The popularity of the Suzuki Jimny has been steadily increasing since the release of its current model five years ago. While the wait time for delivery can still be up to a year, the number of Jimnys on the road is growing rapidly. Many of these vehicles have undergone “casual” customizations, such as changing the grill or tires, which have become the norm for Jimny owners. The design of the current model, which retains the classic square shape of four-wheel drive vehicles, has also contributed to its appeal. Another factor is the entrance of “Jimny girls” into the market, with many female drivers customizing their vehicles to showcase their feminine style. Overall, the Jimny has become a trend in modern times, with its unique design and versatility appealing to a broad range of drivers.
The popularity of “Jimny Girls” is increasing due to their high level of customization skills. They prefer classic designs for their cars, such as grills that resemble the Jeep’s seven-slot design. They also enjoy placing hobby-related items on their dashboard and creating a satisfying interior space. The use of steel wheel-style aluminum wheels is also popular. These 70-80s designs attract young Jimny fans because they offer a sense of unfamiliar values and relaxation. Jimny Girls organize events where they sell their self-made items for Jimny vehicles. These events are becoming increasingly popular, and Jimny Girls are gaining a strong presence on social media.
The reason for the increase in the number of Jimmy Girls is believed to be that home-built customization is more feminine. Once thought to be the domain of muddy male users, recently manufacturers are becoming more aware of the Jimny girl and are offering products and custom menus. In addition, “Choi Uchiage,” a slight lift-up, is also attracting attention. Jimny customization tends to attract more and more users, both male and female, who “choiage” their vehicles. With the introduction of the Jimny 5-door, this trend is expected to accelerate, as it is expected to attract the family segment.