A pioneer of premium SUVs! Toyota “Harrier” is a big hit on luxury routes! What is the appeal of the original urban SUV?
“The Pioneer of Premium SUVs! Toyota’s Harrier hits the luxury route! What is the appeal of the original urban SUV?
Toyota’s Harrier Gives SUVs a Premium Look
In every generation, there are models that were born as pioneers of new genres and cars that became the driving force behind their growth into popular categories.
“”Eagle”” emblem was discontinued with the 4th generation! Too Cool Harrier of the Past Generations in Images .
The Toyota Harrier is the model that created the “”premium crossover SUV”” value system within the SUV genre. We take a look back at its history.
The first-generation Harrier, a pioneer of the luxury SUV
Originally, SUVs originated as truck-based cross-country 4WDs. The body structure was changed from a ladder frame to a monocoque in order to enhance comfort while maintaining the same style. The engine, suspension, and transmission were also designed to be comfortable and quiet, while the slightly higher minimum ground clearance and outdoor-inspired exterior were combined with the comfort of a sedan or wagon.
In the early 1990s, when SUVs with a style similar to that of today began to appear on the market, models that emphasized practicality were the mainstream, and in the majority of cases, the engines installed were of the regular gasoline type with reasonable power. Because of their nature, they were called “”light XC”” as opposed to heavy-duty XC.
As a new style of SUV that could be driven casually, Toyota’s first-generation “”RAV4″” and other models were popular as new date cars.
In the meantime, the luxury interior and exterior sedans and coupes called “”VIP cars”” or “”high-sophisticated cars,”” such as the three Toyota “”Mark II”” brothers that dominated the market from the 1980s to the early 1990s, were replaced by RVs such as SUVs, minivans, and station wagons, which were attracting more and more users’ attention. The interest of users has been replaced by RVs such as SUVs, minivans, and station wagons.
Toyota therefore created the first generation Harrier, a new genre of SUV with luxury features, interior and exterior, and a roomy engine, to meet the growing popularity of SUVs.
The first generation, which debuted in 1997, was based on the platform of the “”Camry”” of the time, with an overall length of 4575 mm x width of 1815 mm x height of 1665 mm, a respectable body size that is still acceptable today.
It was equipped with a 3-liter V6 engine, which had a large displacement for an SUV at that time, and a 2.2-liter inline 4-cylinder model was also available as a lower-priced model.
The drive system was available not only in 4WD but also in FF, establishing the line as an urban luxury SUV mainly for paved roads. For overseas markets such as North America, it debuted as the Lexus “”RX”” luxury car brand.
The RX also matched the needs of many users at the time, who were aiming for something a little more upscale. There is even an episode in which people who loved VIP sedans switched to the Harrier, a luxury SUV, one after another.
The Harrier’s 4WD, which could only be driven on paved roads but could also be driven off-road when the need arose, and its interior that was as sophisticated as the sedans of the time, were well accepted, and foreign manufacturers began to introduce models into the luxury SUV market in droves.
Even Porsche, which had specialized in sports cars, later debuted its SUV model, the Cayenne, and the Harrier became a pioneering model that triggered the entry of foreign luxury car brands into the SUV market.
The Harrier evolved into the second generation in 2003, further refining the line of luxury SUVs pioneered by the first generation. Toyota’s idea to enhance its value was to offer “”handling that exceeds that of a luxury saloon and advanced safety features.
When the second generation was first introduced, it was equipped with a 3-liter V-6 and a 2.4-liter inline-4 engine, but in 2006, the 3-liter engine was replaced by a 280-horsepower 3.5-liter engine in order to compete with rival vehicles (such as Nissan’s Murano).
In the 2000s, environmental performance became one of the criteria for selecting a car, and Toyota introduced a series of hybrid models, and the Harrier Hybrid, the first SUV produced in Japan, was added in 2005.
With the combination of a 3.3-liter engine + motor, it gave the impression of a “”hybrid for the luxury-conscious.
The body size was 4735 mm (overall length) x 1845 mm (overall width) x 1680 mm (overall height), one size larger than the first generation.
It continued to be a big hit with its luxury and safety features that could be called the representative model of urban SUVs.
The Lexus RX evolved into the third generation in 2009. The Lexus RX has continued to pursue its own path, such as increasing the size of its body.
Pioneer of the premium SUV! Toyota’s “”Harrier”” was a big hit in the luxury market! What is the appeal of the original urban SUV?
The current model is the fourth generation, becoming more and more attractive with each passing generation
The second generation Harrier, which was sold alongside the Lexus RX and continued to be sold in Japan due to its high level of perfection and luxury, underwent a full model change in 2013, 10 years after its debut. The Harrier is now in its third generation.
The third-generation Harrier became a model exclusive for the domestic market, integrating the hybrid model, which had previously been treated as a separate model. This may have had something to do with the fact that hybrid models are now a commonplace addition to the lineup.
The 3rd generation “”Harrier
The platform was shared with the RAV4, and the engine was downsized to read the needs of the times as an urban SUV. The gasoline engines were consolidated into two: a 2-liter engine and a hybrid model with a 2.5-liter engine plus motor instead of the previously large-displacement engine (a 2-liter turbo was added in a minor change in 2017).
The third-generation Harrier evolved into an even sportier design with a sharper and more intrepid front mask and forward leaning rear quarter pillars (C-pillars).
Toyota’s foresight in reading the times is impressive, as they were quick to introduce a coupe-like sporty design in response to the maturity of the SUV as a genre.
Incidentally, not only the engine, but also the body size has been slightly slimmed down to 4720 mm (overall length) x 1835 mm (overall width) x 1690 mm (overall height). Combined with the horizontally based design, this model gained popularity not only as a luxury car, but also as a model with a heightened sense of specialty like a sports coupe.
In 2020, the fourth generation (current model) will undergo a full model change in order to further accentuate the character established in the third generation as a model exclusively for the domestic market.
The fourth generation will once again be a global model (known overseas as the Venza), with a design that emphasizes a more coupe form.
The new platform is shared with the 5th generation RAV4 and other models. The E-Four, a hybrid 4WD system that takes environmental performance and safety into consideration, has been adopted, and the second generation of Toyota Safety Sense, which provides a high level of safety, has also been installed.
In addition, Toyota’s first “”Digital Inner Mirror”” incorporating a front and rear recording function and “”Head-Up Display”” are standard equipment. With this futuristic and extensive equipment and performance, it continues to lead the luxury SUV genre today as an indicator of its many rivals.
Although the overall length of the new model is 4740 mm x 1855 mm x 1660 mm, the overall width is 1855 mm x 1660 mm, and the overall height is slightly increased or decreased, but it is almost the same size as its predecessor while also gaining a more refined styling that gives it a presence unbeatable even alongside imported SUVs.
The 2.5-liter engine + motor hybrid now delivers 222 horsepower (4WD), and even with a vehicle weight of 1,770 kg (down from 1,680 kg), it is more nimble than ever.
Above all, it is outstanding in terms of style, safety, fuel efficiency, and power, even in the midst of the SUV boom. It can be said to be the most preferred specialty car of the moment.”