Unveiling Subaru’s Revolutionary Levorg Smart Edition A Price Break at ¥3432000

Subaru has made waves in the automotive industry with the introduction of its latest offering, the “Smart Edition” of the popular Levorg station wagon. This special edition, announced on July 3, 2023, promises improved features and a more affordable price, making it an enticing choice for enthusiasts and safety-conscious drivers alike.
The Levorg has been a cornerstone of Subaru’s lineup since its debut in 2014, taking over the reins from the esteemed Legacy Touring Wagon. Known for its winning combination of sportiness and safety, the Levorg is equipped with a horizontally opposed engine featuring the acclaimed “Symmetrical AWD” system and an advanced driver assistance system called “EyeSight.”
Subaru’s commitment to constant improvement is evident in the current second-generation model, which was unveiled in October 2020. The latest model incorporates the Subaru Global Platform and a full inner frame structure, enhancing driving performance and safety. Furthermore, the integration of “EyeSight X” with 3D high-precision maps and GPS further solidifies Subaru’s reputation for cutting-edge safety technology.
The “Smart Edition” is primarily based on the “GT” and “GT EX” grades, featuring a 1.8-liter engine that serves as the standard powertrain in the Levorg lineup. The new edition has received significant interior and exterior upgrades while maintaining a competitive price point.
On the exterior, the “Smart Edition” showcases a bold and fearless image with the addition of black bezels and bright decorations to the headlamps. The stylish 17-inch to 18-inch black-painted aluminum wheels, reminiscent of the high-end “GT-H” model, further elevate the station wagon’s aesthetics.
Inside the cabin, the “Smart Edition” leaves no stone unturned in terms of comfort and technology. A generous 11.6-inch center information display and infotainment system come standard, providing drivers and passengers with intuitive access to various features. The leather-wrapped steering wheel with silver stitching adds a touch of sophistication, while power seats for both the driver and passenger ensure optimal driving comfort.
To further accentuate the sporty appeal, Subaru has equipped the “Smart Edition” with aluminum-padded sports pedals, adding a tactile thrill to the driving experience.
Perhaps the most surprising aspect of the “Smart Edition” is its price. With the focus on making this version accessible to a wider audience, Subaru has set the price (including consumption tax) at ¥3,432,000 for vehicles without “EyeSight X” and ¥3,542,000 for vehicles equipped with the advanced safety technology. This competitive pricing strategy is sure to pique the interest of potential buyers seeking outstanding value in the station wagon segment.
The “Smart Edition” Levorg represents Subaru’s dedication to evolving their models to meet the diverse demands of today’s drivers. With its enhanced features, sleek design, and affordable price, it is poised to capture the hearts of automotive enthusiasts and safety-conscious individuals alike.
Exhilarating Reception Overwhelming 60% of Users Ecstatic about Toyota Alphard/Vellfire Luxury Minivan’s Remarkable Exterior Transformation

Toyota recently unveiled its latest luxury minivan, the Alphard/Vellfire, on June 21, 2023. The Alphard and Vellfire have long been renowned for their high-class interiors, strong design, and their role in revitalizing the high-end minivan market. With the fourth generation Alphard and third generation Vellfire, Toyota has introduced a full model change after eight years. While maintaining similar body sizes, the driving performance, comfort, and interior and exterior design have been revamped. The exterior design, in particular, has garnered attention with its “Forceful × IMPACT LUXURY” concept, aimed at expressing contemporary luxury while retaining the model’s distinctive qualities.
To gauge public opinion on the Alphard’s exterior design, a questionnaire survey was conducted through social media. Among the respondents, 60% expressed a positive impression of the new design. Users appreciated the enhanced maturity, modesty, and improved balance compared to its predecessor. The design was praised for being elegant, less flashy, and reducing glare from the front grille and rear garnish. Many users believed that the design was an improvement and conveyed a sense of sophistication. Comparisons with the previous model, known as the 30 series, were also common, with users mentioning that the new Alphard appeared quieter and exhibited a similar design that was easy to accept without discomfort. Several users mentioned that the real-life model exceeded their expectations, with comments such as “much better than in photos.”
While the majority of users had a positive impression of the Alphard’s exterior, a minority of 20 people (4%) expressed their dislike for the design. Reasons cited for the negative opinions included the perception of simplicity and lack of luxury, comparisons to the more vibrant designs of earlier models, and the desire for a more distinct departure from previous concepts. Some users expected a more powerful and innovative design, indicating their dissatisfaction with what they considered a conservative approach.
The Alphard has always been a popular model, consistently ranking high in sales volume among registered cars. With the release of the new model, the interest and excitement surrounding the Alphard have increased. The announcement alone generated significant interest, and Toyota has reported receiving numerous orders since the vehicle’s release. As a highly anticipated model, the sales volume of the new Alphard will be closely watched within the automotive industry.
Toyota’s Alphard/Vellfire luxury minivan has received a generally positive response from users regarding its exterior design. The majority of respondents appreciated the improved maturity, elegance, and balanced aesthetics, while some preferred a more innovative and distinct design. As the Alphard continues to be a popular choice in the luxury minivan market, the sales performance of the new model will be of great interest to both Toyota and automotive enthusiasts alike.
T-STYLE AUTO SALES Unveils Spectacular $6.8 Million Toyota Hiace Benly Makeover at FIELDSTYLE JAPAN 2023

May 20th and 21st, 2023 marked the outdoor event “FIELDSTYLE JAPAN 2023” held at AICHI SKY EXPO, where numerous companies and individuals gathered to exhibit their outdoor-related products, including campers and rice fields. Among the participants was T-STYLE AUTO SALES, a car shop based in Yokohama City, Kanagawa Prefecture, who showcased a unique and eye-catching remodeled version of the Toyota Hiace called the “Benly,” which exuded a retro American vibe.
T-STYLE AUTO SALES is well-known for their expertise in customizing various vehicles, including the Hiace, Prius, and light cars. They take pride in their work and offer peace of mind to customers through their partnership with trusted factories and dealers for maintenance services post-customization. The Benly on display during the event was based on the Hiace DX model and featured some remarkable modifications.
One of the standout features of the Benly was its front face. The vehicle boasted big round headlights, a four-part front grille, and a bonnet cover that extended out, reminiscent of classic American cars. In fact, the design of this Benly drew inspiration from the Dodge A-100 van, produced around 1970. The interior of the Benly embraced a unified theme of wood, with the rear cabin adorned with wood paneling covering most of the walls. The overall concept behind this Benly was to capture the essence of vintage America.
Customization options for the Benly were available for both the exterior and interior, allowing customers to personalize their vehicles to their liking. The cost of customizing a new car varied depending on the chosen options. Customizing only the interior came with a price tag of 4.18 million yen (including tax), while customizing both the interior and exterior cost 6.8 million yen.
The Hiace, which served as the base for the Benly, has a long-standing history as Toyota’s reliable commercial van. Since its introduction in 1967, the Hiace has undergone various iterations, with the current model being the 5th generation “200 series” launched in 2004. Not only does it offer ample cargo space and load capacity typical of a commercial van, but it also upholds Toyota’s renowned reliability.
The “Benly” Hiace presented by T-STYLE AUTO SALES at FIELDSTYLE JAPAN 2023 showcased a delightful blend of retro American aesthetics and the practicality of a Toyota commercial van. With its big round eyes and captivating exterior and interior designs, it surely charmed visitors at the event, leaving a lasting impression as a uniquely stylish option for those seeking a touch of vintage flair in their vehicles.
Unleash Your Adventurous Side with VRARVA MARS 12 Thrilling Upgrades for Toyota RAV4!

The recently concluded outdoor event “FIELDSTYLE JAPAN 2023” held at AICHI SKY EXPO on May 20th and 21st, 2023, offered an exciting array of campers and outdoor goods from various companies and individuals. Among the exhibits stood out the VRARVA “MARS,” a remodeled crossover SUV based on the Toyota RAV4, designed with a striking military vehicle aesthetic. Developed by KUHL JAPAN, a Nagoya-based company specializing in automotive dress-up, tuning, and manufacturing of aluminum wheels and aero parts, the VRARVA brand pushes the boundaries of design and functionality.
Dubbed “CYBER X RACING,” the VRARVA brand incorporates KUHL’s expertise in aero manufacturing, their vast knowledge gained from the race scene and wind tunnel experiments, and cutting-edge modeling technology. The result is a “near-future crossover car” that merges a commanding presence with exceptional functionality. Leading the series is the awe-inspiring “Mars,” a customized version of the ever-popular RAV4.
The “Mars” features a total of twelve body kits, available at a price of 990,000 yen, including tax for the unpainted version, or 499,400 yen for the one-tone painted version. The front section of the vehicle undergoes extensive remodeling, incorporating elements such as a redesigned “bonnet,” “front grille with Braava emblem,” and “front fender.” Not stopping there, the rear of the vehicle is also customized, featuring distinctive additions like the “rear fender” and “rear bumper.” Enthusiasts can further personalize their “Mars” with optional accessories, including the “roof end wing” (priced at 77,000 yen for unpainted and 30,800 yen for one-tone painting) and the brand emblem-adorned “rear garnish” (available for 34,100 yen unpainted or 13,200 yen with one-tone painting).
Additionally, visitors to the event were treated to a glimpse of a vehicle equipped with a roof rack capable of accommodating a tent—a testament to the “Mars” custom car’s versatility and practicality in outdoor settings. Combining power, ease of handling, and usability, the “Mars” redefines the crossover SUV experience for adventure seekers and outdoor enthusiasts alike.
The Toyota RAV4, a crossover SUV first introduced by Toyota in 1994, has evolved into its fifth generation since its initial release in 2019. Available in both gasoline and hybrid variants, the RAV4 employs a 4WD system for enhanced driving performance on rough terrain. Renowned for its stylish design, the RAV4 appeals to urban drivers while maintaining excellent off-road capabilities.
KUHL JAPAN’s introduction of the VRARVA “MARS” at the FIELDSTYLE JAPAN 2023 event showcases their commitment to pushing automotive boundaries and reimagining the concept of a crossover SUV. With its innovative design and impressive features, the “Mars” offers a glimpse into the future of automotive customization and outdoor adventuring.
Discover the Exciting 7 Key Contrasts: Toyota Hiace vs Nissan Caravan – Unveiling the Battle for Commercial Van Supremacy

Commercial vans have long been a popular choice for businesses in industries like construction and logistics. However, in recent years, there has been a noticeable increase in people utilizing these vans for personal use and hobbies as well. When it comes to commercial vans in the Japanese market, the Toyota Hiace and Nissan Caravan, along with their respective OEM models, dominate the scene. While the Hiace and Caravan may appear similar at first glance, there are notable differences between the two in terms of size, engine options, and features. Let’s take a closer look.
Both the Toyota Hiace and Nissan Caravan feature a cab-over type one-box design, exuding a robust and utilitarian image suitable for work purposes. In terms of dimensions, the Hiace measures 4695mm in length, 1695mm in width, and 1980mm in height, while the Caravan shares the same length and width but stands slightly taller at 1990mm. With only a 10mm difference in height, the Hiace and Caravan offer similar body sizes. Notably, both vans prioritize maneuverability on narrow Japanese roads by adhering to a total width of 1695mm, conforming to the 5 number size standard.
When it comes to cargo space, the Hiace provides a luggage compartment measuring 3000mm in length, 1520mm in width, and 1320mm in height. In comparison, the Caravan offers a slightly longer luggage compartment at 3050mm in length, with the same width and a height of 1325mm. The Caravan’s luggage compartment height is 5mm higher than that of the Hiace, providing a slight advantage in terms of storage capacity.
The Hiace offers two engine options: a 2.8-liter gasoline engine and a 2.7-liter diesel engine, both paired with a 6-speed automatic transmission featuring sequential shiftmatic. On the other hand, the Caravan provides a 2-liter gasoline engine and a 2.4-liter diesel engine, combined with a 7-speed automatic transmission featuring MT (manual transmission) mode. Notably, the Caravan’s diesel variant underwent a minor change in 2022, introducing a Mitsubishi engine that brings improvements in power performance, clean performance, quietness, and fuel efficiency.
While the Hiace and Caravan share similarities in body size, cargo space, and powertrain options, there are functional differences that set them apart. Firstly, in terms of safety features, the Hiace offers the “passenger side airbag” as a manufacturer option for some grades, while the Caravan includes it as standard across all grades at no additional cost. Moreover, the Caravan incorporates advanced safety technology such as “collision prevention assist for stepping on the wrong step,” which detects no entry signs, speed limit signs, and stop signs, alerting the driver with warnings.
The Hiace boasts a “battery saver function” that turns off the lights upon engine shutdown and door opening. In contrast, the Caravan’s design keeps the lights on when the door is unlocked, which may drain the battery if left unattended. However, if the driver’s door is opened with the lights on, an alarm will sound to remind the driver to turn them off.
Both the Hiace and Caravan are not only favored for commercial purposes but also serve as popular bases for campers and customizations. The Caravan offers a grade called “Multi-Bed,” providing a sleeping arrangement within the van itself. Additionally, a new caravan specification called “Caravan My Room” is scheduled for commercialization in 2023, further expanding the range of options for those seeking versatile and comfortable traveling experiences.
While the Toyota Hiace and Nissan Caravan may share similarities in body size, cargo space, and powertrain options, they have distinct differences in safety features and additional functionalities. Businesses and individuals alike can choose the van that best suits their specific needs, whether it’s for commercial use, personal hobbies, or customized adventures. With ongoing developments and new specifications, the Hiace and Caravan continue to cater to a diverse range of customers in the Japanese market.
Exciting Unveiling: Toyota Europe Reveals the All-New C-HR, Setting the Stage for the Second Generation!

On June 26, 2023, Toyota Europe made a groundbreaking announcement, revealing the world’s first glimpse of the highly anticipated second-generation compact SUV, the “C-HR.” This unveiling marked the first full model change for the C-HR in seven years, piquing the interest of automotive enthusiasts worldwide. However, amidst the excitement, the response from Toyota dealers in Japan has been mixed regarding the availability of the new C-HR in their market.
The C-HR has enjoyed immense popularity both in Japan and overseas, renowned for its exceptional design and impressive fuel efficiency. The name itself, C-HR, is an acronym derived from two phrases: “Compact High Rider,” emphasizing its compact and elevated cool style, and “Cross Hatch Run-about,” highlighting its crossover nature with hatchback-like agility. Combining a powerful design, outstanding driving performance, remarkable safety features, and ample interior utility, the C-HR has captivated the hearts of many since its initial release in Europe, followed by its introduction in Japan in December 2016.
Toyota Europe has once again pushed the boundaries with the new C-HR’s design, drawing inspiration from the sleek “hammerhead” design motif found in their latest SUV, the “Prius.” The coupe-like appearance and dynamic exterior, coupled with features like Toyota’s first “flush door handle,” short overhangs, and eye-catching wheels up to 20 inches, contribute to its avant-garde and robust aesthetic. Furthermore, Toyota has prioritized aerodynamic efficiency in the new C-HR, meticulously optimizing every detail to enhance airflow around and through the vehicle.
Australian Toyota Corporation has also announced the new C-HR, revealing its dimensions with a total length of 4360mm, width of 1830mm, height ranging from 1558mm to 1564mm, and a wheelbase of 2640mm. In addition to the existing 1.8-liter and 2-liter hybrid models, the new C-HR introduces a 2-liter plug-in hybrid variant. To cater to the evolving tastes of customers, Toyota offers a range of variations for the latest model, including a new two-tone color scheme that extends the black roof to the rear bumper and rear three quarters. This new C-HR aims to elevate the quality and value established by its predecessor, specifically tailored to meet the demands and preferences of European users. Toyota plans to produce this model exclusively in Europe, including the assembly of the high-voltage battery unit.
As news of the new C-HR spreads, Toyota dealers in Japan have been inundated with inquiries from curious customers eager to learn whether the vehicle will be available in their country. A representative from a Toyota dealer in the Tokyo metropolitan area shared, “We have received several inquiries regarding the new C-HR, such as ‘Please inform us if it will be sold in Japan.’ Regrettably, we are currently unaware of its availability, and our response is limited to stating that we do not have this information.”
Interestingly, another dealer representative mentioned that production of the C-HR is slated to discontinue in July 2023, causing them to suspend orders for the current model. Consequently, they have received minimal inquiries about the new C-HR. Furthermore, numerous customers are still awaiting delivery of the current C-HR, making it challenging to anticipate an imminent launch of the new generation.
Although there appears to be a degree of interest in the new C-HR among customers visiting dealerships, Toyota’s official website tells a different story. Under the title “C-HR Production End Notice,” the website states, “Production of the C-HR will cease at the end of July 2023. We sincerely appreciate the long-standing patronage of our many customers.” It seems that the first-generation C-HR will bid farewell with the conclusion of production, leaving lingering uncertainty about the arrival of the new model.
As Toyota enthusiasts eagerly await further updates on the availability of the second-generation C-HR, the automotive world remains captivated by the revolutionary design and innovative features presented by Toyota Europe. Time will tell whether the C-HR’s legacy will continue, enthralling car enthusiasts and making waves in the competitive SUV market once again.
Nissan’s Shocking Move 4 Beloved Car Names Disappear, Leaving Fans Dismayed

The Disappearance of Nissan’s Iconic Car Names: A Reflection on the Brand’s Strategy In the 1950s and 1960s, Nissan introduced car names like “Sunny” and “Bluebird,” which became household names and played a significant role in the company’s success. However, over time, these iconic names vanished from the automotive scene, leaving many wondering why Nissan chose to abandon such widely recognized and beloved brands.
The emergence of privately-owned cars in Japan was a significant milestone, with the Subaru 360 paving the way in 1954 at the All Japan Automobile Show (now known as the Tokyo Motor Show). Nissan, in collaboration with Austin, had already acquired passenger car manufacturing technology in 1952, and by 1955, they began selling Datsun passenger cars, including the popular Datsun 110/210 models. The release of the Bluebird (Model 310) in 1959 marked a turning point for Nissan, as its modernized design, improved maneuverability, and ride comfort made it a resounding success both in Japan and the United States. The Bluebird continued to captivate customers for ten generations until 2001, becoming a beloved family car and a key player in Nissan’s success.
However, in 2000, the direct successor to the Bluebird was introduced as the “Bluebird Sylphy,” a name that deviated from the original and positioned the car in the lower Sunny class. Subsequently, in 2012, the “Bluebird” name was dropped altogether, marking the end of its 53-year legacy. Similar fates awaited other Nissan car names, including “Sunny,” “Cedric,” and “Gloria.” The Sunny, born in 1966 with a 1000cc engine, competed with Toyota’s “Corolla” in terms of sales volume and gained recognition as Nissan’s primary compact car. However, in 2006, it was replaced by the “Tida Latio,” and the Sunny name disappeared. Today, the name has been revived in some overseas markets based on the “Latio” and “Sentra” models.
Around the same time the first Sunny was introduced, Nissan also debuted its luxury car brand. While Nissan’s high-end models in the 1950s were based on knockdown production of the “Austin A50 Cambridge,” the smaller body size compared to its competitor, the Crown, posed a disadvantage. In 1966, Nissan merged with Prince Motor Co., Ltd., resulting in the simultaneous sales of the “Gloria” and “Cedric” high-end models. However, in 1971, the Gloria became a separate model with the same body as the Cedric, leading to the use of the name “Cedgro” by dealerships. The Cedric/Gloria duo gained popularity as Nissan’s luxury cars but were eventually integrated into the successor model, “Fuga,” excluding commercial variants. With this integration, the names Cedric and Gloria disappeared.
The root cause behind the disappearance of these renowned car names lies in Nissan’s financial slump during the late 1990s. Despite having a reputation for advanced technology, Nissan struggled with sluggish sales for each model. In 1999, Nissan entered into a partnership with Renault, embarking on a process of revitalization. Newly appointed CEO Carlos Ghosn implemented bold measures to achieve a V-shaped recovery, including factory consolidation, reducing domestic production capacity, and significant workforce reductions. Model consolidation was also part of the strategy, resulting in the discontinuation of the “Laurel,” “Pulsar,” and “Silvia.” Although the main models like Sunny, Bluebird, Cedric, and Gloria had successors, it seemed unnecessary to abandon these well-established brand names that had been cultivated over many years.
During that period, the user base for each car was aging, and Nissan aimed to develop new users and markets by introducing new names for the revived models. It’s not only Nissan that faced the challenge of an aging brand image. Toyota also renamed its “Corona” to “Corona Premio” and gave the Corolla subnames like “Axio” for a period. However, Toyota successfully rejuvenated the Corolla by shedding its perception as a “car for the elderly” through a comprehensive redesign carried out from 2018 to 2019. While the Crown underwent a significant transformation in appearance, the company actively promoted its brand power as a “traditional domestic luxury car,” emphasizing the importance of maintaining the brand name amidst changing times.
Considering these factors, it can be argued that Nissan’s strategy of changing even the main models’ names was excessive. Had Nissan retained names like Corolla and Crown, the outcome might have been different. Despite the decline in the sedan market, none of the renamed successor models proved to be remarkably successful. Models like “Tidalatio,” “Sylphy,” and “Fuga” have all disappeared from the market.
Amidst this disappearance of iconic names, one Nissan model managed to survive the test of time—the legendary “Skyline.” Debuting in 1957 from Prince Motor Industry, the Skyline continued to garner a strong following even after the merger with Nissan. It remains a sports sedan, with the current model (13th generation) introduced in 2013. However, enthusiasts eagerly anticipate a new model announcement, especially considering that over ten years have passed since its introduction.
While the Crown, sharing a similar history with the Skyline, sparked debates by venturing into SUVs and expanding into overseas markets, it made proactive efforts to differentiate itself into four distinct vehicle systems. This approach, based on the historical Crown name, showcases a spirit of creating new trends different from Toyota and Lexus. Preserving the Skyline’s legacy is of great importance, as its brand power is deeply rooted. Erasing such a renowned name seems excessive, and many fans hope Nissan will continue to cultivate and evolve the Skyline brand.
In June 2021, Nissan’s Vice President, Asako Hoshino, made a statement at a press conference declaring that “Nissan will never give up on the Skyline,” following reports suggesting its discontinuation. This declaration created a buzz among car enthusiasts, but two years have since passed without any new announcements. For the loyal fans eagerly awaiting news, the hope remains that Nissan will soon unveil their next declaration and bring forth the next chapter for the Skyline.
Unveiling Toyota’s Luxurious New Alphard and Vellfire: 8-Year Renewal Ignites Excitement

Toyota has recently introduced the highly anticipated revamped versions of its popular luxury minivans, the Alphard and Vellfire. After nearly eight years, these two models have undergone a complete transformation, generating significant buzz among automotive enthusiasts. Initially announced in April 2019, the renewed Alphard and Vellfire have now hit the Japanese market, promising enhanced comfort and luxury. One key aspect that has captured attention is the rear seats, which have been meticulously designed to provide an exceptional experience for passengers. Let’s delve into the differences in comfort between these two remarkable vehicles.
Both the Alphard and Vellfire share the same interior design, inheriting the familiarity of their predecessors. In this comparison, we’ll focus on the top-of-the-line “Executive Lounge” variant of the new Alphard, which offers the highest level of rear seat comfort. Firstly, the most prominent difference lies in the seating arrangement. The new Alphard accommodates seven passengers across three rows, while the new LM opts for a two-row, four-passenger configuration, maximizing the ample interior space. Consequently, usability varies significantly between these two vehicles.
To create a limousine-like atmosphere, the new LM features a partition that separates the front and rear seats, accompanied by a spacious 48-inch wide display. Below the display, luxury amenities such as a refrigerator and integrated storage further enhance the personal space exclusively dedicated to rear-seat passengers. In contrast, the new Alphard lacks such a partition, which can make communication between the front and rear seats less convenient. This distinction highlights the divergent environments catered to families and business-oriented individuals.
Moving on to the rear seat features, the new LM introduces seat heaters for the armrests and ottomans, a first in the Lexus lineup. Utilizing two different types of shock-absorbing materials, the seats gently embrace and support occupants, ensuring comfort even when the vehicle is in motion. Additionally, a “thermal IR matrix sensor” installed at the upper part of the partition detects the temperature of the occupants and surroundings, enabling the air conditioning and seat heaters to adjust collectively for optimal comfort. The “rear climate concierge” function allows centralized control of air conditioning, seat position, sunshade, and 64-color indirect lighting illumination. With four preset modes and a customizable option, passengers can tailor their experience according to personal preferences. The rear multi-operation panels on the console armrest of the second seat facilitate separate operation of various functions, such as the multi-function seats, rear climate concierge, and audio, for the left and right seats.
Undoubtedly, the new LM offers an extensive range of comfort equipment, but the second row seats of the new Alphard are equally impressive. Exclusive to the highest-grade variant, the Executive Lounge Seat features premium nappa genuine leather upholstery with a luxurious texture. Equipped with a telescoping ottoman, a large armrest, and advanced seat heaters, these seats ensure a comfortable temperature throughout. Additional amenities such as the massage function, ventilation function, and rotating retractable table further enhance the overall luxurious experience. The design of the seats prioritizes both functionality and comfort, incorporating a tilt mechanism that optimizes posture and a power long slide mechanism that allows for adjustable slide speeds. Moreover, the ceiling above the seats houses a rear seat entertainment system featuring a 14-inch monitor, providing a first-class travel experience akin to an airplane’s premium seat.
The new LM, derived from “Luxury Mover,” was developed primarily as a chauffeur-driven vehicle, enabling passengers to relax in the backseat while leaving the driving to a chauffeur. On the other hand, the concept behind the new Alphard is “comfortable mobility happiness.” It caters to families, considering scenarios where parents need to transport babies or children in the rear seats. Although the new Alphard is also suitable for chauffeur-driven purposes, it boasts the highest-class hospitality functions, allowing passengers to enjoy a refreshing experience during their journeys. The structural differences between these vehicles are not solely based on these concepts but reflect their intended use cases.
Toyota’s latest launch of the new Alphard and Vellfire has introduced an array of enhancements, particularly in the realm of rear seat comfort. While the new LM stands out with its partitioned space, advanced features, and impeccable luxury, the second row seats of the new Alphard, especially in the Executive Lounge variant, rival the LM’s comfort and amenities. Both vehicles cater to distinct lifestyles and preferences, providing passengers with unparalleled experiences during their travels. Whether it’s the chauffeur-driven elegance of the LM or the family-oriented convenience of the Alphard, Toyota has undoubtedly prioritized passenger comfort and satisfaction in these remarkable minivans.
Toyota Unveils the Luxurious Alphard/Vellfire Redefining High-End Minivans with 4th Generation Upgrade

Toyota, the renowned automobile manufacturer, has taken the automotive world by storm with the highly anticipated debut of its new Alphard/Vellfire model. Officially unveiled on June 21, 2023, the Alphard/Vellfire is set to redefine the concept of luxury minivans, capturing the attention of enthusiasts and critics alike.
The Vellfire, often regarded as the epitome of opulent minivans, has undergone a significant transformation, solidifying its position as a top-tier high-end model. Toyota has gone above and beyond to ensure that the new Vellfire surpasses all expectations, providing passengers with an exceptional level of comfort and style. One notable feature of the Vellfire is the introduction of a luxurious tan leather interior, exclusive to this model and not available in the Alphard.
The Alphard first entered the scene in 2002 as Toyota’s premier minivan, catering to luxury-oriented customers during the height of the minivan boom. In 2008, Toyota introduced a fully remodeled second-generation Alphard while simultaneously giving birth to the Vellfire, designed to appeal to those seeking a more individualistic approach. This latest iteration represents the fourth generation of the Alphard and the third generation of the Vellfire.
Toyota has expressed its vision for the new Alphard and Vellfire, aiming to create a space that fosters consideration and appreciation among all occupants, whether they’re in the driver’s seat or enjoying the backseat. Referred to as “the happiness of comfortable travel,” this philosophy has been ingrained in the development process, preserving the essence of Toyota’s values passed down through generations.
To achieve “the happiness of comfortable mobility,” Toyota has focused on sublimating performance to meet global standards, using the TNGA platform (GA-K) specifically optimized for minivans. The Alphard/Vellfire will embody enhanced performance and a superior driving experience. Each model will retain its distinct personality, with the Vellfire gasoline engine variant featuring a high-output 2.4-liter in-line 4-cylinder turbo engine and additional special body rigidity parts that enhance its unique character.
The new Vellfire, positioned as a high-end model, boasts a base grade price of 6.55 million yen, surpassing the base grade price of the new Alphard (excluding the Welcab) at 5.4 million yen. Toyota has meticulously designed the Vellfire’s interior, setting different design goals for the front and rear seats. The front seat layout combines dynamic left and right movement with a robust console, creating a cruiser-like cockpit that envelops the owner in utmost comfort. At the rear, various functions such as lighting, switches, and air conditioner outlets have been integrated into the center of the ceiling, evoking a sense of elegance and refinement reminiscent of a luxury cruise experience. These interior features are shared with the Alphard, but the Vellfire sets itself apart with its unique color options.
While both the Alphard and Vellfire offer a black interior, the Alphard offers a neutral beige color that the Vellfire does not possess. In contrast, the Vellfire boasts the captivating “Sunset Brown” interior, exuding a calm and luxurious ambiance absent in the Alphard. The sunset brown interior complements the wood and black panels, creating a level of quality comparable to that of European ultra-luxury cars. For those seeking an added touch of luxury, the optional “pillar light” set enhances the ambiance, transforming the interior into a magnificent “luxury lounge.”
It is worth noting that the Vellfire’s interior color, Sunset Brown, does not incur any additional cost, allowing users to enjoy a truly luxurious and fashionable atmosphere. Discerning customers looking to elevate their driving experience to new heights can opt for the Sunset Brown interior, further accentuating the elegance of their minivan.
With the debut of the new Alphard/Vellfire, Toyota has raised the bar in the luxury minivan segment, setting a new standard for performance, comfort, and style. The Alphard/Vellfire represents the culmination of Toyota’s dedication to crafting vehicles that provide the utmost satisfaction to its discerning customers, making it a top choice for those seeking unparalleled luxury in their minivan experience.
“Introducing Suzuki’s Luxury BrandThe All-New 5-Door Jimny

Suzuki has unveiled a new addition to its Jimny series, the luxurious 5-door Jimny through its luxury brand NEXA. The extended body length and wheelbase have granted it an extra rear door and significantly augmented both legroom and cargo space. The highly-anticipated release took place in India, where automotive enthusiasts eagerly welcomed the new variant. Priced as the most luxurious offering within the NEXA lineup, the 5-door Jimny promises a premium driving experience complemented by its enhanced practicality. Suzuki’s latest release serves as a testament to their commitment to innovation and customer satisfaction, providing car enthusiasts with a luxurious and versatile driving experience. The Jimny series has garnered widespread popularity in 194 countries and regions worldwide, and the 5-door Jimny is expected to continue this trend with its stylish and spacious design.