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    GR Parts to Improve Performance of new Toyota Prius

    ByChathura Chanuka

    Looks like it’s going really fast! GR Parts” to Improve “Performance” of Toyota’s New “Prius”!
    It’s out now! Customized version of the new Prius
    　On January 10, 2023, in conjunction with the launch of the new Toyota Prius hybrid vehicle, TRD (Toyota Racing Development) has released “GR Parts” as genuine accessories for the new Prius.Improved appearance and driving performance! View images of the new Toyota Prius with GR Parts.Toyota’s new “Prius” equipped with GR parts from TRD (Toyota Racing Development).The Prius was born in 1997 with the catchphrase “Just in time for the 21st century. the Prius was the world’s first mass-produced hybrid car, born in 1997. Four generations of the Prius have been sold to date, with a cumulative global sales volume of approximately 5.05 million units.

    　In 2022, 25 years after its birth, the fifth generation of the new Prius will be born. In addition to its strong points of high environmental performance, the new Prius was developed to combine “”a design that makes you fall in love at first sight” and “a driving experience that makes you fall in love with it.The body size is 4600 mm (overall length) x 1780 mm (overall width) x 1430 mm (overall height) x 2750 mm (wheelbase), which is 25 mm longer, 20 mm wider, and 50 mm wider than the previous generation model.The exterior inherits the iconic “monoform silhouette” of the Prius, but evolves to more stylish proportions with a lower center of gravity and larger 19-inch tires thanks to the second-generation TNGA platform.

    　The interior, based on the “Island Architecture” concept, offers both a spacious interior with no oppressive feeling and a cockpit feel that makes it easy to concentrate on driving.Three powertrains are available: a 1.8-liter engine, a 2.0-liter engine plus hybrid electric vehicle (HEV), or a 2.0-liter engine plus plug-in hybrid electric vehicle (PHEV). The price of the HEV model is 1.8-liter engine and PHEV model.

    　Prices start at 2,750,000 yen for the FWD 1.8-liter engine “X” and 3,200,000 yen for the 2.0-liter engine “G”.GR parts are Toyota’s genuine accessory parts that embody the TOYOTA GAZOO Racing (GR) philosophy of “”feedback from motorsports. In addition to the “GR” series, a sports car brand directly affiliated with motor sports such as the GR Yaris, and parts exclusively for the GR Sports, a sales-expansion sports model, there are also parts that can be installed on standard grades.

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    Despite New Model Releases, Nissan FAIRLADY Z and X-TRAIL Orders Suspended, Impacting Nissan’s Lineup

    ByChathura Chanuka

    Orders for the FAIRLADY Z and X-TRAIL have been suspended despite the release of the new models! What are Nissan salesmen selling to survive?There’s actually a model that could be the savior of Nissan salesmen!
    　Nissan has announced many new models for 2022. The new Sakura, a light EV, the new xtrail equipped with the new generation e-POWER and the four-wheel drive system named e-4ORCE, and the new Fairlady Z (RZ34 model) and the new Serena, which have appeared with changes comparable to a full model change, make for a year of new model rush! The year was a rush of new models.

    　
    　However, due to the worldwide parts supply delays as typified by the semiconductor shortage, orders for the new FAIRLADY Z were suspended early on, as were those for the new X-TRAIL. Orders for the Aria and Leaf electric vehicles have also been halted, and the frustrating situation of not being able to sell cars even if one wants to continues.What are Nissan dealership salespeople selling in the midst of the order suspensions?The interior is of the highest quality! See the Z-xtrail Sakura’s too-awesome interior in .Even Nissan, in the rush for new models, is limited in the number of cars it can sell!When we spoke to a salesman at a Nissan dealership in the Tokyo metropolitan area, he told us, “”The Fairlady Z is not a mass-market model to begin with, so it was not that big of an impact, but the suspension of orders for the new x-trail, which is supposed to be the mainstay of sales, was quite hard on us. The initial orders were strong, so I hope it will not dampen them. ……””.

    　In addition, electric vehicles, which are becoming Nissan’s new image leader, have also been difficult to sell due to the suspension of orders for the Aria and Leaf, as well as the fact that the new Sakura is already too popular to meet the 2022 subsidies and the 2023 subsidies have not yet been finalized. The company said.Although orders for the Leaf have recently resumed, the price of the “”e+”” model equipped with a high-capacity battery has increased by more than 1 million yen, and many users who have been waiting for the resumption of orders are now forgoing purchases or switching to low-mileage used cars.

    　Orders for the long-awaited new Serena, which was launched at the end of 2022, are currently brisk, and gasoline models that were sold in advance can be delivered in February 2023, which is a fairly short delivery time for a new model considering the current climate.However, many people are waiting for the e-POWER model, which is scheduled to go on sale in the spring of 2023, and at the time we spoke with them, they told us that they were struggling with the fact that they could not read delivery dates because they had not yet started entering order information.

    　Most car salespeople are paid by the car sales incentive system, but in fact, the “”car sold”” is counted only when the license plate number is attached to the car. In fact, however, the “”car sold”” is counted only when the car is numbered, so no matter how many orders you receive, if the delivery of the car is delayed due to production delays, it will not be reflected in your paycheck.The saviors of these distressed Nissan salespeople are the Note and Note Aura, which have enjoyed steady popularity.The Note, which has replaced the March as Nissan’s leading compact car, and the Aura, its high-end model, are both relatively well-stocked at dealerships, and new orders for these two models can be delivered in 1.5 to 2 months, making them a good choice for users who want a car as soon as possible. This is a great advantage for both users who want a car as soon as possible and salespeople who want to deliver cars as soon as possible.

    　However, due to the unstable global situation, we do not know how long this situation will continue. If you are in need of a vehicle that will be delivered early, you may be able to find one with good conditions by visiting a Nissan dealer at the time of the first sale.

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    The new Toyota Prius was unveiled to the public for the first time in the world on November 2022

    ByChathura Chanuka

    Many people want to buy Toyota’s new “Prius” model, but “Can’t afford it?” What is the situation “now” at each dealership?

    What is the current status of the new “Prius” at dealers?
    　The new Toyota “Prius” made its world premiere on November 16, 2022.The new “Prius” was unveiled to the public for the first time in the world on November 16, 2022, and advance orders began around the end of December of the same year. What will it look like? The new 5th generation “Prius” is amazing! Compare the interior and exterior of the old and new Prius with these images! What is the current status of the new “Prius” at each dealership?The new Prius was developed under the concept of “Hybrid Reborn” with the aim of creating a car that combines “a design that makes you fall in love at first sight” and “a driving experience that makes you fall in love with it.

    　The new Prius has evolved significantly from its predecessor, the fourth-generation Prius, and immediately after its world premiere, it received a great response from users.The hybrid version of such a new Prius is scheduled to go on sale this winter, and dealers began taking advance orders in late December.Users have been saying, “I’ve signed a contract! What is the current situation at each retailer? (*All as of January 6, 2023)A staff member at a dealership in Tokyo tells us as follows.We have two types, 1.8-liter and 2-liter, and since we started taking orders in late December, we have received more orders for the 2-liter model.

    At the beginning of the new year, we had stopped taking orders for the 2-liter model, but we were able to add one more slot, so there is only one slot left.We do not plan to stop taking orders for the 1.8-liter model, but there is a possibility that customers who wanted the 2-liter model may be diverted to it.Incidentally, delivery is scheduled for June, but we expect a delay.A staff member at a dealership in Aichi Prefecture said the following.We started taking advance orders in 2022, and we have been inundated with reservations, so we are only offering the KINTO.

    Then, how about in Fukuoka Prefecture? The staff member at the retailer says, “”The 2-liter model is still flooded with orders.The 2-liter model is still inundated with reservations, and we have only a few slots left after receiving a rush order from the manufacturer.We have a few slots left for the 1.8-liter and KINTO models, but there is still room for more.It seems that the highest grade 2-liter models are concentrated in popularity at each store, and many staff members predicted that “”the slots will be filled”” during the three-day weekend starting on January 7.Some users have already expressed their resignation on social networking sites, saying, “”I don’t think I can afford a Prius, so I think I’ll quit.
    How will the reservation situation change in the future? The movement of the new Prius is attracting a lot of attention.

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    The first FCEV to go into production by 2024 will be based on the Honda CR-V

    ByChathura Chanuka

    Honda’s new CR-V is coming! It will be a fuel cell vehicle and start production in the U.S. by 2024?

    Production to start by 2024! New “CR-V” FCEV version.On January 4, 2022, Honda’s Indonesian subsidiary announced plans to begin production of a new fuel cell electric vehicle (FCEV) in the United States by 2024.FCEVs in the future? Interior and exterior of Honda’s new CR-V in 46 images.Its development base and production plant will be the Performance Manufacturing Center (PMC) in Ohio, USA, which has a track record of manufacturing low-volume vehicles such as the Acura NSX.FCEV by 2024! Honda’s new CR-V.The production of FCEVs is in line with Honda’s goal of achieving zero emissions by 2050.

    　The first FCEV to go into production by 2024 will be based on the Honda CR-V.The CR-V is a crossover SUV that first appeared in 1995, and was available in Japan until the previous (fifth) generation model.According to Honda, the CR-V is the best-selling crossover SUV in the U.S. over the past 25 years, and the new sixth-generation model will make its world premiere in the U.S. on July 12, 2022.It is likely that the FCEV will be based on this sixth-generation model.The exterior of the new CR-V features sophisticated and powerful styling, emphasizing the body with larger horizontal lines and an imposing presence.The interior features a piano finish on the dashboard and various other elements of the cabin, as well as leather seats and steering wheel for a luxurious feel.Body dimensions are 4626 mm (length) x 1855 mm (width) x 1679 mm (height), similar in size to the Toyota Harrier.The new CR-V for the U.S. market features an electrified model equipped with a two-motor hybrid. It will be responsible for half of the sales and will play an important role in Honda’s electrification strategy.

    　Honda has chosen the new CR-V as its first such FCEV.Commenting on Honda’s FCEV production plans, Gary Robinson, Vice President of Automotive Planning and Strategy for Honda’s U.S. subsidiary, said, “”Honda is committed to producing the first FCEV by 2050.Honda’s goal is to be carbon neutral by 2050 and to have a full lineup of electric vehicles by 2040. To that end, we are accelerating our plans to produce batteries for Honda’s electric vehicles in the United States.

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    First look at the new Toyota Prius Unlimited in the flesh

    ByChathura Chanuka

    Introducing the All-New Toyota Prius Unlimited: A Glimpse of the Future in the Flesh! KINTO Unlimited Makes Its Debut at the Auto Salon.Get ready to witness the next chapter in automotive evolution with the latest unveiling from Toyota – the groundbreaking Toyota Prius Unlimited. On the global stage, November 16, 2022 marked the historic debut of the new Prius, captivating enthusiasts with its innovative design and cutting-edge features. Amid the excitement, Toyota is pushing boundaries even further by presenting the world premiere of the new Prius, now harmoniously integrated with the trailblazing KINTO Unlimited sub-subscription service, at the highly anticipated Tokyo Auto Salon 2023. Brace yourself, as the evolution of the new Prius is an ongoing journey that knows no bounds! The response thus far has been nothing short of spectacular. Let’s delve into the interior and exterior design that’s been the talk of the town. Prepare to be amazed as the new Prius, perfectly aligned with the KINTO Unlimited experience, takes its inaugural bow at the Tokyo Auto Salon 2023.

    This fifth-generation Prius transcends the ordinary, unveiling an exhilarating and emotive design christened the “Hybrid Reborn.” While paying homage to the original Prius with its signature “monoform silhouette,” the exterior undergoes a transformation on the second-generation TNGA platform. With a lowered center of gravity and commanding 19-inch large-diameter tires, the vehicle’s proportions exude newfound style and allure. Step inside the realm of the “Island Architecture,” an interior concept fusing the thrill of driving with opulent quality. The outcome? A roomy interior that feels expansive and a driver-centric cockpit engineered for uninterrupted driving pleasure.

    Functionality reigns supreme as the new Prius raises the bar. The inclusion of an on-board “drive recorder,” employing the monocular camera from the Toyota Safety Sense system in tandem with the electronic inner mirror’s rearward camera, stands as testament to Toyota’s innovation. Additionally, an “accessory power outlet (AC100V, 1500W)” has been seamlessly integrated. Safety knows no compromise as the latest Toyota Safety Sense preventive safety package takes the helm, introducing advanced functions that extend coverage for enhanced peace of mind. Powertrains embrace diversity, with options including FWD/E-Four configurations for both hybrid (1.8-liter/2-liter) and plug-in hybrid (2-liter) models.

    However, the pièce de résistance comes in the form of “KINTO Unlimited,” an exclusive offering in partnership with Toyota and KINTO that defies convention. Certain grades of the new Prius will be privy to the “KINTO Unlimited” experience, a subscription service that is redefining vehicular ownership. KINTO Unlimited thrives on the synergy of KINTO’s established subscription model, encompassing insurance, taxes, and more in a single monthly fee. To this foundation, two pillars of value are added: “evolution (upgrade)” and “monitoring (connectivity),” harnessed through Toyota’s technological prowess. This dynamic duo safeguards the car’s value from the moment it leaves the lot to its return, effectively lowering the monthly subscription fee for subscribers.

    Let’s delve into the essence of “Evolution = Upgrade.” This innovation spans both software and hardware enhancements, a blueprint for perpetual enhancement post-purchase.

    Software Evolution:
    By harnessing Over The Air (OTA) updates, the Toyota Safety Sense system, inclusive of collision damage reduction braking, perpetually upgrades to the latest iteration with each iteration.

    Hardware Evolution:
    The ingenious “Upgrade-Ready Design” is embedded within the vehicle, poised to seamlessly retrofit hardware and functions to cater to the user’s preferences.This ingenious design simplifies the upgrade process, streamlining essential tasks such as wiring adjustments and sensor integration, thanks to pre-incorporated installation groundwork.Expect hardware upgrades to roll out by mid-2023, spotlighting a variety of options such as a blind spot monitor, panoramic view monitor, and heated steering wheel. Each item can be acquired through a “lump sum” payment or seamlessly integrated into the subscriber’s monthly fee.

    Enter the era of “Watch over the driver = Connected,” where Toyota’s Connected technology takes center stage, safeguarding both the driver and the car through data analysis.

    Connected Drive Trainer:
    Through the “T-Connect” connected service, the system captures and analyzes intricate user driving data, encompassing acceleration, braking, steering, and turn signal utilization. This insightful data fuels tailored advice for safer driving practices and improved fuel efficiency, accessible via a dedicated application.

    Connected Car Care:
    Addressing the variable deterioration rate of engine oil based on driving factors, Toyota’s proprietary technology leverages user driving data to gauge oil condition. As a result, engine oil replacement is recommended in alignment with each vehicle’s unique usage conditions, optimizing performance through a dedicated application and display audio system.In anticipation of the imminent “Upgrade” and “Connected” offerings, an exclusive “KINTO Unlimited” application is scheduled for release by February 2023.

    Mark your calendars for the Tokyo Auto Salon 2023, slated to unfold at Makuhari Messe in Chiba Prefecture from January 13 to 15, 2023. This marks the grand debut of KINTO Unlimited, setting new standards for automotive evolution.

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    New Suzuki Jimny 5-door is officially unveiled!

    ByPawani

    Finally, the new Suzuki Jimny 5-door is officially unveiled! What has changed with exclusive equipment? Thorough explanation of the details!

    We’ve been waiting for it! What are the features of the Jimny 5-door?
    　Finally, the new Suzuki Jimny 5-door has made its debut.The world premiere was held by Maruti Suzuki (Suzuki’s local subsidiary in India) at the AUTO EXPO 2023 in India.This is the interior and exterior of the Jimny 5 Door! See the official Suzuki images that everyone has been waiting for .

    Here it comes! The new Jimny 5-door has finally made its world premiere in India!Production of the Jimny will begin in India in November 2020, with exports to Africa and Latin America.After that, it was decided to deliver a long body (3-door?) version of the Jimny for the Indian Army, and the civilian version of the Jimny, the Jimny 5-door, was expected to follow.The author also caught wind of its existence around 2019 and has informed this site several times, but it was difficult to grasp it as a reality.

    　In the Japanese market, many people were holding off on buying a Jimny Sierra or Jimny waiting for the 5-door to appear, and many users may have been numb to the fact that it did not appear easily.From the latter half of 2021, a lot of information about the Jimny 5-door began to appear, mainly in the foreign media, and it was certain that it would be announced at AUTO EXPO 2023, the first large-scale auto show in 2023.

    　There was a lot of speculation about the specifications of the Jimny 5-door, and I was also expecting some variation in the power unit, but after opening the door, I found that it is a very legitimate model.

    　First of all, the body size has been extended by 340 mm in both length and wheelbase. The wheelbase is the same width as that of the Sierra, and the height is 10 mm lower than the Sierra at 1,720 mm.

    　The three angles have been reduced to 24 degrees only for the ramp breakover due to the lengthening.However, the ground angle has only been reduced by 4 degrees, so it does not seem that the rough road drivability has worsened that much.
    The power unit that has been the focus of attention is the K15B 1.5-liter straight-4 engine, a slide from the Sierra. The output is 104.8ps/134.2N/m, a slight improvement over the Sierra. The gear ratios may also have been revised.

    　The powertrain is also diverted, and a part-time 4WD with a sub-transfer is used.

    　Like the Jimny Sierra, the transfer is switched by a manual lever, and a brake LSD traction control system is included to support diagonal stacks.Finally, the new Suzuki Jimny 5-door is officially unveiled! What has changed with exclusive equipment? Thorough explanation of the details! What’s the difference between 5-door and 3-door? What are the small but surprising parts & points of concern?
    　Of course, the chassis is the same, with a ladder frame structure and front and rear 3-link rigid-axle suspension.

    　However, the photo of the ladder frame presented at the show shows that a new cross member has been added behind the conventional X-member, indicating that the ladder frame has been sufficiently reinforced to cope with the increased weight. The propeller shaft is also thicker than that of the short-body model.One exterior difference from the Jimny Sierra can be seen in the front grille, which is now decorated.It has a glossy paint finish and chrome around the vertical slit openings.Incidentally, a new red body color has been added to the Indian version.

    　The color variation will probably change when the model is launched in Japan, but it seems likely that red will remain as a new image color.The interior is almost the same as the Sierra. One major difference is in one place: the audio space located in the center of the instrument panel has been enlarged and a 22.86 cm touch display has been installed.In conjunction with this, there are new control switches in the steering wheel.

    Ease of use has also increased! The new Suzuki Jimny 5-door with increased overall length.The overall impression is that there were no surprising topics.The design is not out of the realm of the world view of the Jimny, just that the body has been extended.However, looking at the rear door openings again, I am concerned that it may be difficult to get in and out of the car when they are so wide over the wheel arches.However, considering that the body has been newly extended by 340 mm, not only can four people ride in the car securely, but also the load capacity, which has been unpopular among leisure travelers, has been dramatically improved.

    　Expectations are also high for the ease of sleeping in the car when it is fully flat.It is clearly better suited for leisure use than the Jimny and Jimny Sierra, and is sure to be a big hit once again, replacing the short-body models that have been difficult to obtain in the past.Although no release date or price has been announced for Japan, it is expected to go on sale in India in 2023, and is expected to be introduced in Japan in 2024 at the earliest.

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    World Debut: Suzuki Jimny 5-Door Unveiled, Marking a Historic First

    ByPawani

    Suzuki unveiled the new “”Jimny 5-door”” for the first time in the world! The “”long body”” with a presence of less than 4 meters in length is awesome! 1.5L version unveiled in India

    Jimny 5-door model unveiled in India for the first time
    　Maruti Suzuki, Suzuki’s Indian subsidiary, has unveiled the world premiere of the new Jimny (5-door version) at the Auto Expo 2023 in New Delhi.What kind of model is the 5-door version of the Jimny that has long been rumored to be on the market?Finally, the world premiere of the 5-door Jimny! See the lengthened actual car!
    At last! New “”Jimny 5-door”” model unveiled for the first time in the world in India.Since the first generation of the Jimny was introduced in 1970, it has been renowned as a full-fledged four-wheel drive vehicle with a compact body, a ladder frame, and a part-time 4WD system with an auxiliary transmission.

    　The second generation model, which was sold from 1981 to 1998, was also marketed in India and other overseas markets. In addition to the regular mini-car model, a new regular car model, the Jimny Sierra, with an enlarged body size and engine, was also sold in Japan and overseas.The current model was introduced in 2018. While maintaining the same driving performance, the new model features a square design with round headlights, as if returning to its roots.The new model has a classic look, but also offers safety features that are appropriate for the modern age, such as Suzuki Safety Support, an advanced driving support system that includes collision damage mitigation braking and a false start suppression function.

    　The Jimny that was unveiled for the first time at Auto Expo 2023 is not a conventional three-door version, but a five-door version with an additional rear door.For some time, there have been calls for a five-door version of the Jimny series with improved comfort, load capacity, and convenience.In this context, the 5-door Jimny, which appears to be a prototype, was spotted driving overseas at the end of 2022 and quickly became the talk of the town.The body size of the new Jimny 5-door that was unveiled for the first time is 3985 mm (length) x 1645 mm (width) x 1720 mm (height).

    　It is a new 5-door version with rear doors, and features special rear seats and interior.The powertrain is a 1.5-liter gasoline engine mated to a 4-speed AT or 5-speed MT.Seven body colors are expected to be available, including monotone and dual-tone.Maruti Suzuki plans to begin sales of the new model in fiscal year 2023, and to export it to Africa, Central and South America, and other markets.Other details of the specifications are expected to be revealed in the future, and expectations are high as to whether the car will be available in Japan as well, as many fans have been eagerly awaiting its release.

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    The new Toyota HILUX is now on sale in Japan

    ByChathura Chanuka

    Introducing the All-New “HILUX” – Unleash Your Adventurous Spirit!

    Toyota’s latest sensation, the brand-new “HILUX,” has officially hit the Japanese market, captivating enthusiasts with its rugged charm. The iconic Toyota “HILUX” has arrived, exuding a sense of robustness that’s hard to resist. It’s not just a truck; it’s a statement. And now, the eagerly awaited model is making its grand debut in the Indian automotive landscape, setting hearts racing from January 9, 2023.With its striking crimson hue, the new Hilux proudly graces the Indian market, a testament to Toyota Kirloskar Motor’s commitment to delivering exceptional vehicles. Get ready to be captivated by 41 stunning images showcasing the power and style of the new Toyota Hilux, tailored for the Indian terrain.

    What Lies Beneath the Hood of the India-Spec Hilux?Pre-orders are officially open for the India-specific Toyota Hilux, a pickup truck that has conquered more than 180 countries, boasting a staggering 20 million units sold worldwide. Its legacy dates back to its inaugural model in 1968, amassing over five decades of rich history.Introducing the crown jewel, the 8th generation new HILUX, tailor-made for Indian preferences, was unveiled on January 20, 2022. Beneath the sturdy exterior resides a 2.8-liter inline 4-cylinder diesel turbo engine, flexing its muscles with an impressive 204 horsepower. The powertrain is seamlessly integrated with either a 6-speed automatic or 6-speed manual transmission, and all models proudly sport the renowned 4-wheel drive capability.

    A New Aesthetic – Stronger and Bolder!

    Distinguishable from its Japanese counterpart, the Indian variant of the Hilux boasts a redesigned bumper and robust plastic over fenders, radiating an aura of undeniable toughness. This aesthetic transformation sets it apart and solidifies its commanding presence on Indian roads.Unveiling a Palette of Possibilities.Prepare to be spoiled for choice with an array of five captivating body colors, including the exclusive Emotional Red – a shade not available in Japan. Each hue accentuates the Hilux’s muscular contours, making a strong statement on the road.

    Unlock Your Adventure – Starting at 3,399,000 Indian Rupees!The starting price for this unparalleled adventure companion is a compelling 3,399,000 Indian Rupees, translating to approximately 5,540,000 yen. The accessibility of this exceptional vehicle brings the spirit of exploration to a wider audience, inviting everyone to experience the thrill of the Toyota “HILUX.”A Message from Mr. Atul Sood, Vice President of Toyota Kirloskar Motor Co.

    Mr. Atul Sood, Vice President of Toyota Kirloskar Motor Co., shares his excitement, “We are thrilled to initiate pre-orders for the Hilux, a vehicle cherished globally. Our aim is to cater to our customers’ diverse needs, offering them an array of choices and a lifetime of exhilaration.”He continues, “With unwavering confidence, we believe the world-renowned Hilux will redefine resilience in the Indian market, seamlessly adapting to various lifestyles – be it personal or business.”Get ready to embark on a journey of unparalleled strength, durability, and style. The Toyota “HILUX” is not just a truck; it’s an embodiment of your unquenchable spirit of adventure.

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    New Toyota Prius Conference to be Held with Mochiyu Honda on Stage

    ByChathura Chanuka

    Exciting Unveiling of the Latest Prius Model and Stunning Aero Variants at Tokyo Auto Salon 2023, Joined by Mochiyui Honda!

    Toyota Customizing & Development, Showcasing the Modellista Brand, to Showcase at TOKYO AUTO SALON 2023 from January 13-15, 2023.Toyota enthusiasts and automotive aficionados have a date to mark on their calendars as TOKYO AUTO SALON 2023 gears up to captivate attendees from January 13th to 15th, 2023. The event, promising a spectacle of innovation and style, will be graced by Toyota Customizing & Development’s grand display under the prestigious Modellista brand.

    Of particular note is the anticipated unveiling of the all-new Prius, set to transpire on the opening day of the event. This unveiling will be coupled with an engaging talk session featuring Mochiyui Honda, a notable figure in the automotive world.An enthralling aspect of the Modellista booth is the simultaneous showcasing of the new Prius in both its stock iteration and dazzlingly dressed-up versions. Enthusiasts and attendees will have the opportunity to marvel at the evolution brought about by Modellista’s “Resonating Emotion: Creating a Sense of Resonance” design philosophy. These Modellista enhancements imbue the new Prius with an even greater presence, spotlighting its unique features.

    The spotlight, however, remains firmly fixed on the new Prius, a vehicle that made its global debut on November 16, 2022. Its charisma and cutting-edge design, exuding innovation, will take center stage at the Modellista booth.Diverse interpretations of the new Prius are in store for attendees, as the booth will feature not only the “NEO ADVANCE STYLE” and “ELEGANT ICE STYLE,” custom versions that embody Modellista’s distinctive ethos, but also the base models. Further amplifying the allure, two iterations of the “COOL SHINE KIT” will be unveiled, harnessing chrome embellishments for an eye-catching effect.

    The “NEO ADVANCE STYLE” is a symphony of aesthetics, combining a front spoiler, side skirts, side garnish, rear styling kit, and signature illumination. This signature illumination bathes the surroundings in a soothing blue glow, enhancing the vehicle’s presence. Also on display are the 19-inch “Modellista Wing Dancer XIX” aluminum wheels, available in black, polished, and clear black options.

    For those drawn to an air of elegance, the “ELEGANT ICE STYLE” is set to captivate. Adorned with a front spoiler, side skirts, and rear styling kit, this variant employs chrome embellishments to evoke an aura of luxury and sophistication. Complementing its regal demeanor are the 19-inch Modellista Wing Dancer XIX wheels, painted in Hyper Gun Metallic for a glossy finish.

    A mesmerizing aspect of the Modellista booth will be the dual presentation of the base model alongside the Modellista model, offering a juxtaposition that encapsulates the essence of both designs. The conference on January 13th will be a high point of the event, as celebrity Mochiyui Honda joins in for an engaging talk session and the grand unveiling of the new Prius. For those unable to attend in person, the official YouTube channel will host the event’s video coverage.

    Dive into the captivating world of Modellista with a talk session featuring product planners, who will delve into the product’s appeal and intricate design details. To commemorate this occasion, a special collaboration will be on display—the “SEIKO SELECTION MODELLISTA Special Edition” wristwatch, designed in partnership with Seiko Watch, encapsulating a design that resonates with the senses.

    However, the Modellista booth promises more than just automobile adornments. It will also feature a 1/20 scale model of the “PONAM-31 Z Grade” sports utility cruiser, a testament to Modellista’s boundary-pushing creativity beyond the realm of car customization. This model was envisioned in collaboration with Toyota’s Marine Division, showcasing the broad spectrum of Modellista’s innovation.

    With the upcoming TOKYO AUTO SALON 2023 poised to unveil this symphony of innovation, style, and collaboration, attendees can eagerly anticipate being captivated by the allure of the new Prius and Modellista’s ingenuity.