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What was your dream car? The overwhelming popularity of “Skyline” among the bubble-experienced generation has a completely different result for young people.
“What was your dream car? Skyline”” is overwhelmingly popular among the bubble generation, while the younger generation has a very different result
Reasons for first car ownership has also changed
On September 15, 2022, KINTO, a Toyota-affiliated company that offers the “”KINTO ONE”” car subscription service, announced the results of a survey on car values among seniors, the bubble generation, and millennials.Have you been longing to own a car? See the beautiful “”Kenmeri GT-R”” and other nostalgic cars nicknamed by you in these images!
The 4th generation “”Skyline GT-R”” nicknamed “”Kemmeri
As for why they first decided to own a car, more than 40% of the senior/bubble generation responded “”longing to own a car,”” while about 50% of the millennial generation responded “”became necessary for commuting to school or work,”” the most common reason.
It seems that while the car was a longed-for possession until the Showa and early Heisei eras, many now have a car as a realistic means of transportation.
What kind of car did each generation yearn for when they were in their 20s? We asked each generation to name up to five cars, and the results were as follows.
Senior Generation (Number of responses = 358, only the top 10 are shown)
No. 1: Skyline/Nissan (72 votes)
2nd : Bluebird/Nissan (23 votes)
No. 3: Crown/Toyota (21 votes)
No. 4: Fairlady / Nissan (20 votes)
5th : Corolla / Toyota (19 votes)
No.6 : 2000GT / Toyota (16 votes)
7th : Sunny / Nissan (15 votes)
No.8 : Celica/Toyota (12 votes)
No. 9: Corona/Toyota (9 votes)
No. 10: 117 Coupe/Isuzu, Verretto/Isuzu (7 votes each)Bubble Generation (356 responses, only the top 10 are listed)
No. 1: Skyline / Nissan (32 votes)
No. 2: Soarer/Toyota (28 votes)
Celica/Toyota (15 votes)
4th : Prelude / Honda, Fairlady / Nissan (14 votes each)
6th : Supra/Toyota (13 votes)
No.7: Crown/Toyota (12 votes)
8th : Ferrari, Lamborghini, Mercedes-Benz, BMW (9 votes each)Millennials (Number of responses = 238, only the top 10 are listed)
No. 1: Mercedes-Benz (14 votes)
No. 2: Skyline/Nissan, Land Cruiser/Toyota, Lexus, Audi, Volkswagen (7 votes each)
No. 7: Crown/Toyota, BMW (6 votes each)
No. 9: Jeep (5 votes)
No. 10: Alphard/Toyota, Cima/Nissan, Silvia/Nissan, GT-R/Nissan (4 votes each)The “”Skyline”” was the overwhelming leader among seniors. Many respondents gave the name “”Skyline”” as a nickname, such as “”Skyline G”” or “”Hakosuka,”” indicating that it is loved by many.
The bubble generation also ranked the “”Skyline”” in first place. A close second was the “”Soarer,”” which was introduced in the 1980s and gained popularity as a high-sophisticated car.
KINTO’s analysis suggests that the millennial generation may be the generation that has come to feel that imported cars are becoming more and more familiar to them, even as a variety of cars are being introduced by domestic manufacturers.
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The survey was conducted online on August 25 and 26, 2022, with 222 men and women of the senior generation (70s), 221 men and women of the bubble generation (50s in this survey), and 221 men and women of the millennial generation (30s in this survey) who had obtained a license and owned a car in their teens to 20s. The survey was conducted by the following respondents.
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