Toyota Prius

Toyota’s new “Prius High Speed ​​Spec” can run on “electricity only” for most daily life!? What about the charging situation for the new “PHEV” model? The new “Prius PHEV” announced on March 1, 2023, is said to be able to drive almost all daily drives with the power charged in the battery. The new Prius PHEV model combines a 2-liter high-efficiency dynamic force engine and a high-output driving lithium-ion battery system, which has a running distance of over 50% more than the previous model.

Toyota’s new “Prius PHEV” is a special design with a unique “one-character lamp” on the back. It will be released on March 15, 2023, following the hybrid car released in January of the same year. The new Prius has a refreshed design with a low center of gravity and stylish proportions, while retaining the iconic “monofilm silhouette”. The PHEV model has a sporty and dynamic design with 19-inch aluminum wheels, a silver-painted lower grille, and smoked tail lamps. The interior features a red-stitched handle and an advanced cockpit for an intuitive driving experience.

Toyota has announced the release of the new high-spec model of the hybrid car, Prius PHEV, on March 15, 2023, which will be sold at a price of 4.6 million yen.
The PHEV model will be available only in the Z grade and will feature a new 2-liter plug-in hybrid system with a maximum output of 223 horsepower and an acceleration of 0-100km in 6.7 seconds. The car also boasts low fuel consumption of 26.0km/L for 19-inch tire-equipped cars and 30.1km/L for 17-inch tire-equipped cars, as well as the ability to run almost entirely on electricity in everyday driving situations.

The EV mode can run up to 87km for 19-inch cars and 105km for 17-inch cars. The PHEV model also includes features such as the HEV power supply mode and a solar power generation system that can generate enough power to cover a distance of 1250km per year. The announcement has received mixed reactions from users on social media.

Toyota unveils new SUV-style Prius & Voxy for the first time! Used cars will be customized to “outdoor specs” starting March 6

Prius & Voxy now available with outdoor specs!
　Toyota Conic Pro is launching “CORDE by ,” a business that offers new value in updated car style with various partners who have their own unique world view and value.
　
　In line with this, the first customized specifications of used “Prius” and “Voxy” cars have been unveiled.

Toyota’s used cars have been given a makeover! See the changed appearance in photos!

Minivan SUV! Toyota Used Cars Get a Makeover! VOXY URBANATURE” of the new service “CORDE by” is cool!

　CORDE by is a new service developed by Toyota Connick Pro, a company that provides marketing services, consulting, and mobility services for Toyota and the Toyota Group, etc. The new service offers “styled cars” that easily add a unique personality and style different from existing new cars and conventional custom cars. The first project was the “Land Car” project, which was developed by Toyota Conic Pro, a Toyota Conic Pro company that provides customizability services and other services.

　For the first project, the company collaborated with FLEX’s Renoca, which has gained popularity for its renovation of the Land Cruiser and Hiace, to develop a styled car that is in tune with the values of the current era.

　The concept of the new style is “Urban Nature,” a concept that is being developed in an age when diverse lifestyles such as work vacations and dual lifestyles are beginning to take root,
Toyota Conic Pro and Renoca’s product development team pursued the question, “What should be the style of a car?

　The two models, “PRIUS URBANATURE” based on the Toyota Prius and “VOXY URBANATURE” based on the Toyota Voxy, have been developed in a style that is appropriate for the current era.

　One example of the Prius was created under the theme of “adding a scene-less ruggedness to the city-use character that is associated with the Prius.

　The body color of the base model is Urban Nature Gray, which blends in comfortably in both urban and natural environments, and the interior features calm dark brown leather seats.

　In addition, a THULE 859XT roof carrier, a popular car carrier brand among outdoor users, orthodox 5-spoke wheels, and MUDSTAR all-weather all-terrain tires were installed to create a rugged yet clean balance.

　The Voxy, for example, was created with the theme of “focusing on the utility that minivans originally have, and adding SUV-like strength.

　The base vehicle’s body color is Urban Nature Beige, which evokes a sense of gentleness in the city and strength in nature, and the interior is dark brown with leather seats for added comfort.

　It is made of highly durable ballistic nylon, which is safe for outdoor use, and the back seat pocket further enhances utility.

　Furthermore, orthodox 5-spoke wheels and MUDSTAR all-terrain tires give it a rugged SUV-like image.

　Both the Prius and Voxy have not been customized in terms of engine, transmission, and suspension, which are all related to the car’s basic driving performance.

　The Prius and Voxy will be sold on a build-to-order basis, with orders being accepted from March 6, 2022, through Toyota USEC’s new smart store, Chiba Minato Store.

　The online-based sales format is said to create a car lifestyle more suited to the current era in terms of the purchasing experience, from business negotiations to delivery of the car.

　Mitsuo Kawamura, brand director of Toyota Conic Pro, said, “CORDE by is a new way to bring together the diverse values and personalities of today’s consumers.

In an age where diverse values and individuality are respected, we have always felt that there should be more choices in car selection and car life, just as there are in clothing.

　By taking advantage of high-quality used cars and updating them to match your current mood and style by adding a few touches, you can enjoy your car in your own style for a long time without measuring it by its specifications or functions.

　We hope to expand this way of enjoying cars with CORDE by.
　As the second stage of the CORDE by project, a product plan for Toyota’s “Hiace Styled Car” is said to be underway.

　Prior to the start of sales, an event will be held at Kashiwanoha T-SITE (Kashiwa City, Chiba Prefecture) on March 4 and 5, 2023, to see the actual PRIUS URBANATURE and VOXY URBANATURE cars.

Delivery of the car! What do you think of the “wide and low” interior space of the new Toyota Prius? What are your real impressions after taking delivery?

New “Prius” interior space, what do you really think?
　The new Toyota Prius (hybrid vehicle) went on sale on January 10, 2023.
　　
　We have been hearing from users on social networking sites who have already taken delivery of their vehicles, and we asked SRBI/TW (@110RX1) (hereafter SRBI) about his impressions after taking delivery of his new vehicle.

What do you think of the interior space of the new Toyota Prius, with its “wide and low form”? See in pictures!

The new black-colored “Prius” is too cool!　Image: SRBI/TW (@110RX1)

　The first-generation Prius was introduced in 1997, and this is the fifth generation of the Prius. Under the concept of “Hybrid Reborn,” the Prius has undergone a major facelift from the previous model, from the exterior to the functional aspects.

　One of the most distinctive features of the new Prius is its more stylish proportions.

　The body size of the new Prius is 4600 mm (length) x 1780 mm (width) x 1420-1430 mm (height), with a lower center of gravity than the previous model and a design that emphasizes sportiness.

　Compared to the previous-generation Prius, the overall height has been reduced by 40 mm, while the overall length and width have been increased by 25 mm and 20 mm, respectively, and the seating positions (hip points) of front and rear occupants have been lowered to achieve an interior space that can accommodate a maximum of five passengers.

　SRBI describes the interior space of the new Prius as follows.

Both the driver and front passenger seats are spacious, and the console box can hold small items, so I am satisfied with the interior space.

　The rear seats are a little narrow for three adults.

　However, I have no complaints about the spaciousness for a parent and four children, and there is plenty of leg room, so I am satisfied with the car.

　Immediately after the world premiere in November 2022, some people were concerned that the interior space might be too small. However, users who have actually owned one have no major complaints about the interior space, and it can be said that this model is capable of everyday use while emphasizing sportiness.

　The new Prius purchased by SRBI is a 2WD Z grade with black interior.

　He applied for the car on December 22, 2022, signed the contract on January 13, 2023, and took delivery of the car on February 12, 2023.

　In addition to this, SRBI also shared his impressions after the delivery of the car as follows.

I fell in love with the design of the new Prius, and after consulting with my wife and getting her approval, I decided to purchase the car.

　Of course it looks cool, but I especially like the black exterior color.

　As for the interior, I am satisfied with the high quality of the seats and the high seat sides, which give me the feeling of being wrapped up in a sports car, which is well worth the price.

　As a point of concern, I feel that the 7-inch meter is a little difficult to see, and I would like to see it displayed a little larger.

I would like to see a larger display.

　SRBI has been posting various information about the new Prius on his social networking service, and he shares his thoughts as follows: “I think the new Prius has a lot of potential.

The new Prius is equipped with a variety of safety features, such as a signal switching notification function and a vehicle departure notification system.

　I have just taken delivery of the car and have not yet mastered its use, but I like the fact that I can change the safe driving support settings to my liking.

　In the future, I would like to try out the safe driving support for long-distance travel, and I will continue to provide information about it on social networking sites.

　SNS is gradually starting to see deliveries of the new Prius, and we can say that we will be seeing more and more of them around town.

Why is there a price difference of more than 1 million yen between the new Toyota Prius and the base model? What are the different specifications of the “”base”” and “”top-end”” models?

Toyota’s New “”Prius”” – What is the 1 million yen difference in price?
　Toyota launched the new Prius (hybrid model) on January 10, 2023.

　There are four grades in the lineup, but what is the difference between the low-priced grade and the highest grade?

Toyota’s new Prius, a million yen price difference! A comparison of the two models, the “”base and top grade.””

The new “”Prius”” launched from hybrid vehicles

　The new Prius is available in four grades: the top-of-the-line “”Z”” grade, the standard “”G”” grade, the “”U”” grade exclusively for the “”KINTO”” subscription service, and the basic “”X”” grade for corporate customers.

　Prices range from 2,750,000 yen to 3,920,000 yen, with a difference of more than 1,000,000 yen between the lowest and highest grades.

　First of all, the highest grade Z is available in a choice of six body colors, including ash and mustard.

　Unlike the other grades, the interior color can be selected from black or red, with the red color having a sportier design.

　The seats are equipped with an 8-way power sporty driver’s seat with synthetic leather upholstery, driver’s seat position memory (with 2 memories), driver’s seat auto slide-away, heated front and rear seats, and ventilation for the front seats.

　Other exterior features include LED accessory lamps, front lower grille, and rear bumper lower decorations, while the interior features a satin chrome shift knob and a wireless charger for wireless smartphone charging.

　The powertrain is a 2-liter hybrid with a choice of 2WD or E-Four. Fuel economy is 28.6 km/L for the 2WD model.

　The luggage space is 410 liters, which is enough space for two suitcases.

　As for safety features, Toyota Safety Sense, an advanced driving support function package that includes collision damage reduction braking, as well as parking support brakes for front and rear stationary objects, vehicles approaching from behind, and pedestrians in the rear, and a panoramic view monitor are standard equipment.

Why is there a price difference of more than 1 million yen between the new Toyota Prius and the base model? What are the different specifications of the “”base”” and “”top-end”” models?

What are the differences in the equipment of the “”low-priced grade””?
　On the other hand, the X grade, which is available as a business grade, offers a choice of two body colors: silver and white.
　
　Incidentally, the silver color is only available on the X grade.

New Prius

　The interior is black, the instrument panel is painted silver in various places, and fabric upholstery is provided for the seats.

　Seat functions include a 6-way manual driver’s seat (front/rear sliding, reclining, seat up/down) and a 4-way manual front/rear sliding/reclining passenger seat with entry seat functions, but it is quite simple compared to the Z grade.

　The powertrain is powered by a 1.8-liter engine and achieves fuel economy of 32.6 km/L in WLTC mode (in 2WD mode).

This difference in powertrain is one of the reasons for the price difference.

　As for safety features, the basic model comes standard with Toyota Safety Sense, but some features, such as blind spot monitoring and support for approaching vehicles in the vicinity, are available as factory-installed options.

　Other features include a USB port (Type-C) for charging and an accessory outlet (AC100V, 1500W) on the center console and in the luggage compartment for use in emergencies.

　The cargo capacity is 422 liters, showing that the X grade is larger than the Z grade.

　Comparing the Z and X grades, it is clear that the Z grade offers a wider range of features and more choices than the X grade.

　However, it can be said that the X also has sufficient basic equipment such as safety features.

　With the hybrid model already on sale and the PHEV model scheduled to go on sale in March, it seems that there is still plenty of Prius to talk about.

Many “Hidden Prius” on the interior and exterior of the new Toyota Prius! Why are they hidden in the engraving you’ll be glad to find?

Is there a “Hidden Prius” in every part of the interior and exterior?
　The new “Prius” released by Toyota on January 10, 2023, was developed with the aim of being loved as a “beloved car” for a long time.
　
　According to the development staff, each part of the interior and exterior has been designed in such a way that the surprise and awareness of your beloved car will make you love it even more.

Where is the “Hidden Prius” located? See where the “Hidden Prius”

The “Hidden Prius” was planted in the interior and exterior of the Prius!

　The Prius, the world’s first mass-produced hybrid car, was introduced in 1997, and in 2022, the 25th anniversary of its introduction, it underwent a full model change to become the fifth generation.

　To ensure that the new Prius will continue to be loved by users, the development team has rethought the Prius from the ground up, and has adopted the concept of “Hybrid Reborn.

　While maintaining the high environmental performance inherited from the first generation, the new Prius combines “a design that makes you fall in love at first sight” and “a driving experience that captivates you,” and has evolved into a car with sporty interior and exterior as well as dynamic performance.

　The new Prius has a design that aims to be loved as a “beloved car,” and it seems to incorporate design elements in every part of its interior and exterior.

　On the exterior, for example, if you look closely at the hot wire on the lower right side of the rear window, you can see a part of the “PRIUS” logo integrated with it, and the PRIUS logo is also quietly engraved on the rear fender arch molding.

　Also, on the cover in front of the engine compartment, there is an area where “HYBRID REBORN” is engraved in addition to the PRIUS logo, as well as the hot wire and fender arch molding, and this engraving is relatively large compared to the exterior logo and can be easily found when the hood is opened. It is easy to spot when the hood is opened.

　Other unique design features can also be seen in the interior, such as a motif of the Prius mono-form silhouette on the side of the dashboard, “SAFETY FAST” engraving on the rear seat side cover, and other unique design features such as large and small car names, letters representing Prius features, and silhouette designs in various parts of the interior and exterior.

　A Prius development manager explains the new Prius design as follows: “The idea for the new Prius came about during the development phase.

The idea didn’t really come to us during the development stage, but it was something that emerged in the later stages of development. We adopted this design so that customers would love it as their favorite car for a long time.

　For example, when they suddenly look at the rear pumper, I hope they will be surprised and notice the ‘PRIUS’ logo, and I came up with this idea in the hope that they will fall in love with the Prius again every time they find it.”

　For the most part, such as the “Hidden PRIUS” logo at the bottom of the fender arch, it seems to exist in a position where you have to look closely to see it, but by placing the design in a relatively inconspicuous position, it may bring about a new discovery and the moment when you fall in love with your car all over again.

　According to the person in charge, these engravings and designs are incorporated in a total of more than 20 locations, but he has not revealed the details of these engravings and designs, and they are not mentioned in the owner’s manual.

　If you have a chance to touch the new Prius, it might be interesting to discover the “hidden Prius.

　The hybrid model of the new Prius is currently on sale, and the PHEV model is scheduled to go on sale around March 2023.

The “Osha Interior Illumination,” first used in the new Toyota Prius, does more than just enhance the atmosphere! What is the safety function that the light prompts?

Atmospheric Bombastic “Oshare Illumination” is Not Just for Looks
　The new “Prius” released by Toyota on January 10, 2023, is a model with an all-out sporty design, from interior and exterior design to driving performance.
　
　One of the features of the interior is the use of “ambient lighting” to color the interior of the car, but in fact, the purpose is not only to enhance the atmosphere.

Not just “ambient lighting”! See the illumination adopted in the new “Prius”

The new “Prius” is sporty and high quality, but does not lack safety features

　The Prius, the world’s first mass-produced hybrid car, was introduced in 1997. In 2022, the 25th anniversary of its debut, the Prius underwent a full model change to become the fifth generation.

　In order to ensure that the new Prius will continue to be loved by users, the development team has rethought the Prius from the ground up, and has adopted the concept of “Hybrid Reborn.

　While maintaining the high environmental performance inherited from the first generation, the new Prius combines a “design that makes you fall in love at first sight” and “driving performance that captivates you,” and has evolved into a sporty car not only in terms of interior and exterior design but also in terms of dynamic performance.

　The interior design is also based on the concept of “island architecture,” which combines a spacious interior with a cockpit that makes it easy to concentrate on driving, thereby realizing a space that allows intuitive operation and enjoyable driving.

　Among other features, the instrument panel is equipped with an “illumination notification system,” the first such system adopted by Toyota.

　The illumination in the interior normally acts as so-called “ambient light,” a kind of indirect lighting to enhance the atmosphere of the interior and create a fashionable atmosphere.

　However, it also works in conjunction with TSS (Toyota Safety Sense), an advanced driving support system, to alert the driver by flashing the illumination when a car starts ahead or when the Proactive Driving Assist function, which anticipates risk and assists deceleration, is in operation. This function also alerts the driver.

　In the past, driver alerts were mainly audible and visual alerts were usually displayed in small letters in the meter. The color is the mid-grade “G” grade and the “G” grade.

　Blue illumination is available for the mid-grade “G” and top-grade “Z” models with gradient black interior, and red illumination is available for the “Z” model with the ordered interior color, Mature Red.

　Regarding this illumination notification system, a person in charge of interior development for the new Prius said the following.

The brightness is actually different for red and blue. Even if the brightness is numerically the same, the sensory brightness in the human eye can be affected by the color.

　Because the light has not only a function as an ambient light but also a warning aspect, we adjusted the brightness so that it appears the same regardless of which of the two colors is selected.

　For normal ambient lights, the main purpose is to improve the atmosphere, so it is important to select a color that matches the image of the car interior, but for the new Prius, since it also has a warning aspect, it has been devised so that there is no difference in the appearance.

　Note that the hybrid model of the new Prius is on sale first, and the PHEV model is scheduled to go on sale around March 2023.