“Why is the new Toyota GR86 priced at 7 million yen? Is the Alphard the fastest car to be delivered at 25 million yen? What is the complicated Chinese market?
Why is the new “”GR86″” priced at 7 million yen?
The Toyota GR86 was launched in the Japanese market in October 2021.
The GR86 has been officially announced in China as well, and to our surprise, the price is about double that of the Japanese model.
Even taking into account the 15% tariff in China, the price is high, but what is the reason behind it?
Image: This is the 7 million yen GR86! Chinese-specification “”86″” with dazzling red body in 27 images.
The Toyota “”GR86″” has been officially launched in China, but it is priced at about 7 million yen, more than twice the price of the Japanese version. What is the reason for this?
The GR86, powered by an FA24 2.4-liter inline-4 boxer engine, will go on sale in October 2021 as the successor to the first-generation 86, which inherited the spirit of the Sprinter Treno (AE86 model) that was introduced in 1983.
With a relatively affordable price starting at 2,799,000 yen in Japan, it is gaining popularity, especially among young people.
It is sold not only in Japan but also in overseas markets such as North America and Europe. In August 2022, the GR86 finally landed in China, and a Chinese-specification model was officially announced.
The basic specifications are identical to the Japanese version, with a powerful two-door coupe body, a 230hp engine, and a choice of two transmissions, 6-speed MT or 6-speed AT, to suit your preference.
The price, however, is not so different. The price of the GR86, which was announced with the official launch, is 338,600 yuan. This is more than double the price in Japan.
This price is for the 6-speed MT model, so the price for the 6-speed AT model, which emphasizes comfort, is 20,000 yuan higher at 358,600 yuan (about 738,800 yen).
Equipped with 18-inch aluminum wheels, front seats with red accents, and a black and red interior color, it is basically the equivalent of the Japanese-spec RZ.
In Japan, the RZ grade starts at 3,349,000 yen (6-speed MT), so if you compare this price to the aforementioned price in China, you can see how unusually high it is. Why has the price become so high? There are circumstances unique to China involved.
The basic premise is that China has a very high 15% tariff on imported cars.
Incidentally, Japan imposes no tariff, the United States imposes a 2.5% tariff on passenger cars, and so on.
In order to avoid these high tariffs, car manufacturers outside of China are considering local production in China.
This has necessitated the establishment of joint ventures with local Chinese automakers.
This rule was abolished in 2022 for all vehicle models, but until then, the establishment of joint ventures was mandatory for foreign manufacturers, and it is commonplace for them to maintain such joint venture relationships even today.
For example, Toyota Motor Corporation and China FAW Toyota Motor Co. and Guangzhou Automobile Guangqi Toyota Motor Co.
In addition to Japanese automakers, there are various other joint ventures, such as Shangqi GM (General Motors and SAIC Motor), Beijing Mercedes-Benz (Mercedes-Benz and Beijing Automotive), and Dongfeng Citroen (Citroen and Dongfeng Motor).
Why is the new Toyota GR86 priced at 7 million yen? Is the Alphard the fastest car to be delivered at 25 million yen? What is the complicated Chinese market?
Alphard priority delivery is 25 million yen! Why does the GR86 start at 7 million yen?
However, not all models are produced in China, and most of the top-end and sports models are imported from Japan.
Toyota’s Alphard/Vellfire, Crown, GR Supra, Coaster, and all Lexus models are sold as imports.
The Alphard/Vellfire is priced at 839,000 yuan (about 1,728,300 yen in Japanese currency), the GR Supra at 499,000 yuan (about 1,028,001 yen) for the 2-liter model and 629,000 yuan (about 1,296,001 yen) for the 3-liter model, all of which are much higher than the Japanese The prices are much higher than in Japan.
In addition, dealers may set their own additional costs for priority delivery, so in the case of the Alphard, for example, the final purchase price may be as high as nearly 25 million Japanese yen.
Toyota’s GR86, a collaboration with the manga/anime “”Initial D,”” is very popular in China.
The GR86 is also priced higher for the same reason, but this is not the only situation unique to China.
Surprisingly, sales in China have been announced to be limited to 386 units, which means that you cannot get one if you only have the money to pay for it.
Moreover, due to emission regulations, sales are limited to certain cities, indicating that the hurdles to obtaining one are very high.
To elaborate, China currently enforces the “”Light Duty Vehicle Pollutant Emission Limits and Measurement Methods (China Stage 6),”” which are stricter than the Euro 6 emission standards.
The GR86’s FA24 engine only complies with the “”Guo 6a”” standard, which is one step stricter than the “”Guo 6b”” standard.
The emission regulations currently in effect throughout China are under the National 6a standard, and the National 6b standard will be fully enforced from July 1, 2023.
However, in areas such as Beijing, Shanghai, Tianjin, Hebei, and Guangdong, the implementation of country 6b has been accelerated, which means that the GR86 will only be available in certain areas.
Although the price is so high, the number of units is limited, and it will only be sold in certain cities, Chinese car enthusiasts will still want to get their hands on a GR86 somehow.
Toyota’s Chinese subsidiary is actively promoting the GR86 using the manga “”Initial D,”” which is also very popular in China, and this shows how serious they are about this product.
Incidentally, its sibling, the Subaru BRZ, has been sold in unlimited numbers from the start.
The GR86 may also have even more sales slots added depending on the initial response, so we will need to keep a close eye on future developments.
Translated with www.DeepL.com/Translator (free version)
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