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Bangkok, Thailand – In a grand presentation event held on November 27, 2023, Toyota and Toyota Motor Thailand Co., Ltd. (Thai Toyota) announced the release of their latest model, the “Hilux Champ,” also known as the IMV 0. The unveiling took place at the Japan Mobility Show 2023 and marked the beginning of order acceptance in Thailand.
The IMV series, conceptualized by the current chairman Akio Toyoda during his tenure as the head of the Asia headquarters, aims to contribute to the Asian economy in collaboration with local engineers. This initiative, known as the “genchi genbutsu” project, has resulted in the development of models that cater to the specific needs of local communities. The IMV series, first launched in Thailand in 2004, has since expanded its presence to over 180 countries, becoming a symbol of reliable transportation.
The new IMV 0, or Hilux Champ, signifies a return to the basics for the IMV series. With the automotive market evolving and user needs diversifying, Toyota went back to the drawing board to create a pickup truck that is not only truly affordable but also tailored to the evolving lifestyles of users. Local engineers played a pivotal role in the research and development process, ensuring the vehicle aligns with the needs of the community.
Described by Toyota Thailand as a “mobility vehicle that takes advantage of its free expandability,” the Hilux Champ offers versatility from business to private use, enriching the lives of its users. The dimensions of the vehicle are 5300mm in length, 1785mm in width, and 1735mm in height, with a wheelbase of 3085mm. The total vehicle weight is 2790 kg, accommodating up to 2 passengers.
The Hilux Champ lineup includes 11 bodywork models, featuring 8 grades designed to cater to a variety of business formats and use cases. Customers can choose between short wheelbase and long wheelbase options, along with three engine types: 2.0-liter and 2.7-liter gasoline engines, and a 2.4-liter diesel engine. An unequipped flat deck variant is also available, allowing easy customization with bolt holes for user-specific requirements.
To further enhance customization options, Toyota is set to provide information on over 100 bodybuilding companies. This will empower users to tailor their vehicles according to individual needs, reinforcing the Hilux Champ’s commitment to flexibility.
Production of the Hilux Champ will take place at Toyota Thailand’s Samrong Plant. The prices for the Hilux Champ range from 459,000 baht (approximately 1,940,000 yen) to 577,000 baht (approximately 2,440,000 yen), making the 5-speed MT variant available for under 2 million yen, providing an attractive proposition for customers in Thailand and beyond. Orders have already commenced, marking the beginning of a new chapter in affordable and customizable mobility in the region.
