However, due to the unstable global situation, we do not know how long this situation will continue. If you are in need of a vehicle that will be delivered early, you may be able to find one with good conditions by visiting a Nissan dealer at the time of the first sale.