Audi Japan introduces e-tron qualification certification system … Trains EV sales specialists
“Audi Japan Introduces e-tron Qualification System…Training EV Sales SpecialistsJun 15, 2022 (Wed) 17:30
On June 15, Audi Japan announced the introduction of the e-tron Qualification Certification System to train specialists in electric vehicle (EV) sales.
The automotive industry is undergoing a once-in-a-century transformation due to the shift to electrification. In line with this shift, EV sales are now required to have the ability to explain and make proposals in an easy-to-understand manner with comprehensive knowledge of unique charging mechanisms and subsidies. With the introduction of the e-tron certification system, Audi Japan aims to further improve its services by ensuring that its sales staff has the necessary knowledge for EV sales and can make accurate proposals in response to customer requests. The certification system consists of two levels: e-tron Sales Consultant and e-tron Specialist.
The e-tron Sales Consultant certification is designed to provide the knowledge necessary to sell Audi’s e-tron EV and to be able to make accurate proposals to customers. It takes four to five months from the start of training to certification. The training includes in-depth knowledge of the product, charging and infrastructure, sales processes, and other EV-related topics, followed by an examination to confirm mastery and case studies. As Audi’s own qualification certification system, the development training started in May 2022.
Meanwhile, the e-tron Specialist is a fixed-term qualification for qualified e-tron Sales Consultants, who, as EV experts and specialists who keep abreast of the latest information on the industry and systems, are responsible for providing guidance to e-tron Sales Consultants at each Audi e-tron store. He is also responsible for providing guidance to the e-tron sales consultants at each Audi e-tron store. The certification is scheduled to begin in the fourth quarter of 2022, when the Q4 e-tron is scheduled to be introduced.
Through the e-tron certification system, Audi Japan will build a strong sales structure as part of its electrification strategy, and as a premium EV brand, Audi Japan will strengthen its support system to enable customers to purchase and own Audi EVs with peace of mind.
“