“Why has the popular SUV continued to sell well? What is the secret of the XTRAIL’s long-selling 8 years after its debut?
6/27 (Mon.) 6:10
The percentage of 4WD vehicles in successive generations of the Extrale has consistently accounted for 80% of the total.
There are a number of cars that you notice when you are walking or driving around town and you think to yourself, “”I see that a lot. One such example is the long-selling car that has been steadily and steadily increasing its sales volume and “”actually selling well.
What are the secrets and attractions behind the birth of such long-sellers?
We will focus on Nissan’s medium class SUV “”XTRAIL”” (T32, 3rd generation).
“”The build quality is amazing!”” See 76 photos of Nissan’s popular Extrail SUVs from previous generations, which are full of tough gear.
Nissan 3rd generation (T32) “”XTRAIL
Thinking back, successive generations of the Extrail are often seen both in the city and in the suburbs.
The first generation of the xtrail (T30 model) was launched in 2000 and gained popularity as an affordable sports four-wheel drive.
The exterior is a square design that evokes a toughness that would be well used in outdoor activities.
The first-generation XTRAIL was characterized by a somewhat classic ruggedness even at the time, but in combination with a commercial strategy that fully promoted “”tough gear,”” it was accepted as rather stylish and cool, and was a major factor in the creation of a large number of fans.
The second-generation (T31) XTRAIL, which underwent a full model change in 2007, evolved while utilizing the concept of the first-generation model, which was very popular.
However, the current model, the third generation, has undergone a complete change from the square and rugged design of the past to a more stylish silhouette that is more in line with modern Nissan vehicle design.
At the time of its announcement, some people, especially fans of the first- and second-generation Extrail, did not take a positive view of the change in line, but in fact, the third-generation xtrail is the best-selling model of all generations in terms of sales volume.
The sales volume of each generation of the XTRAIL in Japan is approximately 190,000 units for the first generation T30 model, 210,000 units for the second generation T31 model, and 340,000 units for the third generation T32 model (statistics through May 2022 / Nissan survey).
Although the length of the sales period, which lasted for more than eight years, was one of the reasons for the increase in volume, the rising popularity of SUVs in the world was also a tailwind for the increase in sales.
According to a Nissan representative, the largest percentage of buyers of the current model of the Extrail have switched from the xtrail rather than from other companies or purchased a new model.
Incidentally, the 4WD ratio is approximately 80%. The Extrail is also available with a 2WD (front-wheel drive) model, but this ratio has remained unchanged throughout the three generations, which is surprising.
Even though the design has changed for the third generation, the EXTRAIL’s original image of tough gear and usability has been carried over, which is probably why many previous users think, “”I can’t stay away from the four-wheel drive XTRAIL after all! Many of them may be thinking, “”I can’t leave the four-wheel-drive XTRAIL after all!
I have experienced its charm myself.
I myself test-drove the current model of the Extrail to experience its appeal.
I mentioned earlier that the design of the current model has been modernized from the square and rugged design of the past, but the current design has a different kind of toughness, and I can see why people who seek “”tough gear”” would like it.
When I opened up the cargo area, I was surprised at how much space there was.
A three-row, seven-passenger model is also available (not available for the Hybrid), so you can choose the cargo space and number of passengers to suit your needs.
The five-seat model offers plenty of space for those who enjoy camping and winter sports without having to think about luggage capacity.
Moreover, the floor is made of resin, so it can be loaded without much care.
Popular SUV “”Why did it keep selling? What is the secret of the XTRAIL’s long-selling 8 years after its debut?
Driving, usability, and safety… The current XTRAIL was not lacking in all areas!
Climb into the driver’s seat and you’ll see it’s quite simple! The interior is more geared for heavy-duty use than a luxurious feel.
The test drive was the “”20Xi Leather Edition V Selection”” (2-row), priced at 3,256,000 yen including consumption tax.
For a price range in the 3 million yen range, the interior seems a bit simple, with many hard plastic parts rather than soft pads.
However, the fact that the interior can be easily wiped clean is typical of the Extrale. I thought this was a good product strategy.
The current xtrail is also available as a hybrid, but this time I drove the electronically controlled 4WD model equipped with a 2-liter 4-cylinder gasoline engine.
There is a switch on the center console to switch between “”AUTO””, “”2WD””, and “”LOCK”” (for rough roads) driving modes.
When I drove the car on general roads and highways in 2WD mode at all times without driving off-road, the actual fuel consumption was around 15 km/L indicated on the fuel consumption meter. This is excellent fuel economy for an SUV of this size, and a hybrid is likely to increase fuel economy even more.
Nissan 3rd generation (T32) “”XTRAIL
What surprised me more than anything else when I got in the car was how easy it was to drive.
When you get into the car, you can see a wide field of view as if it were a tall car.
With an overall length of 4690 mm x width of 1820 mm x height of 1740 mm (gasoline model, 4WD), it has a rather large body size, so I thought it would feel more cramped when driving around town, but it handles better than expected.
I heard that the first-generation XTRAIL was designed so that the four corners of the car were easily recognizable, and perhaps this was carried over to the third-generation model, as there were few occasions when I was conscious of its size.
The handling is not the racy type, but it is as natural as when driving a more compact SUV, and you can drive it without being overawed.
Even when driving on the highway, the engine’s torque is strong from low to medium speeds, allowing for smooth acceleration in any situation.
The XTRAIL has the “”Intelligent Engine Brake”” and “”Intelligent Trace Control”” systems, which use engine braking to adjust speed and brake control to make it easier to turn when going around curves.
With these systems in place to aid driving stability, I felt that the overall ease of driving was also a result of the fact that the car can be driven stably without bulging significantly when cornering.
Another important point is that since 2017, the car has also been equipped with the ProPilot advanced driver assistance system, which has made driving on highways much easier.
The current Extrale uses the so-called “”ProPilot 1.0,”” so it does not offer hands-free operation like the latest EV “”Aria,”” but it does offer tracking of the car in front and acceleration/braking/steering support, which is really useful when you are tired after a long drive or in traffic.
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The Extrail has a strong image of “”tough gear”” with its high 4WD performance and active use in off-road and outdoor activities, but after driving the current Extrail again, I have found that it is also very easy to use in everyday life. I realized that the secret of its popularity lies in the fact that it is also very easy to use in everyday life.
It has plenty of room for both people and luggage, maneuverability is good enough, 4WD performance is high, and fuel economy is not bad. ……
Even if you love the outdoors, not many people go camping or to the mountains or rivers every day.
After all, the ease of driving in town and on the highway, where you spend the most time driving, is very important. And when the time comes, 4WD performance is on full display!
Perhaps it is because it is a tough SUV that is shrewd in all directions that the current XTRAIL has been so popular.
The new XTRAIL, the 4th generation model, has already been announced overseas, and the 340,000 users of the current model must be waiting for the arrival of the new model.
When the new model is introduced in Japan, it is likely to be even more popular.”