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Why is Toyota’s “Wild SUV” so popular among young people? Buy a “RAV4” for everyday use! What are they looking for in a 4WD vehicle?

Young RAV4 owners are all about looks!
　Toyota’s 2019 RAV4 SUV got off to a strong start, receiving about eight times its monthly sales target in the first month after its announcement. At the same time, it was announced that “40% of buyers are in their 20s and 30s.
　
　More than three years after its debut, the “popularity of the RAV4 among young people” is still going strong, with nearly 50% of gasoline-powered models and nearly 40% of hybrid models purchased by people in their 20s and 30s.

In love with the design! The gobsmacking “RAV4” is seriously cool!

　What is the reason why the RAV4 is selling well among young people?

Toyota’s “RAV4” is popular among young people for its rugged appearance.

　When asked by Toyota dealership staff, they said that they have a strong impression that the RAV4 is selling well among young people in the field, and the main reason young people choose the RAV4 is because of its appearance.

　The angular exterior design of the RAV4, which is a four-wheel-drive SUV, seems to be the deciding factor in its purchase, and most young people go to the dealership and nominate the RAV4 for purchase, rather than comparing it with other models.

　A friend of the author (Shogo Nishikawa), who bought a RAV4 when he was 24 years old, told us, “I fell in love with its masculine and rugged look! and he said that it became his dream car when he was a college student when the current RAV4 was introduced, and that his favorite point was the front grille.

　Thus, it seems that the RAV4’s wild design, which anticipates high off-road performance, is popular among young people.

　However, when we asked the staff at the dealership, they told us that while there are certainly some people who enjoy outdoor activities, most of them use the RAV4 for ordinary purposes such as commuting, shopping, and leisure activities. However, the staff at the dealerships told us that although there are some users who enjoy outdoor activities, most of them use their cars for commuting, shopping, and leisure.

　They also said that there tends to be a rather large number of single people, and they see many people choosing the RAV4 as their first new car in their lives.

　This may be due to the fact that the hybrid model costs approximately 650,000 yen more than the gasoline model, and the Adventure grade, which has a strong off-road taste, was initially available only as a gasoline model. The Adventure grade, which has a strong off-road taste, was initially only available in a gasoline version.

　In December 2021, a hybrid version of the Adventure grade was added to the lineup, and now both the gasoline and hybrid models are available in similar grades. The “G “Z package” is available only for gasoline-powered models.

　The gasoline-powered RAV4 is equipped with Dynamic Torque Vectoring AWD, which independently controls the torque of the rear wheels on both sides, and this is said to contribute to its excellent driving performance. The gasoline-powered version of the RAV4 features Dynamic Torque Vectoring AWD, which independently controls the torque of the rear wheels on both sides, so some buyers may be attracted by its powertrain, which offers a more dynamic driving experience.

　The RAV4’s popularity among today’s young people can be attributed to its appearance, with its aggressive SUV-like design, extensive equipment, and user-friendly features such as convenience and comfort.